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Culture and Ritual
KOLESOVÁ, Lucie
The work deals with whole description of ritual theory. The first chapter focuses on ritual from point of view its function, rise and meaning in culture. The part two deals with ritual as performance, first of all relation ritual and theatre. The third chapter states some of typology of ritual and important representatives who occupies with ritual and some of theirs main opinions and ideas. The next chapter completes anthropological approaches to ritual with others important anthropologists, who represent this approaches. The fifth chapter devotes other types of ritual, as burial rituals, healing rituals, annual rituals, which are complete with description visual examples.
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Analysis of motivational factors for visits to cultural events
Krčmářová, Vanda ; Černá, Jitka (advisor) ; Roll, Marek (referee)
The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.
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The Native Theatre, a Business Plan
Tauberová, Kateřina ; Švecová, Lenka (advisor) ; Martínez, Felipe (referee)
The thesis focuses on setting up a business plan for The Native Theater. The theater aims to be the first theater in Prague to perform plays in their original language which should be conducted by its own ensemble as well as in cooperation with foreign theaters. In the first part the thesis focuses on theoretical questions regarding a business plan and its requirements. The second part discusses single practical features as they were introduced in the theoretical part. The thesis looks particularly into the market environment which the theater enters to, the marketing activities of the newly established company as well as on the financial plan of a theater that should exist independently of municipal grants.
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Marketing Mix of Big Theatre Scenes
Hájková, Martina ; Černá, Jitka (advisor) ; Janovský, Michal (referee)
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal of this thesis is evaluation of marketing mix of selected national theatres from countries with similar historical background and their subsequent comparison. The theoretical part will introduce marketing mix and specifics of theatre marketing. The practical part is focused on concrete marketing mix of Czech National Theatre, Slovak National Theatre and Austrian Burgtheater and their comparison.
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The influence of organizationally legal form on financing of theaters
Sirotková, Jana ; Nováková, Štěpánka (advisor) ; Takáčová, Hana (referee)
The main target of the dissertation is to analyse and evaluate the financial management of the three types of organizationally legal forms for theatres, namely the allowance organization, the public service company and the private body. The first part is focused on the general characteristics of the allowance organization, methods of financing and the issue of funds under the new legislation. The practical part is focused on the analysis of financing of Švandovo theater, Dejvické theatre and the Theatre in Celetná, whose founder is Gaspar, s. r. o. Followed by a comparison of certain indicators between the theatres and the determination of the impact of these indicators has organizationally legal form in which the theatres work.
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Theatre marketing
Hajtol, Tomáš ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight.
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Theatre Marketing
Bradová, Michala ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the theatre marketing. First, I attend to the essential knowledge of the problem area, theatre marketing and marketing mix. Then I describe some basic characteristics of the selected theatre - Theatre Švandovo divadlo na Smíchově. On the grounds of acquired information is composed the complete marketing mix of the organization. After that the research instruments (the questionnaire, SWOT analysis) are applied to the selected organization and on the basis of this instruments are formulated my own proposals concerning the change of the present marketing mix of the Theatre Švandovo divadlo na Smíchově.
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The theatre marketing
Maršíková, Petra ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
This thesis deals with the theatre marketing. It is divided into theoretical and practical part. The theoretical part of the thesis focuses on knowledge in the field of theatre marketing, marketing mix, types of theatres and financing theatres. The practical part focuses on the amateur theatre association Comica Economica. The aim of the thesis is to analyse the theatre association Comica Economica from the point of marketing mix and, based on this analysis, questionnaire research and SWOT analysis, to formulate suggestions for the improvement of the current marketing and communication mix.
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Possibilities of Children Theatre Viewers in Prague
Hampl, Stanislav ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
This work deals with theatre for children in Prague. The theoretical part discusses the history of theatre for children in the Czech Republic, further examines the definition and typology of theatres, shows the contemporary range of children's theatres in Prague and deals with applications of marketing in the area of theatre for children. The practical part contains an analysis of the results of an own survey carried out among the audience -- adults accompanying children -- of three theaters for children in Prague. The results are presented in the form of graphs and comments and interpreted in the context of the current situation of the Prague theatres for children. On the basis of the analysis concise recommendations and advices, which should be followed by the managers of these theatres, are formulated.
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The posibilities of financing theatres: Case study of the Švandovo divadlo
Šimková, Veronika ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis is focused on the posibilities of financing theatres. Its theoretical part describes specific options to finance theatres in the Czech Republic, using state and private sources. Furthermore it deals with the current theatre related law in the Czech Republic and it touches the subject of the current array of theatres in Prague. The second part is written as a case study of the Švandovo divadlo in Smíchov, which is a semi-budgetary organization of Prague. The study is specifically focused on the financing of this theatre, analyses all options to acquire funding which the theatre utilizes and aims to analyze whether the theatre makes use of them effectively and evaluates the financial self sufficiency of the theatre.
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