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Electronic Communication vs. Communication Face to Face
Pipková, Zuzana ; Krtilová, Kateřina (advisor) ; Bystřický, Jiří (referee)
This thesis deals with new forms of communication particularly electronic ones. The main goal is to distinguish electronic communication from face to face communication in a way that differs from traditional media theories. By using examples of the most important medium in electronic communication, Internet, it is shown that nowadays we have such forms of electronic communication that surpass the traditional classification of oral/written communication, immediate/mediate communication, face to face discourse/computer discourse. Critical views of significant media theorists are presented as well, mainly of Jean Baudrillard, Paul Virilio, Marshall McLuhan and Vilem Flusser which are also related to the best known and used examples of new forms of communication (e-mail, chat, Facebook, Youtube, Skype, blog etc.).
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Causes, going and impact of american mortgage and global financial crisis
Do Viet, Viet ; Mandel, Martin (advisor)
The goal of my bachelor thesis was to analyze causes and impacts of financil crisis of 21st century. The thesis was divided in two parts. The first one is discussing about the theory of the financial market, its functions, structure and regulation. In the second part I was trying to clear up the problem about causes of financial crisis. I my opinion the main cause of financial crisis is the mortgage crisis in american market. After that I was discribing the going of this crisis and in the end I was trying to discuss about impacts of crisis on american market, Evrope market and Czech market as well.
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Corporate Philanthrophy - Theory and Survey Findings of Corporate Philanthrophy in Ústí nad Labem District.
Hýsek, Miloslav ; Niklová, Kateřina (advisor) ; Bergerová, Marcela (referee)
This thesis deals with the corporate philanthropy (giving). The first chapter acquiants with definition of this phenomen that is in the following chapters demarcated to imagine the specialty of corporate fhilanthropy. Mention about fact that there is what to take up again (in corporate philanthropy after 1989) follows. Next essential item of the thesis acquiants us with the basic obstacles that refuse development of corporate philanthropy. An important, following part of the thesis acquiants with the results and conclusions of the researches in the corporate philanthropy published during the last five years. These results are confronted with results issued from my own research of the corporate donors in the Ústí nad Labem district. At the end of this thesis you will find the conclusions based on the confrontation of the theory of corporate philanthropy (concerning conclusions of researches published within last 5 years) with the good practice of corporate philanthropy in Ústí nad Labem district.
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Electricity Market in the Czech Republic, its definition
Kloubec, Milan ; Koudelka, Jan (advisor) ; Sůva, Jaroslav (referee)
This bachelor thesis deals with the characterization of the Electricity Market in the Czech Republic and its definition. The main part of the thesis is systematically divided into three chapters, where the first chapter addresses the theoretic framework of market definition and marketing distinctiveness in the Electrical Power Engineering Industry. The second chapter approaches the practical part of the thesis wherein the theory of market definition is applied to the Electricity Market in the Czech Republic. In the process, an in-depth definition of individual market participants, as well as of individual types of electricity deals, is -- among many others -- carried out as well. The third chapter focuses on the definition of the market product, i.e. electricity, and its marketing specifics.
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Financial analysis of construction company KBO,s.r.o.
Kadlec, Tomáš ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
This diploma work focuses on financial analysis of construction company KBO, s.r.o., in which I have been working for two years and a half. The aim of this work is to evaluate financial health of this company and to show the main elements influencing its development. Further, there are proposed possible solutions and direction which the company should take. The first part is focused on theory and explanation of some applied methods. Causes of wrong economical development of this company are revealed in the application part of this work. Also, there was conducted comparison between traditionally applied methods and less applied methods in practise (e.g. Pollak method). In conclusion, there results some possible steps needed to improve the current situation.
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Comparative study of methods of librarians work with school aged children in order to develop reading literacy
Kadučáková, Mária ; Landová, Hana (advisor) ; Drobíková, Barbora (referee)
KADUČÁKOVÁ, Mária. 2016. Comparative study of methods of librarians work with school aged children in order to develop reading literacy. Prague, 106 p. Diploma thesis. Charles University. Faculty of Arts: Department of Information Studies and Librarianship. Supervisor: PhDr. Hana Landová, Ph.D. The diploma thesis is dedicated to the methods of work of children's librarians with younger school age readers in order to develop their reading literacy. The aim of this work is to acquaint with the specifics of younger school age readers, to analyze the librarian in the children's department and to link these two elements to achieve interplay in the development of reading literacy. The thesis can be divided into three main parts, theoretical, analytical and empirical. The first two chapters focus on the theory in the field of reading literacy, specifics of younger schoolchildren, furthermore focuses on the working environment of children's librarians, their competence and skills, particularly in education and basic methods of work with children. The next two chapters have analytical character and they examine reading literacy support abroad. Included is also an analysis and comparison of children reading literacy support in two countries surveyed, the Czech Republic and Slovakia. At the same time, these...
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The Metaphor in the Poetry of Social Realism of the 1950s
Ondroušková, Světlana ; Bílek, Petr (advisor) ; Holý, Jiří (referee)
Based on Lakoff's theory of conceptual metaphor the thesis provides an insight into how the myth of the cult of leadership and the "new" land is realised in poetry of Social Realism of the 1950s. The analysis is based on understanding the myth as a "true story". The inicial part thus deals with the way of creating narrative of the leader in Social Realism. The other chapters contemplate on the how the effect of "real" is achieved, particularly using the metaphors of a "building", "container" and orientational metaphors. Concerning the hagiographic nature of the poetry, the thesis aims at explaining certain analogies and discrepancies between the myth of Social Realism and the Christian myth. Key words: Social Realism, conceptual metaphor, narrative, myth, real 4
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Strategic Game in Multi-Agent System Jason
Vais, Roman ; Zbořil, František (referee) ; Král, Jiří (advisor)
This thesis describes artificial inteligence used in developement of computer games, particularly discusses with theory behing artificial inteligence used in real-time strategy games. It deals with implementation of extensions for one such a game. It analyzes posibylities of use multi-agent systems architecture for purposess of artificial inteligence in games. It describes concept of swarm inteligence as suitable but not used tool for developing not only videogame artificial inteligence. Moreover it attempts to find suitable representation of sensation for software agents and shows the difficulties of this task.
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Molecular mechanisms of insulin sensitivity in relation to fat content in diet
Kuchaříková, Petra ; Horáková, Olga (advisor) ; Klusoňová, Petra (referee)
Insulin resistance is a key component of the pathogenesis of metabolic syndrome and type 2 diabetes. Skeletal muscle is an important part of energy metabolism. It recieves, stores and uses most of the glucose from blood. Insulin stimulates glucose uptake, by promoting translocation of glucose transpoters to plasma membrane. It also increases the rate of protein, glycogen and triglyceride synthesis. When muscle is unable to respond to normal levels of circulating insulin, insulin resistance occurs. Insulin resistance leads to disruption of key metabolic processes. Fatty acid transport across the membrane is upregulated, whereas the ability to oxidize fatty acids is decreased. This imbalance leads to accumulation of lipid metabolites inside the cells. Lipid intermediates may interfere with insulin signalling. Inflammatory cytokines, particularly TNF, activate kinases that may inhibit the insulin signal transmission. Insulin resistance may be treated pharmacologically, but also physical activity and decrease of energy intake are important part of therapy. Also polyunsaturated fatty acids have beneficial effects on muscle insulin sensitivity.
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