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Strategic Analysis of the Business Media CZ, s.r.o.
Töpperová, Alice ; Sedláčková, Helena (advisor)
The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations
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Business plan of Dvorak's Prague festival
Pavlů, Kristýna ; Sedláčková, Helena (advisor) ; Krause, Josef (referee)
This bachelor thesis is focused on specification of business plan in cultural area, specifically on company named Akademie klasické hudby o.p.s. which organizes the festival Dvořák's Prague. The main goal of this work is to determine what is the situation in this sector and whether it is a profitable business to run classical music festival in a time of economy crisis. The theoretical part deals with the methodological apparatus of a business plan. It defines its structure, deals with its functions, describes its components and characterizes them. The practical part of the thesis benefits from the theoretical part. It contains a particular analysis, resulting in the koncept of business plan, a credible report on the current situation of the company, available reserves and proposed measures for the future.
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The economics of sports facilities in the town Jicin
Karasová, Eva ; Kotáb, Jiří (advisor) ; Bucek, Zdeněk (referee)
The bachelor thesis deals with the economics of sports - the economics of sports facilities in Jicin. The first part introduces the economics of sports, which covers sports facilities, sports management, legislation in the sports area and sports infrastructure. The next part is about specific sporting facilities. The aim of thesis is evaluation of the management of sports facilities with economic indicators and analysis.
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The expansion of the company meridian Neue Energien GmbH to the Czech market
Knotková, Hana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The theses analyses the expansion of the german company meridian Neue Energien GmbH to the Czech market. The goal of this theses is to analyse the possibility of the company to suceed on the Czech market. This theses consists of five chapters, where the first, theoretical, explains the basic terms and the legislation. The second chapter is focused on the company, mainly on the entrance of the company on the czech market. The third chapter analyses the market, especially its strengths, weaknesses and opportunities and threats of the czech market. The fourth chapter analyses the competition on the market and company's marketing mix. The last, fifth, chapter is focused on the concrete future of the company on the Czech market. In the conclusion are summarized the outcomes of the analyses and assessed the chances of the company.
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Product DPD Intercontinental in terms of express services
Slavík, Roman ; Novák, Radek (advisor) ; Vaňha, Ondřej (referee)
The submitted diploma thesis deals with the courier, express and parcel market and the product DPD Intercontinental. The courier, express and parcel market is analyzed in terms of today's state of the market as well as trends of the market changes. Product DPD Intercontinental is examined from many points of views, particularly related to competitive situation on the market. As a result is presented SWOT analysis and on its basis is determined goal for the product in question. The goal should be fulfilled by realization of suggested measures.
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