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Vertical integration and vertical restraints - The Case of the Czech manufacturing industry
Hronza, Martin ; Zemplinerová, Alena (advisor) ; Brožová, Dagmar (referee)
Diploma thesis "Vertical integration and vertical restraints - The Case of the Czech manufacturing industry" deals with the empirical examination of the influence of the degree of vertical integration on the productivity of Czech firms in the manufacturing industry and is focused on some aspects of the automotive industry during the period 1998 -- 2007. At the theoretical level the work deals with determinants of vertical integration and vertical restraints, both on an individual level and also in terms of social welfare. The results of the analysis show the existence of the negative relationship between the degree of vertical integration and the productivity of companies in the manufacturing sector. Examination of the automotive industry showed reduction of the output gap between domestic and foreign firms.
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Impact of the business cycle on the car industry development in the Czech Republic and its comparison with the situation in other countries
Bartoňová, Iveta ; Ševčík, Miroslav (advisor) ; Zeman, Karel (referee)
The aim of diploma thesis is the analysis of economic cycle in the car sector in the Czech Republic and the government's approach on this issue. I desribe the global economic and financial crisis in the years 2007 - 2010, which had impact on automotive industry, For comparison, I add approach by government abroad and development of automotive industry, mainly in Germany and the Slovak Republic. The first part consists of theoretical approaches of important economists of the economic cycle, the company in recession and the different approaches to structural policy. Individual approaches are different and unfortunately there is no uniform approach to effective solution of the crisis. The analytical part deals with the beginning of economic and financial crisis along with the impact on the production and sale of three automotive producers in the Czech Republic - Škoda auto a.s., TPCA, Hyundai Motor Czech s.r.o. This impact is compared with the consequences of the crisis at car manufacturers in Germany and the Slovak Republic. Finally comes the assessment of mainly interventionist approaches by governments in the Czech Republic and abroad. Through the efforts to alleviate the ongoing recession in the sector was being set up so-called scrap subsidy that had an impact on the industry in the Czech Republic, even though in our country was his introduction denied.
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"Low-cost" automobily - hrozba nebo příležitost pro Evropu?
Ekslerová, Vladěna ; Přikrylová, Jana (advisor)
Diplomová práce se zabývá fenoménem low-cost automobilů (do 8 000 ?) a jejich perspektivě pro evropský trh: do jaké míry je evropský trh pro prodej low-cost automobilů (LCA) perspektivní? Jak by měl LCA pro evropský trh vypadat? Jaké jsou klíčové faktory úspěchu? První část pojednává o LCA obecně (vývoj, výroba, ziskovost), druhá část se věnuje jejich přítomnosti globálně, třetí část je strategickou analýzou evropského automobilového trhu z pohledu výrobce LCA.
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Shortening of lead times by an automobile producer in order to increase its competitiveness. Prospective benefit for Skoda Auto Supply Chain.
Paclt, Ondřej ; Pernica, Petr (advisor) ; Čurda, Jiří (referee)
Master Thesis studies integrated Supply Chains and their particularities in the automotive industry and searches for ways how to rationalize them. It aims to find means how to make the lead times shorter, with the focus on an automobile producer in an effort to increase its competitiveness. It is geared to identify points in its Supply Chain, where flaws and errors or delays in the process of customer order fulfillment might occur. It also concentrates on the possibility of managing customer demand. The Thesis then investigates circumstances that especially in the automotive do play a role and influence the lead time. Based on the established information and facts it proposes measures that resolve this problem with regard to current trends in the industry and also consider the requirements and expectations of customers buying a new car.
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Komunikační strategie společnosti IMOPRA s.r.o.
Moštěk, Stanislav ; Halík, Jaroslav (advisor) ; Hýbl, Petr (referee)
Bakalářská práce se zabývá zhodnocením jednotlivých druhů komunikace firmy, jejíž zaměření je výroba součástek pro automobilový průmysl. Práce analyzuje jednotlivé nástroje komunikačního mixu používané firmou. Dále se zabývá specifickou komunikací, která vyplývá pro firmu certifikovanou dle mezinárodní technické specifikace ISO/TS 16949:2002. Závěr práce obsahuje doporučení pro dílčí zlepšení současného stavu komunikace ve firmě.
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Kvalita potahových textilií ve ŠKODA AUTO a.s.
Petrovická, Jana ; Chvojková, Helena (advisor) ; Jaroš, Milan (referee)
Diplomová práce je zaměřená na kvalitu potahových textilií ve vozech společnosti ŠKODA AUTO a.s. Teoretická část popisuje, jakým způsobem se zajišťuje, ověřuje a hodnotí kvalita potahových textilií ve ŠKODA AUTO a.s. Praktická část obsahuje analýzu výsledků výzkumného šetření, které bylo zaměřené na zjištění spokojenosti spotřebitelů s potahovými textiliemi ve vozidlech Škoda, jejich názorů a zkušeností.
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