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The comparison of export policy in the Czech Republic and Finland
Kašná, Jana ; Müllerová, Františka (advisor) ; Sváta, Zdeněk (referee)
This Master thesis' aim is to compare the export policy in the Czech Republic and Finland. The foreign trade of the Czech Republic and Finland is analyzed in the first chapter with respect to the territorial and commodity structure. The second chapter deals with the export policy of the Czech Republic, its development, conceptual solution and institutional background. The third part describes the export policy in Finland. Both policies are compared in the fourth chapter based on their defined goals, priorities and tools that are being used. The final part of this chapter analyses the export promotion from the Czech and Finnish SME's point of view.
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Nation branding rozvojových zemí
Sendrea, Veronica ; Pavlík, Petr (advisor) ; De Castro, Tereza (referee)
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice of nation branding and development studies. The thesis is structured into three chapters. The first chapter offers an introduction into the theory and practice of nation branding and the critique attached to it. The second chapter then looks at how nation branding fits into the wider context of development studies, and the scale of its relevance for developing countries with a special focus on its application for export, FDI and tourism promotion and its significance in development co-operation. The last chapter is dedicated to case studies of application of nation branding in two developing countries: Uruguay and Thailand. The conclusion sums up the results.
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Strategy in commercial diplomacy: comparison of the approaches of China and India
Lauberová, Petra ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
The aim of this thesis is to examine and evaluate the approaches of China and India towards their commercial diplomacy. The performance of these countries is compared in 4 broad areas: their involvement in the World Trade Organization, their approach towards regional and bilateral trade agreements and the architecture of their export and investment promotion systems. The comparison takes into account also the institutional set up of their commercial diplomacy at the government level. In the concluding section, we determine, which system is more efficient and we try to provide explanation for the same.
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Strategic markets for Czech Republic: Russia, China, Ukraine and India
Mereminska, Kateryna ; Plchová, Božena (advisor) ; Müllerová, Františka (referee)
This thesis deals with the evaluation of Russia, Ukraine, India and China in terms of prospects of their markets for Czech exporters. Evaluation of these states is performed using PEST and SWOT analysis, characteristics of foreign trade of individual countries, with a focus on trade and economic relations with the Czech Republic (mainly on the analysis of the contractual base, import requirements and existing trade barriers, commodity trade structure and trends in exports and imports focusing on the development of Czech exports). The paper also outlines export opportunities for Czech exporters, perspective fields for export, formulates general recommendations for Czech exporters and financing of export activities. The aim of this work is the formulation of potential recommendations for Czech exporters for the analysis of the target market.
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Comparison of Export Support Systems in Austria and the Czech Republic
Zbranková, Lenka ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
This master's thesis deals with the comparison of export support systems in the Czech Republic and Austria. In the first chapter, the terms "export support" and "export credit agencies" are defined and instruments of export supporting policies as well as their positive and negative aspects are listed and EU regulation and policies in this field are briefly described. A short description of the Czech Republic and Austria follows. Special attention is paid to the following analysis of export strategies and export credit agencies in both economies. This descriptive theoretical part is complemented by a practical case study carried out in cooperation with TOSHULIN, a.s. -- a successful producer and exporter of machinery. Both systems of export support are evaluated from the point of view of the company's sales department. The thesis concludes with an evaluation of the topic, a comparison of the effectiveness of both export support systems, and the author's suggestions for potential innovation and improvement in this area.
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The system of export promotion in Germany
Zemlák, Radek ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The bachelor thesis is focused on the system of export promotion in Germany. The aim of this thesis is to describe and analyse the organizations which are involved in promotion of German exporters. Describe and analyse German exports, its evolution in time, the commodity and territorial structure. The first chapter focuses on the theoretical tools of export promotion. The second part of the thesis explains the development and structure of German exports. The third chapter focuses on institutions in Germany, which are involved in promoting exports. The final section contains the financing of exports.
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Comparison of the tools of export promotion in the Czech Republic and the Kingdom of Belgium with focus on the Walloon Region
Kapuciánová, Eva ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The aim of my thesis is to compare the systems of tools of export promotion and the overall pro-export policies in the Czech Republic and the Kingdom of Belgium, with focus on the Walloon Region. There are several points of comparison to be treated in the thesis -- the division of powers, the division of tasks of export promotion, the range of offered services, the level of involvement of private sector in the export promotion system and the system of state control over the tools of export promotion. In the end of my thesis there are several suggestions on what could both countries learn from each other in the area of export promotion.
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Conditions for the business of Czech exporters in the Indian market
Fišerová, Michaela ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The main aim of this thesis is a summary and evaluation of the current conditions for Czech exporters associated with trading in the Indian market. The first chapter deals with the general characteristics of India, especially with the demographic structure, the current state of the economy and foreign trade. The second chapter continues with illustration of the basic forms of export support in the Czech Republic and its activities in relation to the Indian market. Next is the third chapter, which focuses on the background of Czech-Indian relations and mutual trade. The last chapter is concerned with business conditions in the Indian market, ie. conditions of entry, investment climate, trade barriers and opportunities for Czech exporters. At the end there is also a SWAT analysis of Indian market in relation to the Czech export.
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Export promotion from the perspective of the selected company
BUČILOVÁ, Lenka
The main objective was to investigate the possibility of export promotion for Czech companies, namely Kovohutě Příbram nástupnická, a. s., Products Division. To evaluate the use of the possibilities of export promotion from the perspective of the selected company and propose measures to improve the opportunities.As a secondary objective was determined using the potential to promote exports in selected sectors and appreciation of the use of export promotion. The final output of this work was a recommendation for the company in promoting exports. Because the company does not have a good opinion on a range of support services exports, this recommendation has been prepared only for those services with which the company has a positive experience.
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Export strategy and support for exports
MALECKÁ, Martina
This thesis deals with the analysis team Chmelařství Žatec, hence its subsidiary of Bohemia Hop, as The theoretical part includes information on foreign trade, exports and aid institutions that deal with this issue. The thesis is further described the common agricultural policy and the Association of Private Farming in the Czech Republic and the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic. The practical part contains an analysis of the sector to which the exportation of hops from the Czech Republic and analysis Chmelařství Žatec team and its subsidiaries. In the following chapters the practical part are formed subgroup analysis (STEP, portfolio analysis, Porter 5-forces analysis of economic indicators, Ansoff matrix strategy, SWOT analysis). The work was also carried out a questionnaire survey and structured interviews. At the end of the thesis is the recommendation for Chmelařství team Žatec.
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