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Presentation of non-profit organization in the media
Kostohlodova, Hanna ; Varvažovská, Pavla (advisor) ; Daniel, Daniel (referee)
The thesis is focused on the introduction of the terms of non-profit sector and the media. The goal of the thesis is to show how selected non-profit organizations present themselves in the media. Among other the goal is as well to discover the public awareness of the non-profit sector activities on the soil of the Czech Republic.
The first part of the thesis includes the explanations of the terms non-profit organization and media, and their mutual association. The overall description of the environment is performed by analyzing of selected non-profit organizations and selected media.
The practical part of the thesis is devoted to the information research in order to find out to what extent the public is aware of the non-profit sector. In this part the goal is as well to show how organizations present themselves in the media.
Based on the found out information distinctive steps are suggested for the improvement of presentation of non-profit organizations in order to reach higher public awareness of their activities.
Based on the analysis of collected data, suggested steps to improve presentation of non-profit organizations in the media have been included in the final part.
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Analysis and proposal of communication for Czech marketing association
Coňková, Zuzana ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which is a non-profit institution focused on a development and a quality raising of a marketing field in the Czech republic. The goal of the Master´s Thesis is to analyse the marketing communication of the Czech marketing association and propose potential communication changes. The Master´s Thesis is divided into three chapters. The first chapter constitutes a theoretical basis. The second chapter is an analysis part which is composed of a communication analysis, a situation analysis, a competition analysis and a SWOT analysis of the Czech marketing association. The last chapter deals with an author´s research focused on a perception of the Czech marketing association by students of the University of Economics in Prague and deals with proposals of communication changes.
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Vývoj vnímání Google+
Gemrich, Jan ; Stříteský, Václav (advisor) ; Motyčka, Luděk (referee)
The goal of this thesis is to introduce readers with the current state of the market of social networks in the Czech Republic with major focus on evolution of user perception of market rookie -- Google+ -- and with focus on success evaluation of marketing activities led to support this service. All this evaluation is done thanks to a research. The master thesis is split into 3 units, which gradually describe current perception of social networks, their definition and also the situation on the Czech market. After deeper description of Google+, the research is described. This research is led in order to allow obtaining data that would allow for comparison of situation before and after execution of above mentioned marketing activities executed during summer of 2012. Final unit of this paper focuses on the research data analysis in order to extract the evolution of awareness and of usage of compared social network and of course to offer very detailed look on Google+ itself and to offer the evaluation of efficiency of the marketing activities.
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Spreading Problem of HIV/AIDS in Afghanistan
BAKHSHI, Mirwais
Human Immunodeficiency Virus (HIV) that causes AIDS, ?acquired immunodeficiency syndrome? is one of the world?s most serious health and development challenges. Afghanistan faces many challenges such as instability around the country, low literacy levels, high levels of opium production, and a lack of basic infrastructure. The first Human Immunodeficiency Virus (HIV) case was reported in Afghanistan in 1989. Studies on HIV transmission in Afghanistan characterize an epidemic which centers largely around three behaviors such as share dneedles and syringes, unprotected sex with sex workers, and unprotected sex between males. The main aim of my thesis was monitoring the problem of HIV/AIDS in Afghanistan, other accompany in gaims were to describe the current status of HIV/AIDS in Afghanistan, Mapping the knowledge of workers in hairdressers - barbers in center and the region of Kabul, mapping HIV/AIDS knowledge of local physicians in the center and in the region of Kabul.
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Marketing of financial services
Žarnaiová, Martina ; Křížek, Tomáš (advisor) ; Vacek, Vladislav (referee)
The objective of this master thesis is to analyze the contemporary situation on the Czech banking market in terms of investments into marketing communications. The efficiency of investments into marketing communications is analyzed in terms of awareness of banks surveyed, namely recognition, recall and Top Of Mind. This master thesis consists of three parts. The first part provides theoretical background and the base of the analysis. This part includes the objectives of communication on the banking market and the ways how to measure these objectives. The second part, the analytical part, is focused on the main objective and particular banks which are subjects of the analysis. In this part, hypotheses are defined. I will try to prove these hypotheses afterwards. In case of opposite results I will try to find out why my hypotheses were incorrect. The third part is focused on the conclusions of the analysis and to provide information for investment decisions in following periods.
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Analysis needs of services for children under three years of age in the region of České Budějovice
LÍSKOVCOVÁ, Ilona
The research was divided into two parts and mapped the current situation in the region of Czech Republic and Česke Budějovice in terms of care services for children under three years of age and respondents' oppinions related to these services, including relations with age, residence, education and reflection on starting work earlier than three years of a child. Statistical analysis was aimed at assessing dependency factors and the subsequent search of categories and where was a significant difference. It was a quantitative research. Object of inquiry was set 716 selected respondents, namely parents of children under the age of three from the Region of České Budějovice.
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Students of 1st and 2nd class of basic school - awareness of dog ethology.
PETŘÍKOVÁ, Šárka
ABSTRACT Nowadays, more and more often we hear about children who are attacked by dogs. The media constantly inform us about fighting breeds and their attacks on humans. Number of dogs in the household significantly increases and posibility of injury of the child by our four-legged partner is increasing too. This situation requires a solution. Media accused of assaulting an animal, unfortunately very often the culprit is not even a dog or child. Thesis on ?The awareness of pupils of first and second class ofthe first level of basic schools on the ethology of dogs ? is based on the author's practical experience with objective reality. The author herself, which is devoted to dogs more than 15 years, also tried to capture the degree of knowledge of school age children on the natural behavior of our four-legged domestic ?pets?. Through her own research, conducted by standardized questionnaires at selected basic schools in the South Bohemia region (in total 284 respondents) reveals the primary mistakes committed by these children in contact with their own or strange dog. The theoretical part is devoted to common cohabitation of children (or people) and dogs. Various chapters are focused on the historical evolution of domestic dog, the coexistence of humans and dogs, and communication sinals, which they use to interact among themselvest, but also on the impact of a dog on the psyche of the child. The research revealed significant gaps in knowledge regarding children's innate behavior of the dog. For this reason children can not adequately respond to a signal that is sent by a dog, so there can arise a hazardous situation between them. At the end of thesis the author proposes a practical solution that could serve as a basic for a new educational program aimed at preventiv injuries caused by dogs attack the children.
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The Awareness of Down Syndrome between the Professional and the Population Residing in the Vicinity of Equipment Integrated Social Services Center Ratměřice
VYHNALOVÁ, Lenka
This work is dedicated to children, adolescents and adults and people with Down syndrome. The theoretical part is divided into five chapters. They are aimed at the general characteristics of Down syndrome and health context, so affected individuals. There are also outlined Down syndrome from a development phase, specifications of behavior and a final chapter on services that are provided to people with this syndrome. The practical part includes the processing, evaluation and subsequent comparison of data collected through questionnaires that were distributed evenly among the direct care of social services of the Integrated Center Ratměřice (experts) and the inhabitants living around the facility (laity).
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Awareness children of dealing with dogs.
CHLOPČÍKOVÁ, Marie
Children´s awareness of dealing with dogs starts to gain importance nowadays. More often we meet the problems of injuries caused in children by our best animal fellows.This situation needs to be solved. Problem cannot be seen only in accused animal. In most cases neither dog nor child is the deliquent. The main cause of a conflict between, in other way, harmonious coexistence of both partners seems to be children´s ignorance of behaviour, body speech and complex responsible attitude towards dogs. However,they cannot learn these basic rules themselves. Theoretical part of the thesis devotes attention to general outline of child {--} dog relation. Separate chapters are focused not only on psychological and social development of both arbiters, but also on their mutual impact, behaviour, care, communication and cooperation. At the same time, the thesis outlines the problems of dog bite-related injuries in children of our or foreign latitude. Last but not least it underlines the need of prevention and measures which could reduce or generally eliminate the rise of dramatic situations between a dog and a child. The main aim of this work was to chart awareness (informedness) of middle school- aged children of treating, care, behaviour and communication with dogs. Further presumption is to find out the knowledge differences in children who have dogs and those who haven´t. The output of practical part of the thesis are the results of quantitative research. There was used a method of questioning {--} technique standard questionnaire for children within the range of 3.-5. class of basic school. Research specimen represents pupils´ knowledge of four basic schools, in total 200 respondents. From the point of regional representation there were children of South Bohemia and Olomouc regions. According to the research there is evident absence in knowledge of dogs´ body speech and consequently the safety of mutual contact that represent the main problem in arising of risk situation between a child and a dog company. Therefore it is important to devote them more attention in future.
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