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ACTING IN THE LIFE AND THE LIFE IN ACTING
Müller, Richard ; PLEŠTILOVÁ, Miroslava (advisor) ; ŠIKTANCOVÁ, Jaroslava (referee)
This thesis deals, in general, with the topic of theatrical experience of a young person, and examines everyday life influences on his artistic life and on the development of art within the person self. It poses questions and looks for answers to some of those questions in the specialist literature, or by deducing from personal experience.First, numerous influences that affect a person during his studies are presented, the importance of a person’s psychological profile, as well as his understanding of himself, and of the world around him. Later on, personal experience from professional carrier is described. I am disclosing character work in the DISK theatre and I am trying to find reasons for my feelings, both, good and bad, during the rehearsing processes, and the cause of my successes and failures. Acting, on stage as well as in front of the camera, is described from an unusual point of view, focusing greatly on details that are oftentimes overlooked.The new perspective from which I am trying to present acting and the life of an artist consists not only of the professional tools for mastering the craft - such as learning new parts, adopting the technical skills, etc. - but emphasizes humanity, underlines its importance, and searches for a threshold between professional and personal life of an actor.
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Blaze Gratings with a Ribbed Back Slope
Krátký, Stanislav ; Meluzín, Petr ; Horáček, Miroslav ; Kolařík, Vladimír ; Matějka, Milan ; Chlumská, Jana ; Král, Stanislav
Binary relief phase-modulated gratings provide symmetrical diffraction of the incoming light beam. Asymmetrical gratings, e.g. asymmetrical triangular blazed gratings, are characteristic by an asymmetrical diffraction behavior, where one of the first diffraction orders is more important than the other one. Electron beam lithography is a suitable and flexible tool for patterning of such kind of gratings. High quality results can be readily obtained when the period of the grating is relatively large and the relief depth is relatively low, this is the case of gratings with a small blaze angle. As the blaze angle increases, the quality of result suffers from several patterning-related issues. One of the problems is a reflection of the incoming light beam from the back slope (anti-blaze facet) of the blaze grating. We propose a novel configuration, with a ribbed modulation of the back slope. This modulation is perpendicular to the direction of the grating grooves. This paper presents an analysis of the proposed blazed grating configuration. E-beam pattern generators were used to prepare a few\nsamples of blaze gratings with a ribbed back slope. One part of the experiment was performed with a Gaussianshaped beam and another one with the variable-shaped beam. Results of the experiment are presented.\nFinally, we discuss the optical performance of two blaze gratings with similar parameters, one of them is with the flat back slope and another one is with the ribbed back slope.
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Application statistical methods for estimation customer lifetime value
Samuseva, Katsiaryna ; Vraná, Lenka (advisor) ; Sobíšek, Lukáš (referee)
This bachelor thesis pay attention on statistical methods managing relationship with customers and different approaches of estimation customer lifetime value for the company in long time period. It is an empirical type of bachelor thesis, where we will test the theoretical assumptions on the real data. During this paper we research and measure customers behavior in order to obtain quantitative outputs to adaptation marketing strategy, efficient allocation of resources and choosing key clients. On the basis of past and present behavior we simulate expected in future level of purchasing behavior and thus try to determine the most profitable target groups for high-quality application of marketing tools. Main purposes of thesis are describing various attitudes to modeling CLV, applying the model Pareto/NBD on real date of the company Práce pro Vás, to evaluate forecast applicability in practice. Following tasks will be resolved in this paper: to introduce advantages and disadvantages of each modeling CLV approach, to evaluate quality of Pareto/NBD model and to determine the advanced extensions of the research in this issue. There are various attitudes to estimation of CLV, which are described in theoretical chapters, but practical part of this paper focuses primarily on application of probability model Pareto/NBD. With the help of Pareto/NBD managers can get the information about future customers activity, i.e. expected number of transactions from real behavior a probability that customer will be active in observation period. In nowadays reality of overloaded market, almost in every business sector, every company should rely on quantitative base of marketing and choose target clients, on which to focus their marketing efforts. Exactly this need matches with described and applied in this bachelor thesis model Pareto/NBD, with it help we will estimate customer lifetime value for strategic decisions and managing relationship with customers. Finally, we will resolve continuous tasks and will achieve all the determined goals.
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Influence of experiences on the pricing strategy of companies in tenders for public procurement
Gavorníková, Katarína ; Pavel, Jan (advisor) ; Vaskovskyi, Anton (referee)
The aim of this study is to investigate the effect of experience on the price of a public procurement. Research in this area highlights the different positions of incumbents and entrants companies. Existing research shows, the more experienced company, the less aggressive its bid in public procurement. The work analyzes public procurement in the period from January 2011 to March 2016. Ratio of final and estimated value of public procurement is used as endogenous variable. Length of the existence of the winning company and the number of wins in previous public procurements are used as exogenous variables. Length of the existence of winning company was found to be insignificant. Number of previous wins influences price ratio negatively.
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Neuroeconomics: The analysis of consumer behavior and perception of TV spots
Červenka, Petr ; Chytilová, Helena (advisor) ; Máslo, Lukáš (referee)
The thesis deals with the detailed study of two television commercials of an unnamed energy company. The aim of this work is to determine whether people's subjective evaluation is similar or different to values that were detected during the measurement, after viewing each commercial and in subsequent in-depth interviews. A sample of 24 respondents, who participated in the research, represented the composition of the economically active population in the Czech Republic. These were people of various ages, a combination of educational attainment and an evenly balanced gender ratio. Neurological measurement was done through an eye camera, brain responses were measured using electroencephalography (EEG), and changes in heart rate, skin resistance and body temperature were measured by photoplethysmography. The resulting data ispresented in graphs indicating emotional polarity and activity. The results show that respondent's verbal evaluation of their perception of ads is not necessarily identical with the values that are measured by the devices. The thesis concludes by recommending how to successfully target the so-called end user who uses the services of the company.
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Deformation behaviour of gellan gum based artificial bone structures under simulated physiological conditions
Krčmářová, N. ; Šleichrt, J. ; Fíla, Tomáš ; Koudelka_ml., Petr ; Kytýř, Daniel
The paper deals with investigation of deformation behaviour of gellan gum (GG) based\nstructures prepared for regenerative medicine purposes. Investigated material was synthesized as porous spongy-like scaffold reinforced by bioactive glass (BAG) nano-particles in different concentrations. Deformation behavior was obtained employing custom designed experimental setup. This device equipped with bioreactor chamber allows to test the delivered samples under simulated physiological conditions with controlled flow and temperature. Cylindrical samples were subjected to uniaxial quasi-static loading in tension and compression. Material properties of plain scaffold buffered by 50 wt% and 70 wt% BAG were derived from a set of tensile and compression tests. The results are represented in form of stress-strain curves calculated from the acquired force and displacement data.
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Corporate Social Responsibility and its Impact on Consumers' Behaviour
Grigoryan, Lusine ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Actor partnership on stage and in front of the camera
Koudela, Jakub ; SCHEJBAL, Milan (advisor) ; PAVELKA, Tomáš (referee)
The subject of the thesis is exploration of actors’ interplay both on the stage and in front of a camera, because only common acting of the main characters creates a dramatic situation. In connection with this topic, at first I determine elementary characteristics of the actors’ partnership with all its important objectives that the actor should notice. I am trying to see acting as a social activity and further write about the contact between the actor and auditorium and the actors themselves. Then I relate actors’ partnership to other acting practice and thus prove its presence in the whole art of acting. In the conclusion I deal with negative influence of actors’ interplay due to blocking the actor’s creativity and I look for means of removing those blocks. In terms of these topics I enclose my personal experience as a proof of my theoretical reasoning.
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Analysis of Social and Economic Development of the Municipality Dobřichovice
Homolová, Věra Terezie ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the social and economic development of the town of Dobřichovice which is located in the district Praha-západ (Prague-West) and ranks among the smaller towns with the number of inhabitants not exceeding 4,000. In the theoretical part the main used terms are defined with the help of the technical literature: region, regional policy, regional development, municipality etc. The objective of the thesis in the empiric part is (apart from providing basic characteristics of the town of Dobřichovice including a brief outline of its history) is especially to assess the development in the individual social and economic areas. The documents of the town of Dobřichovice and other public institutions including the data of the Czech Statistical Office are used for the analysis in the areas like demography, education, unemployment, entrepreneurial activities or the quality of life. The primary collection of data is carried out by means of semi-structured interviews with the representatives political leadership of the town, of its municipal office as well as with the representatives of local citizens. Based on the analysis of primary and secondary sources an aggregate SWOT analysis is performed. The summary provides an overview of the development areas and outlines several points that could be used by the town of Dobřichovice by the preparation of the future documents on development.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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