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Marketing mix of 1. FK Příbram and proposals for its improvement
Molnár, Jakub ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing mix of 1. FK Příbram and proposals for its improvement Targets: A thorough analysis of the individual parts of the sports club's marketing mix and then a proposal of suitable measures or processes that would lead to greater satisfaction of fans as a result of improving the marketing mix. Methods: An interview is used to find out information about the marketing mix. There is a case study used to analyze current marketing mix. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed deficiencies in the area of marketing and Marketing mix of 1. FK Příbram. The greatest gaps can be seen in the branch of outdoor advertising, merchandising and tickets price list to match. Key words: marketing, marketing mix, 1. FK Příbram, sports marketing
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Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport
Jerie, Martin ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport Objectives: The aim of the study was to determine customer's satisfaction with services offered in the sport centre JEREMI sport. Based on the results to develop proposals for improving services and increase customer's satisfaction. Methods: The research used a qualitative and quantitative method of questioning. For quantitative methods were used polling, for qualitative were used observation and interview. Results: The results are shown in graphs, tables, and cross classification. Then forwarded to the management of the sport center to increase customer's satisfaction. Key words: Sport marketing, service, service marketing mix, quality, expectation
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Management of Sports Event AUTHOR Král Šumavy 2010 MTB
Matějka, Daniel ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
The objective of this bachelor thesis is to create a management project of sports event which could serve to organizers and set up recommendations for organizers of sports event AUTHOR král Šumavy MTB. The aim is to analyse the event by means of SWOT analysis and create suggestions to improve the whole organization of this sports event for further tournaments. In conclusion I reviewed whether or not the objectives were achieved and summarized the most important results of the performed methods.
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Comparison of e-sports and selected sports from the marketing perspective
Žežulka, Martin ; Halada, Jan (advisor) ; Vranka, Marek (referee)
The goal of this bachelor's thesis is to introduce the topic of electronic sports and the use of its marketing potential to the reader. It also focuses on its parallels with traditional sports and tries to show on examples of sponsoring, product placement, corporate social responsibilities, and pitfalls the differences and similarities of both fields. In the first part, the work deals with the phenomenology of sport, thanks to which it is possible to answer the question of whether esport can be considered a sport. Furthermore, the work deals with the history of esport in order to put the reader into the context of today's situation. The following chapters then explain the researched marketing tools and media on which we can watch sports and traditional sports. In the practical part, their specific implementations in both sectors are shown on specific examples.
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Marketing of FbŠ Bohemians and its influence on the popularization of floorball in the Czech republic
Dobisík, Jan ; Koudelková, Petra (advisor) ; Halada, Jan (referee)
This bachelor thesis deals with the topic of marketing floorball in the Czech Republic. Floorball is still a semi-professional sport in the Czech Republic, so the thesis mainly focuses on activities that help the popularization of floorball in the country. The clubs and organizations in the country are aware of the rapid growth and untapped potential of the sport. Hence, they use several tools to not only popularize themselves, but also to bring floorball closer to the professional realm. One of these tools is marketing. Marketing is widely used by the research subjects of this thesis, the Český florbal organization and FbŠ Bohemians, a club author of this thesis is a member of. The thesis consists of an introduction of the basic concepts of marketing and sports marketing, an analysis and evaluation of the activities of the aforementioned subjects, and a quantitative research. The research uses a questionnaire survey to gather the views of FbŠ Bohemians fans on marketing activities and the overall communication of the club. In the conclusion, author evaluates not only the analysed activities, but also the very idea of conducting such research in the floorball environment and its limits. In addition to mapping the marketing efforts of the aforementioned to develop and popularize floorball, this...
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Marketing mix for sport studio
Vrbický, Ondřej ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing mix of sports studio Objectives: The aim of this thesis is to analyse the current marketing mix of the GoMango sports studio. The data gathered from the analysis are used to suggest posible adjustements of the present marketing mix to atract more customers. Methods: In this thesis the evaluation of the present marketing mix was conducted through the marketing research. Both quantitative and qualitative methods were used. For the quantitative part semi-structured questionnaire was used. For the qualitative part informal interview was conducted with the manager of GoMango studio. In order to identify potencial strengths and weaknesses, opportunities and threats SWOT analysis was carried out. Results: The evaluation of the marketing mix of the GoMango studio was very positive. The outcome of the reseach indicated that only a couple of changes in certain areas are needed. Changes of the following elements of the marketing mix were proposed: product, promotion, process and presentation. As for the part of product the studio was suggested to increase frequency of highly attended group fitness classes and to decreace frequency of the less attended ones. As for the promotion part the studio was recommended to adjust content and design of websites and facebook profile. In terms of process...
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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Marketingová komunikace ve vybraném sportovním klubu
Měchura, Lukáš
This bachelor thesis solves marketing communication of football club FC Zbrojovka Brno, a.s. The aim is evaluate its current situation and propose steps to improve whole marketing communication The proposal part is consisted of collecting secondary data as well as primary data using a questionnaire survey. In the end are formulated concrete steps, which should lead to improvement of marketing communication and at the same time attendance of club sports events
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