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The expansion of the company meridian Neue Energien GmbH to the Czech market
Knotková, Hana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The theses analyses the expansion of the german company meridian Neue Energien GmbH to the Czech market. The goal of this theses is to analyse the possibility of the company to suceed on the Czech market. This theses consists of five chapters, where the first, theoretical, explains the basic terms and the legislation. The second chapter is focused on the company, mainly on the entrance of the company on the czech market. The third chapter analyses the market, especially its strengths, weaknesses and opportunities and threats of the czech market. The fourth chapter analyses the competition on the market and company's marketing mix. The last, fifth, chapter is focused on the concrete future of the company on the Czech market. In the conclusion are summarized the outcomes of the analyses and assessed the chances of the company.
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Product DPD Intercontinental in terms of express services
Slavík, Roman ; Novák, Radek (advisor) ; Vaňha, Ondřej (referee)
The submitted diploma thesis deals with the courier, express and parcel market and the product DPD Intercontinental. The courier, express and parcel market is analyzed in terms of today's state of the market as well as trends of the market changes. Product DPD Intercontinental is examined from many points of views, particularly related to competitive situation on the market. As a result is presented SWOT analysis and on its basis is determined goal for the product in question. The goal should be fulfilled by realization of suggested measures.
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Customer service as a CRM tool
Smiková, Lenka ; Průša, Přemysl (advisor) ; Pařízek, Karel (referee)
The bachelor thesis analyzes and assesses the marketing mix of Prague City Apartments, s.r.o. It is focused on functioning of customer service as a part of the concept of Customer Relationship Management (CRM). The analysis is based on theoretical knowledge of marketing of services and CRM and on the importance of customer service in rendition of services, particularly in tourism and hotel industry. The thesis provides, via SWOT analysis, suggestions for improving quality of customer service - a tool for building relationships with customers.
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Marketing mix Regada Česká company, Ltd.
Cinkaničová, Martina ; Vávra, Oldřich (advisor) ; Bohuněk, Bohuslav (referee)
Bachelor thesis presents theoretical and practical knowledge, then analysis of the marketing mix Regada Czech company, Ltd., whose parent company is Regada, Ltd., production-trade company based in Slovakia. This work not only systematizes marketing skills essential for the life of the business, but also introduces the cooperation of the parent and subsidiary companies in electronics industry practice. Detailed processes of the various instruments 4P. Attention is paid to the portfolio analysis of marketing skills and opportunities, competitive analysis and SWOT analysis.
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Strategic Development of the village Nová Ves u Českých Budějovic
Prokešová, Lucie ; Damborský, Milan (advisor) ; Jílek, Petr (referee)
This thesis deals with strategic development of the village called Nová Ves u Českých Budějovic. The theoretical part of the thesis describes the most important aspects of regional and municipal development, and then characterizes the process of strategic planning and provides guidance on the preparation of the strategic plan for municipal development. The practical is focused on complete socio-economic analysis and SWOT analysis of the village Nová Ves. Based on this analysis, then identifies the key development opportunities and barriers and suggested the basic development activities.
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business plan
Luzan, Dmitrij ; Krause, Josef (advisor) ; Kubelková, Karina (referee)
My thesis is dedicated to the business plan of the gastronomic facility. The thesis describes foundation of the company, analyses demand for the gastronomic services. The financial plan is being presented as well. The thesis includes the analysis of the company's environment, suppliers and customers. SWOT analysis, net present value analysis, index of the net present value and other ratio indexes are the parts of this thesis.
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Marketing mix of fitness Spot Centrum Budokan
Růžová, Monika ; Procházková, Markéta (advisor) ; Šádek, Milan (referee)
The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.
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Socioeconomic analysis of Prague’s district Vinor
Kovář, Petr ; Říhová, Gabriela (advisor) ; Paláčková, Jana (referee)
I chose socioeconomic analysis of Prague's district Vinor for elaboration of my work. In the opening I want to introduce the district itself including its surroundings. In the individual chapters of the bachelor work I am going to discuss the history, transportation, culture, living, and education. I would like to concentrate on the structure and development of the population later. As part of my bachelor work I am going to perform questionnaire research, where I am going to examine the indicators of the population from different points of view. In following parts of the work I will elaborate SWOT analysis, which defines strengths and weaknesses, opportunities and threats of the district. Based on gained information I am going to elaborate suggestion, which would direct development of the town district in medium and long-term perspective. This analysis will mainly be a result of previously gained information from the questionnaire research. The goal of this work is to provide complex view of the town district and suggest opportunities of its future development including utilization of the financial grants from public sources or European funds. Another goal of this work is to provide comparison of the town district and Prague as a whole from many different points of view. Discussing especially population indicators, natural resources and individual types of economic activities.
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