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The contribution of information technologies in the recruitment and selection of staff.
Vydra, Václav ; Šikýř, Martin (advisor) ; Dolejš, Ján (referee)
Bachelor thesis is aimed to describe the recruitment and selection of staff using information technologies. The work is divided into three units which follow each other. The first section analyzes the approaches and methods used in the selection process. The second part refers to the electronic resources that are helpful in getting professionally specialized staff. The third part analyzes the labor social networks most used both in the Czech Republic and also abroad. The aim is to assess the benefits of these technologies, or define their disadvantages. In conclusion, the author tries to compare job portals on the basis of services provided through individual accounts in theirs price ranges.
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The use of the social Networks for Competitive Intelligence in Provident Financial
Klápová, Nikola ; Molnár, Zdeněk (advisor) ; Hawlová, Kateřina (referee)
This thesis deals with the use of the social Networks for Competitive Intelligence theme in Provident Financial. The main objective of this thesis is to propose the set of recommendations for the effective use of social networking of the company. The recommendations are based on the analysis made for use of social networking by the competitors. The first part of the thesis deals with the issue of the social networking and competitive intelligence. The theoretical part of the thesis explains the social Networks concept and presents the selected Czech and World social Networks and explains the CI concept. The practical part of the thesis presents Provident Financial, the current condition of social networking and company CI. The main competitors are analyzed by the social networking activities. This analysis of the competitors is summarized into one report containing the benchmark ratings. The results of the benchmarking serve as a basis for the set of recommendations for the effective use of social networking of Provident Financial.
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Data in social networking sites and it's use by small and medium enterprises
Kořínek, Tomáš ; Kunstová, Renáta (advisor) ; Feige, Tomáš (referee)
This diploma thesis focuses on data included in social networking sites. It also evaliuates the possibilities of using such data from small and medium enterprises (SME) point of view. The first part of the thesis describes the context of social networking sites (SNS). Further it explores structures in which SNS data persist and conditions to be met when loading the data. The first part incorporates an overview of basic actions to be peformed when starting using the data. The second part of this thesis is more focused on usage of the data. It offers a detailed overview of cases of use in terms of data on SNS. The third part is subdivided into two separate sections. The first section describes results of an experiment on what data can be found based on name and email address. The second section contains a suggestion on a course of actions needed to be made to establish an SNS strategy in a SME. The course of steps is further demonstrated on a real world small enterprise. The main asset of the thesis is the overview of data available on SNS, steps to load it and it's cases of use. This allows the enterprises in SME sector to orientate themselfs in the world of SNS data and to fast integrate the data in the everyday life. Another asset of this thesis is the demonstration of what data can be found on SNS after entering name and e-mail address. This can help individuals imagine what data they are sharing without knowing it.
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Marketing through social networks
Teplý, Lukáš ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The purpose of this diploma thesis is to analyze marketing through social networks. The first chapter is focused on Internet, marketing and communication mix. In the second chapter there are discussed social networks and their history. Moreover, this chapter also characterizes generations X, Y and Z. The key part of the thesis aimed to analyze each of social networks such as Facebook, Twitter, LinkedIn and Google+. Main attention is given to provide a detail view of social media tools and possibilities that companies can use for marketing.
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Modern methods of employees‘ sourcing
Levrincová, Vieroslava ; Němec, Otakar (advisor) ; Zaicová, Mária (referee)
The goal of this thesis is to create an overview of modern methods of sourcing employees, which reflect the current trends at labor market, and to elaborate a set of basic principles guaranteeing their successful use. The thesis is divided into a theoretical and a practical part. In the theoretical part a larger context of the process of sourcing employees is defined and the basic traditional ways of sourcing are described. The core part of the thesis is then dedicated to the analysis of current labor market trends and the actual modern ways of sourcing, especially career web pages, social and professional media and eventually virtual realities and online games. In the practical part, the employees'sourcing strategy at Danone, a.s. is analysed and its basic optimization initiatives are identified.
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Utilization of social networks in banking sector of the Czech Republic
Balcar, Filip ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The diploma thesis deals with the problem of social networking in banking sector of the Czech Republic. The goal of the thesis is to define a set of best practices for successful activity of banks on social networks, based on own research of current activity of selected Czech banks in social networks environment. The thesis is divided into four main chapters. The first chapter summarizes the findings of previous theses, which dealt with similar topic. The second chapter deals with the problem of social networking theoretically, describes the actual most important social networks in the world, suggests their division according to typical attributes and describes the most important ways of social networking usage for business. The third chapter contains own research of social networks usage by Czech banks, definition of criteria for evaluation of the research and the evaluation itself. The final chapter contains the set of best practices based on the research, which can be used for successful activity of banks in social networks environment. Keywords
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The use of social networks in marketing
Mejdrová, Jana ; Lhotáková, Markéta (advisor) ; Štrbíková, Tereza (referee)
The purpose of this diploma thesis is to analyze the different possibilities of using social networks in marketing, and to compare the situation in the Czech Republic with the rest of the world. In the theoretical section, the term social network is clearly defined and the historical development of social networks and their popularity in the world and in the Czech Republic are discussed. Later, the thesis focuses on individual components of marketing strategy and marketing mix and their implementation on social networks. The key part of the thesis centers on the discussion of different marketing tools, which are used on the most popular social networks today and provides practical examples of their use. The final chapter is a detailed analysis of the marketing strategy and communication campaigns within the most successful companies on social networks in order to identify the reasons for their success. These conclusions are then compared with marketing activities on social networks in the Czech Republic. Finally, the thesis compares the way in which international firms that operate in the Czech Republic are using social networks for marketing abroad and in our country.
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The possibilities of using social networks in company
Daněk, Lukáš ; Jon, Jakub (advisor) ; Měsíček, Libor (referee)
Social networks are on the rise. They are used by businesses of all sizes and across industries. But they are really the way to increase employee productivity, increase sales and overall interest in the company? Or is it just a fashion trend? Possibilities of using social networking as a tool to support business are widely debated. This paper is a summary of objective and subjective views and experiences with the use of social networking in the company. Author acquaints readers with the possibilities of using social networks for internal communication. It places emphasis on practical experience and concepts of various public social networks, and compares them with private social networks. It then discusses the possibilities of using social networks for external communication and marketing presentation, again with emphasis on the real usability and concept of each individual network. The paper also listed the most recent studies and surveys that show the importance and development of social networks in the 21st century. The aim is to form a comprehensive overview of the utilization of social networking in a company with a focus on internal communication and communication with the surrounding businesses.
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Trends in corporate IS (Social networks, Social CRM)
Bartušek, Pavel ; Basl, Josef (advisor) ; Žamberský, Martin (referee)
This diploma thesis deals with a new trend in the corporate sector -- social networks. These in fact have become a phenomenon due to its growing popularity in recent years. The aim of this thesis is to introduce the social networks in a broader context -- especially the analysis of milestones of social networks. Further comparison of selected social networks from the perspective of business alias what options the company offers a social network for your presentation with access to user data (Social CRM). The third part of the aim of this work is to analyze the critical factors in the integration of social networks into the enterprise information system. The work can be divided into the descriptive (Chapters 2-4) and the practical (Chapters 5-6) part. The first part presents the social networks, the concept of Social CRM and basic characteristics of systems integration. The practical part is focused on all those aims. Author of the work receives information primarily from the electronic information resources that are available at University of Economic in Prague and also from various sources that are on the principle of Web 2.0 (Czech and foreign). Finally, the author also receives information from social networks (social networks options). The work serves as a summary and mapping of existing communication channels on the Internet (e-mail, IRC, selected social networks) and summarizes the critical factors in the integration of social networks into the enterprise information system according to the individual project phases.
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Commercial use of social networks in Hungary
Öszi, Karol ; Pavlíček, Antonín (advisor)
This bachelor's thesis deals with commercial use of social networks by the biggest companies in Hungary. In the first part, after a short introduction about the history and development of social media, choosen social networks are described in details, with focus on the offered possibilities for commercial use. The set of choosen networks reflects their diversity and also includes networks, that are used almost exclusively by people with Hungarian nationality. The second part is a quantitative and qualitative research about how the biggest Hungarian companies exploit the selected social networks. The result are then compared to result from a bachelor's thesis on the same topic, but with focus on the Czech commercial sector.
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