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	Start-up Company Valuation when Applying Strategic Marketing Methods Štěpánek, Michal ; Svačina, Pavel (advisor) ; Rýdlová, Barbora (referee) The thesis is aiming to describe a procedure suitable for business valuation of start-up companies. Secondary aim is to provide the value itself. There are several methods described in the theory, which are utilized to define the strategic position of a start-up company. Most of them come from strategic marketing. Chapters about finances and risk follow and work with the conclusions about the strategic position of the company. The application part starts with defining strategy and concludes with market value estimate. In respect to the width of the topic, the application part is aimed at core aspects only. Detailed record
	Strategický marketing světových telekomunikačních lídrů Müller, Michal ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee) This diploma thesis deals with the topic of the strategic marketing which is applied on the telecommunication market. A special focus is devoted to the new marketing environment (specifically to the new and modern marketing concepts, tools and channels). The reader can learn about world telecommunication leaders and their usage of the strategic marketing. A very interesting comparative analysis of those leaders is presented. All the results and assumptions are verified by own market research which studied the telecommunication value for the customer and the attitude of customers to the strategic marketing. A visionary future development of the strategic marketing is forecasted at the end. Detailed record
	Analysis the marketing environment of a company BOČEK, Antonín This bachelor studies analyses of marketing environment - internal and external. It consists of two parts. First part contains theoretical conceptions of thema. Second part is practical and develops analysis. End part contains suggestions for getting better market place position. Detailed record
	CRM-application in strategic marketing JAKEŠOVÁ, Jana The main goal of this Bachelor?s thesis was to analyze the actual level of exploitation of Customer Relationship Management application in strategic marketing of a selected economical subject and to evaluate its contribution to the general development of the economical subject. Detailed record

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