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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Consumer Behaviour in South Korea
Sapelnikova, Anna ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This thesis focuses on the consumer behavior in South Korea. It is very essential because without research of the shopping behavior it is not possible to imagine an effective marketing campaign. The main objective of this thesis is to determine which factors affect Korean consumers by making a purchase of a mobile phone and to determine the attitudes and preferences of Korean consumers to brands Samsung and LG. In terms of methodology, the thesis consists of theoretical and practical part and recommendations. The theoretical part concentrates on the buying behavior of individuals and on the reasons. The first part of the practical part will be devoted to the development of consumers shopping behavior in South Korea. The next part directs reader's attention to the questionnaires. The last part of the thesis focuses on the recommendations which are aimed at the individual companies.
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South Korea's Foreign Policy towards DPRK in the 21th century
Nguyen, Thanh Huyen ; Kochan, Jan (advisor) ; Volenec, Otakar (referee)
The aim of this bachelor thesis is to identify the main factors that influence the foreign policy of the Republic of Korea towards DPRK in the 21th century. In order to achieve this objective, the development of South Korea's foreign policy towards the North is analyzed since the end of the Cold War to the present. The internal and external factors, through which the foreign policy of the ROK is influenced, are also examined.
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The role of Parliamentary Diplomacy in the bilateral relationship of the Czech Republic and South Korea
Bednářová, Dita ; Volenec, Otakar (advisor) ; Kochan, Jan (referee)
The bachelor thesis deals with the role of Parliamentary Diplomacy in the bilateral relationship of the Czech Republic and South Korea. The term "Parliamentary Diplomacy", which presents a new kind of diplomatic relations, begins to gain its status within the international relations. The thesis is divided into three chapters, one of which deals with the definition of Parliamentary Diplomacy and development of this term. The second chapter examines the function and abroad activities of the Parliament of the Czech republic. The final chapter applies theories and assumptions, contained in the thesis, to the function of the Czech Parliamentary Diplomacy in practice.
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Comparative analysis of primary and secondary education in Finland and South Korea from 2012 to 2014
Bernášková, Alice Olivie ; Prachař, Ondřej (advisor) ; Procházka, Pavel (referee)
The Bachelor thesis deals within its theoretical part with international education evaluations and assessment. It shows latest data from PISA 2012 and Pearson's Learning Curve. It further explains essential theoretical background especially the International Standard Classification of Education, the national curriculum theory, models of education systems and basics of an educational environment. Practical part of the thesis focuses on data analysis from OECDs' sources and outputs from studies of other authors. It elaborates the functioning of education systems in Finland and South Korea. Subsequently it brings results that education systems of both countries operate on the opposite principle. The Finnish education system works with positive motivation and collaboration while the Korean educational system works with negative motivation and competition. A common feature is the quality of teachers and an uniform school model without selective education.
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International trade development of South Korea with EU and USA in 2009-2014
Čellár, Adam ; Zajíček, Miroslav (advisor) ; Procházka, Pavel (referee)
The thesis analyses the international trade of South Korean republic between years 2009 and 2014. The main aim is to analyze free trade agreements which Korea adopted lately. Specifically free trade agreements with European Union and United States of America. Diploma thesis is evaluating their influence on economic development of participating countries. Both free trade agreements are similar to each other in their scope and how ambitious they are. The time difference between these agreements is only one year. The introductory part is dedicated to Korean economic miracle. In other words this part is about key drivers of Korean economic development since beginning of 1960 until today. Next part after examines the development of economic relations between European Union and Korea. Korea became one of the most important trading partners for EU in contrary the great distance between countries. Applicative part analyses the influence of free trade agreements on international trade between countries and macroeconomic situation. For this purpose I processed basic macroeconomic data and detailed data about international trade. I try to evaluate positive and negative consequences of free trade agreements on involved economies. Major part is dedicated to FTA between EU and South Korea. Analyze consist of statistical data from different sources and couple position papers of official European institutions. Thesis examines the influence on major macroeconomic indicators, specific sections of international trade and the influence on trade with cars and car related parts in detail. The same procedure is applied for the analyses of KORUS free trade agreement. Similar data are used in order to maintain the consistency and comparability. Summary of observed conclusions is available at the end of each part.
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EU agreements with South Korea and Japan and their impact on the European market
Radová, Jana ; Hnát, Pavel (advisor) ; Neumann, Pavel (referee)
Master's thesis "EU agreements with South Korea and Japan and their impact on the European market" analyzes the impact of trade agreements between the European Union and South Korea and Japan on the EU industrial competitiveness. The impact is evaluated in terms of the development of trade flows with chemical, food, textile and automotive products and also in terms of the existence and reduction of non-tariff barriers. The study also includes trade balances developments between the respective countries. The results of the analysis showcase the overall positive impact of the agreement with South Korea on the EU industrial competitiveness and predict the impact of the agreement with Japan.
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Marketing Research on the Exaple of LEGO Korea
Jirovská, Tereza ; Lhotáková, Markéta (advisor) ; Břoušek, Petr (referee)
This bachelor thesis is focused on the issue of marketing research in the theoretical level, as well as in practice, using the example of the LEGO Company. The target is to confirm that commonly available theory and described methodology of marketing research in marketing publications, analyzed in the first part of my work, finds its application in the real life of a prospering international company with global impact. After a brief introduction of the company and explaining the specifics of the category of toys on the Korean market, this work puts emphasis in its analytical part on describing specific used methodology for the given research and analyzes concrete results. The final part contains my recommendations for usage of gained findings from the data collection for the adjustment of strategy of LEGO in South Korea for the coming period and thinks about the beneficial effect of the employed research.
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The impact of the cultural differences of a country on the management practices.
Simonova, Olga ; Neuwirthová, Magda (advisor) ; Bolotov, Ilya (referee)
This thesis deals with the analysis of the cultural differences of different countries and regions with their influence on the functioning of international companies on a particular example of a South Korean company on the Indian market. In the first part of this work basic managerial functions will be analyzed, with a specific highlight of the Human Resources management. Basic differences in the functioning of different processes in different companies are specified. Also, the main principles of the adaptation to these features are listed. Cultural differences from the point of view of different dimensions are mentioned. The methodology of G. Hofstede, the GLOBE project (Global Leadership and Organizational Behavior Effectiveness), S. Hall a F. Trompenaars are being used. The second part of this work if focused on the description of the cooperation of two mentalities, on the example of a South Korean company on the Indian market. The comparison of the cultures is being led by the description of the basic mentality characteristics, both Korean and Indian and description of the functioning of the above mentioned company. The impact of this work is the analysis of the importance of the understanding cross cultural differences when expanding abroad and cooperating with foreign employees.
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