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Entrepreneurial Project
Bohatová, Kristýna ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The bachelor thesis deals with the business plan. The aim of this work is to build 3 of the proposals, which could help the Camaieu company to better compete in the market, reduce costs and first of all increase profits. The teoretical part is focused on the business plan on its own, the most common mistakes in business, market subjects and the company targets. In the practical part we will find the concrete suggestions.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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Accelerator Driven Nuclear Power Plants
Jarchovský, Petr ; Krása,, Antonín (referee) ; Katovský, Karel (advisor)
This bachelor’s thesis deals with utilization of spent nuclear fuel in nuclear power plants of new generation – accelerator driven nuclear power plants and of conversion of this fuel into electrical energy. In the introduction are listed basic physical and theoretical knowledge of nuclear reactors along with their basic division and global distribution. As another point accelerator driven systems are described with their brief development and the basic concept and usage on both the nuclear power plants and transmutation technologies. Some global projects are mentioned here dealing with this system and conduct research. More into detail is point about European projects MYRRHA and ESS, because there are important research facilities worldwide. The next are projects with liquid target as a very promising medium. The last part deals with the calculation of basic parameters of ADS in the MCNPX and its applying.
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Payment Systems and Protocols - Analysis, Simulation, Verification
Kučerová, Petra ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
The aim of the thesis "Payment systems and protocols - analysis, simulation, verification" is overview of payment systems in the Czech Republic, in EU, in USA and in Japan. The first part is concentrated on legislation, the second is dedicated to payment systems, the third is dedicated to payment protocols, their characteristics, used technology and security elements. Comparison of particular payment systems and of particular payment protocols is part of this work too. Thesis is also concentrated on security elements.
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SAN data storage
Pružinský, Ján ; Pelka, Tomáš (referee) ; Pust, Radim (advisor)
The main goal of this project is a familiarization with the protocol iSCSI and with its implementation into the SAN network. Firstly, the focus is aimed towards a theoretical analysis of the SAN data storage, description of its individual parts as well as its realization within the network. In the second part, the description of the protocol iSCI includes an explanation of particular abbreviations and terms. Every possibility of securing this protocol is fully processed and, moreover, the implementation in OS Linux and OS MS Windows Server is deeply explained. The practical part is devoted to configuring iSCSI Target in OS Linux and configuring iSCSI Initiator in OS linux and OS Windows. The last part is devoted to creating a Web interface to control the iSCSI Target.
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Investment Construction in the Frame of the Regional Development
Zmrhalová, Adéla ; Jakubec, Josef (referee) ; Hrabincová, Dagmar (advisor)
The goal of the diploma thesis is to describe the issues of structural and regional policies of European Union in the Czech Republic and to create general knowledge about running of drawing financial resources from EU funds for a particular project from an applicant´s perspective. The theoretical part deals with the origins of European Union and formation of regional policy of EU. Afterwords it is focused on the formation of regional policy in the Czech Republic and the project cycle. In practical part the project cycle is applied on a particular project Enlargement of nursery schools in Jihlava – Nursery school Nad Plovárnou 5, Jihlava from setting the targets, applying for the grant and up to the realization of the project itself.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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