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Transnational corporations and foreign direct investment flows in the world ekonomy
Mikloš, Marek ; Jeníček, Vladimír (advisor)
The aim of this diploma work is to point out the importance, influence and activities of transnational corporations and to discuss the related trends in foreing direct investments (FDI) in the world economy. The basic questions which are to be discussed are the clarification of the term transnational corporation, how is it possible that these corportions became so successful, what is their role in the world economy and what are the trends in FDI flows in the past two decades.
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perspective of information retrieval on the internet
Janovský, Lukáš ; Sklenák, Vilém (advisor) ; Pinkas, Otakar (referee)
The aim of this work is to introduce to the problems of information search on the internet and at the same time outline the development of this branch to the future. The reader can find here the description of chosen techniques that are used for automatic indexing that is important for submission of documents. After I survey to the possibilities of advanced queries that can make the queries more definite and that impact the result of found publications. This work also deal with modern trends as perfection of position in the search engines. The reader can find here problems that can ensue by searching. In the last chapter there are described some of modern trends of information searching. In this work I use some of practical examples of whole searching and their results. With regard to dynamism of this branch it is possible that in the future will be results different.
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Perception of current trends in online advertising focusing on retargeting
Říhová, Terezie ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
Diploma thesis deals with complex view on the current online advertising form in the context of continuous technological development of contemporary society. Internet advertising and its range is viewed from a marketing perspective and in the context of media studies. Together with online advertising history, diploma thesis represents the development of the internet market and in this context it is pointed at reach of online advertising industry. Readers are acquainted with basic types of online advertisements, payment models and online advertising buying ways. Thesis in detail deals with modern trends such as programmatic buying of online advertising, behavioral targeting, retargeting, and many others that are examined from the perspective of advertisers, online content publishers and users whose privacy is from some perspective disrupted by these trends. To show the complexity of the issue, the thesis also contains deeper information about technology. At the end of the theoretical part, the thesis deals with intensively discussed topic of ad-blockers. To create a wider conclusion about the topic, there is also a part of the work that contains interpretation of survey focused on standard users and presentation on findings from structured questionnaire that has been designated to leading Czech...
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Alternative search engine for EGOTHOR system
Košalko, Martin ; Galamboš, Leo (referee) ; Kopecký, Michal (advisor)
Nowadays, it is necessary to process huge amount of information what is reflected by actual trends in informatics. The objective of the thesis is to give the theoretical analysis and implementation of processing and searching tool which allows the user to go through a huge number of unstructured document collections. Such system is called the information retrieval system. This work is an alternative to already existed system Egothor, which is the implementation of boolean model. Because of the possibility of comparing the results from retrieval system models, the implemented system is established on a competitive vector model. In this work is also created one modular system which allows comparing and processing the results from any independent information retrieval systems to one integrated review. This system is called the optimal retrieval system. The precision and recall - the subjective qualitative parameters of system are growing up. The optimal retrieval system was tested in configuration with two underlying systems what practically approved it's advantages.
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Millenium development goals - development towards the goals in Ghana
Videnovová, Petra ; Adamcová, Lenka (advisor) ; Borgström Korba, Anna (referee)
Millenium development goals project is the key topic of the diploma paper. This project was started in 2000 and belongs to the responsibility od the UN. There are eight key development areas-goals set in the project. This goals should be met by 2015. The diploma paper is focused on the development of each of the goal in the West African country Ghana. There are two parts. First part focuses on the economic, cultural, historical and demografical description of the country. Second part is aimed at the Millenium project. The global trends are decribed at the beginning and the development towards the goals in Ghana is described in details in the following text.
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City logistics and problems of big agglomeration - New York City
Zaoralová, Lenka ; Pernica, Petr (advisor) ; Mervart, Michal (referee)
The main goal of the diploma thesis is to describe and evaluate the form of city logistics and transportation services in New York City and to define related basic problems. The theoratical part focuses on the general background of distribution processes, logistics technologies based on transport and city logistics in general. Then in the practical part there is commented the status and trends in personal, freight transport, distribution and storage of goods in New York region, the largest problems of transportation services in aglomeration and strategies of their solution. The conclusion contains the summary and recommendations.
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Integration of Children with Mental Disabilities in Nursery Schools
Hřebíková, Ivana ; Strnadová, Iva (advisor) ; Havlová, Jana (referee)
Jednu z nejpočetnějších skupin mezi občany se zdravotním postižením tvoří lidé s mentálním postižením. Na lidi s mentálním postižením se vztahují všechna lidská práva stejně jako na všechny ostatní lidské bytosti. Kulturní společnost se musí naučit žít a komunikovat i s odlišnými jedinci, s občany se zdravotním postižením.Tento trend se označuje pojmem integrace (Valenta, Múller, 2003). Integrace je postoj společnosti k občanům se zdravotním postižením, který je neodmítá, ale naopak se snaží vytvářet optimální podmínky pro jejich začlenění do společenského života. Powered by TCPDF (www.tcpdf.org)
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System of emloyee benefits in the company SLUŽBY MĚSTA JIHLAVY s.r.o.
Oberreiterová, Martina ; Šikýř, Martin (advisor) ; Hodková, Hana (referee)
The objective of this thesis is to assess the current status of employee benefits in practice, and the trends emerging in this area. The thesis first focuses on the characteristics of employee benefits in general, with a view to their growing importance, characteristics of the advantages and drawbacks of a fixed versus flexible system of benefit introduction, including tax impacts from the point of view of both the employer and employee. The thesis further analyzes the situation in the area of employee benefits in the Czech Republic. The practical part of the thesis assesses an employee benefit system introduced in a purely Czech company, SLUŽBY MĚSTA JIHLAVY s.r.o., and compares developments experienced in the last few years. The level of employee satisfaction with the benefits and other options being offered by the company was also examined. The evaluation of the outcome of the analysis includes proposals for resolution of the shortcomings found in the process.
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