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Business Plan for E-shop
Martof, Jan ; Šelešovský, Vít (referee) ; Chlebovský, Vít (advisor)
The focus of this bachelor thesis is design of business plan for realization of e-shop oriented on selling clothes of custom brand. Theoretical knowledge and general analysis are applied as a basis for practical part of thesis. Economic evaluation and actual realization of the e-shop represent the output of this work.
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The Proposal of E-commerce Strategy
Pechová, Erika ; Adamec, Jarmil (referee) ; Dvořák, Jiří (advisor)
This thesis deals with the creation of e-commerce companies annd prooposing solution to implement e-commrce. The theoretical part specifies the characteristics of electronic commerce, conditions and legal aspects of trading on the Internet. The practical part includes draft versions of e-commerce and its economic evaluation.
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Business Development Project
Hažmuka, Michal ; Ptáček, Roman (referee) ; Žižlavský, Ondřej (advisor)
The aim of this work is to focus on the development of the prosperous company that deals with the sale of paints and accessories. My intention is to create a business plan. The theoretical part describes how to do it. The actual situation of the company is assessed in the analytical part by using specific indicators. At the end I specify my own solutions.
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Model of e-commerce with customer support
Kašpar, Michael ; Ing.Jan Luhan (referee) ; Němcová, Zuzana (advisor)
The thesis deals with the theme of e-business with customers support. It proposes a philosophy of CRM and with this the associated problem of customers. CRM alias customer relationship management is examined here and with this also CRM systems, which are in most cases, very important for the actual operation of this philosophy. It will also analyze company marketing and make possible suggestions for improvement.
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Optimizing of electronic bussiness of firm GAME LAND s.r.o.
Smrž, Marek ; Ševčík, Jan (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis describes and evaluates electronic business of a medium size company which the sphere of business is information technology. Paper is divided into two parts and contains eleven pictures. First section describes the current state of electronic business regarding its content, functionality and graphic user interface. Second section contains improvement concepts for particular fields that will eventually help with general optimization of the e-business. Innovation concepts are strongly customer-oriented and they will improve the usability of web pages and contribute on gain enhancement.
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Company Communication Strategy
Taragel, Lukáš ; Pazdírková, Diana (referee) ; Schüller, David (advisor)
Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.
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Data Extraction from Product Descriptions
Sláma, Vojtěch ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
This work concentrates on the design and implementation of an automated support for data extraction from product descriptions. This system will be used for e-shop purposes. The work introduces present approaches to information extraction from HTML documents. It focuses chiefly at wrappers and methods for their induction. The visual approach to information extraction is also mentioned. System requirements and basic principles are described in the design part of the work. Next, a detailed description of a path tracing algorithm in document object model is explained. The last section of the work evaluates the results of experiments made with the implemented system.
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Modern Approach to E-shop
Paulas, Jiří ; Orság, Filip (referee) ; Řešetková, Dagmar (advisor)
This thesis describes the design model improving the conversion ratio in e-commerce minicams.cz and the implementation of its individual parts. This is done by using modern technologies and methods to maintain long-term funcionality, low-cost and efficiency of the result.
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