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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Analysis of the Selected Firm
Závěrková, Jana ; Janáč, František (referee) ; Pernica, Martin (advisor)
This thesis deals with a comprehensive analysis of the selected company and its financial analysis. The thesis describes the methods of particular analysis, method of use and the usage of the analyses to a real business. Enterprise values are compared with theoretical knowledge. Essential parts of the thesis are the proposals and recommendations, which help remove or alleviate the weak points of the selected company.
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Development of Competitiveness of Company
Šťáva, Štěpán ; Hlávková, Milada (referee) ; Zich, Robert (advisor)
Master thesis focuses on developing proposals for strengthening competitiveness of a company engaged in the development, manufacture and sale of electronic light sources with glass or plastic shades. Aim of the thesis is to process and evaluate proposals for measures leading to strengthening company’s competitiveness on the Czech market and contributing to ensure company's sales growth on the market. The proposals are based on theoretical knowledge gained from professional literature and on analyses of the current state of the company.
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Development of Competitiveness of Company
Thérová, Nikola ; Kurečka, Luděk (referee) ; Zich, Robert (advisor)
Presented master's thesis titled Development of company's competitiveness concerns company Mitas a.s. in particular SBU VELO. Introduced proposals as a result of deep investigation and analysis are base for detailed SWOT analysis. These proposals were set in order to strengthen not only competitiveness of SBU VELO but also of company Mitas itself.
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Development of Competitivness of Company
Kheilová, Eliška ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis discusses the company tradesman doing business in the manufacturing market. Tradesman operates handicraft production, joinery, modeling. The thesis monitors the position of the entrepreneur due to market competition. Based on the analysis suggests tradesman how to improve his position in the competition. The thesis offers specific measures to improve business competitiveness.
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Development of Competitiveness of Company
Vláčelová, Radka ; Krýslová, Andrea (referee) ; Zich, Robert (advisor)
The thesis deals with proposals for measures to strengthen the competitiveness of small business in the Olomouc region, which main purpose is the sale of haberdashery goods. The suggestions for improvement of this business focus on the development of relationships with customers and on the expansion of activities that will lead to increased business awareness and attracting new customers. On the basis of conducted analyses the thesis specifies the recourses defining the future direction of the business. These recourses include vision of the business, mission, corresponding strategic objectives and specific steps to strengthen competitiveness. The basic principle used in the drafting of proposals is the development of customer value.
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Development of Business Competitiveness of Jirasgames a.s.
Lelek, Jakub ; Mandík, Igor (referee) ; Zich, Robert (advisor)
The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits
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