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Human resources, the structure of their use in selected sectors
Hospodkova, Petra ; Severová, Lucie (advisor)
The main target of dissertation is to prepare recommendations and plan of investments for education in healthcare for paramedical professions. In the investigation, the emphasis will be on identifying critical points, ie. the determination of expertise for which the apparent insufficient supply of jobs on the labor market and discussions reasons. Another aim is to determine trends in education for paramedical positions in neighboring countries through systematic review. Other methods are survey, mathematical-statistical models (correlation, regression), CEA, CUA, etc.
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Promotion of selected organisation
Kopecká, Soňa ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
Through marketing communication tools, businesses attempt to convince customers about the uniqueness of their product. Marketing communication is therefore a key part of the company's strategy, helps to shape its image, which also affects the public view of the company.
The thesis is divided into two parts. The first part presents theoretical basis where basic concepts are characterized. First, the definition of marketing, market segmentation, targeting, positioning and customer relationship marketing. This part is also focused on marketing mix and marketing communication tools. At the end of the theoretical part, brand image and method of semantic differential is introduced, which is utilized in the practical part of the thesis.
The practical part examines marketing communication of Adidas, which is described using concepts introduced in the theoretical part. As this company makes extensive use of a wide range of marketing communication tools, I chose one of them, event marketing and activities associated with the existence of its official running club, Adidas runners Prague. Questionnaire survey among the public and members of the runners club was used, the method of semantic differential showed how different target groups see the Adidas brand. The final part is based on the results of evaluation of marketing communication and also introduces suggestions for future improvement.
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Statistical analysis of unemployment in selected region
Blažková, Adriana ; Hošková, Pavla (advisor) ; Petr, Petr (referee)
This thesis deals with the analysis of unemployment in the region Usti. Review of literature contains theoretical issues relating to the labor market and unemployment. Practical part of work is focused on the analysis and interpretation of the evolution of unemployment by using the indicator of unemployed people and the number of unemployed in the years 2005 - 2015 and prediction of future development of these indicators. Statistical methods are used for the analysis and prediction. Practical part of work also describe selected structural characteristics of the unemployed to find an problematic group of registered job seekers. In conclusion, summarizing the results and show proposals for dealing with unemployment in the Usti region.
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Routes planning in Úslava microregion
Kůst, Václav ; Houška, Milan (advisor) ; Jana, Jana (referee)
Czech Republic has one of the densest and highest quality marked hiking trails in Europe, covering completely the whole country. But these trails are not planned with respect to the minority of the population with some kind of handicap. This is a group of families with small children who prefer hiking or biking, for families with strollers and disabled persons in wheelchairs. As the author of this thesis is a councilor of the village Jarov and also a councilor of this village in the Mikroregion Úslava organization he decided to plan a short circular hiking trails with respect to these neglected tourist groups in order to expand tourism in the area of Mikroregion Úslava. These routes may also partly overlap with marked hiking trails (due to their density) and are planned with practical experiences of the author. The results of the thesis will be incorporated into the information brochures of Mikroregion Úslava.
The thesis is divided into theoretical and practical part. Theoretical part describes the methods for solving the travelling salesman problem and provides general information on the concept of micro-regions - voluntary unions of the municipalities. The practical part describes Mikroregion Úslava, the points of interest database creation procedure and planning sightseeing routes for families with children on foot, by bicycle or in strollers. There is also planned a route for disabled persons in wheelchairs in Blovice, which the author of the thesis eventually eliminated from the reasons described.
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Human Capital and Investing into it in the Selected Company
Kosa, Kristina ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
In this graduate work studied problems of human capital and investing in it. Currently, the concept of human capital is widely used. From all enterprise resources, especially in human capital contains the greatest scope for increasing the efficiency of the functioning of modern enterprise. Human capital is becoming the object of investing together with technical equipment, buildings, technologies. The theoretical part describes the basic concepts of human capital, basic viewpoints on human capital theory. The goal of this graduate work is the comparison points of view on the human capital theory and forecasts of market development of human capital in the Czech Republic and the Russian Federation. In the practical part analyzed investing behavior of the Russian group of companies Master in human capital.
The task of the practical part is to find out how the company trying to develop its human capital.
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Tourist Destination Value - Dolní Poohří
Stolínová, Kristýna ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
The Master Thesis deal with evaluation of domestic tourism in the destination Dolní Poohří located in Usti region. Destination Dolní Poohří was defined within the project called Brána do Čech. The aim of this thesis is to determine the potential of tourism in the destination Dolní Poohří and its attractivity for domestic visitors and tourists. Subsequently evaluate if destination Dolní Poohří has a potential to growth and describe development of attractivity in the tourist destination for domestic visitors. To achieve the goals of the thesis was the following methods applied. The method of evaluating the potential of the tourist destination designed by RNDr. Jan Bína, the method ATD, which described RNDr. Jiří Vaníček in his article in the magazine COT Business and the index of destination quality Q, which used in their research Ing. Ida Vajčnerová, Ph.D and Ing. Kateřina Ryglová, Ph.D. Essential data used with above analyzing methods are obtained from the questionnaire survey, which was made during summer season in year 2016 and from a public database of Czech Statistical Office.
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Quantification of Elements in Plant Materials by Electrothermal Vaporization Inductively Coupled Plasma Optical Emission Spectrometry
Šerá, Luisa ; Matějková, Stanislava ; Mestek, O.
This paper describes optimization and validation of operating conditions of electrothermal vaporization (ETV) inductively coupled plasma optical emission spectrometry (ICP-OES) method for quantification of Ba, Ca, Co, Cu, Fe, K, Mg, Mn, Na, P, Sr and Zn in plant materials. Besides the optimization of the temperature program, the selection of the gaseous modifier and the spectral wavelengths to be measured, it was studied how the sample quantity affects the result quality of the developed method. During the validation process, the accuracy and precision of the method were checked by analysis of a certified reference material. Limits of detection were estimated by analyses of blank samples. For almost all previously mentioned elements, the method meets requirements commonly applied on analyses by ETV combined with ICP-OES.
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Statistical Yearbook of Prague - 2015
Český statistický úřad
Basic data on demographic, social and economic development in the capital of Prague in the years 2012 - 2014; selected indicators cover a longer time period. It contents data on administrative districts and city sections. Statistical data on big Czech cities is included. Brief characteristics of the region, graphs and cartograms.
Fulltext:  PDF
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Valuation of the company KRPA PAPER, a.s.
Červinka, Jan ; Brabenec, Tomáš (advisor) ; Lepič, Lukáš (referee)
The subject of the thesis is the market value of the company KRPA PAPER, a.s. as of December 31st, 2014. The aim of the thesis is an aplication of teoretical knowledge in a particular example. The purpose is to determine the net market value of the company. The thesis is divided into chapters which represent the typical phases of the valuation of a company. At the beginning of each chapter there is a brief description of its purpose in a business valuation. In the introduction part the basic aspects of the valuation are described. The financial and strategic analysis, the value drivers, the financial plan and the valuation chapters follow. For the valuation itself the DCF Entity method is used. The discount on the entity level is applied.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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