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Regional disequelibrium and solution of this by INTERREG IIIA program
Štěrbová, Marta ; Vostrovská, Zdenka (advisor) ; Vebrová, Ludmila (referee)
The bachelor thesis focuses on problems of regional and structural policy. In theoretical part there are described the reasons of the creation of regional policy, substance, principles, tools and historical development. This thesis deals with international cooperation which is supported by the program called INTERREG IIIA, in Czech republic. Another part deals with comparison of programmmatic differencies on czech-polish borders during the 2004-2006 and the 2007-2013 period. Practical part analyzes results from all five borders (Saxony, Bavaria, Austria, Slovakia, Poland) during the 2004-2006 period. The target of this thesis is tio analyze the significance of regional policy in Czech republic by using INTERREG IIIA program.
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Franchising as a method of market entry
Cibulka, Lukáš ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In the first part of my paper I concentrate on analyzing franchising as form of entrepreneurship on a concrete example -- Restaurants Potrefená husa. In the second part, using methods analysis and comparation I examine the demandness of entry franchise concepts in the German and Czech markets. My criteria for the demandness of entry are concentration of franchise concept on the market, law regulations, supply of advisory services and the last criterium is the economical demandness of market entry. In the end of my paper I do the final comparation of the demandness of market entry of franchising concepts in Czech Republic and Germany.
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Evaluation of the current status of the preparedness of the Czech economy for the common currency
Rychna, Karel ; Taušer, Josef (advisor) ; Plchová, Božena (referee)
Paper evaluates current status of the preparedness of the Czech economy for the currency Euro. It includes both aspects of the process, i.e. formal preparation and the real convergency. In the field of formal preparation the functioning of EMU is described, based on which current formal status of the czech EMU membership is assesed. The Maastricht criteria are considered part of the formal process as well. On the other hand, a range of real indicators, which are chosen based on various OCA resources is evaluated, giving the full picture of the current situation.
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Ahold - the analysis of the company and it's effects on the market of the Czech republic
Táborský, Michal ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In my thesis, I focus on describing the Ahold company and it's effects on the market of the Czech republic. In the first part, I deal with the history and structure of the firm. I also evaluate the aspects of the market in the time of the firm entry. I examine the shopping atmosphere of Albert and Hypernova. I studied the reactions of it's typical customers by the questionnaire, that helped me along with the SWOT and financial analysis to find out the condition of the firm in the strongly competitive environment. In the end I assess the strenghts and weaknesses of the firm and from the opportunities and threats, I try to find an optimal solution for the firm in the future.
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