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Analysis of the Marketing Mix of Motoring Stadium
Křížová, Ilona ; Vávra, Oldřich (advisor) ; Fousek, Vlastimil (referee)
Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.
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The History of Physical Education and Sport in Telč
JANČO, Vojtěch
The history of physical education and sport in the town of Telč from the very beginning, when the P. E. Unit called Sokol was founded, up to the present, is described in my Batchelor Work. My work is divided into 3 parts. The first part of my work is circumscribed between 1890 - 1945 and depicts about P. E. Units called Sokol and Orel and also about Sport Club in Telč. The second part describes foundation and development of the sport clubs in Telč between 1945 - 1989. The third part of my Batchelor Work describes historical development of the sport clubs from 1989 up to the present and talks about the most important ones in the town of Telč.
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The History of Physical Education and Sport in Třešť
MAREŠ, Martin
This graduation thesis traces the history of physical education and sport in Třešť from its beggining, when Sokol was founded there, to the present, respectively by 2014. The thesis is divided into three historical periods, when first period is defined by years 1893 and 1945 and deals with Sokol gymnastic unity and Labour gymnastic unity. The second period 1945 1989 is focused on inception and development of major sports clubs and the third period, from 1990 2014 builds on previous period and deals with major sports club.
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Economic analysis of football club AC Sparta Praha fotbal, a.s.
Šperl, Václav ; Kotáb, Jiří (advisor) ; Komínek, Tomáš (referee)
Main goal of this bachelor thesis is to evaluate economic situation of AC Sparta Praha fotbal, a.s.. For the purpose of judging economic health of the club I have elaborated profile of the club, which is based on aplication of methods and instruments of financial analysis joined by revenues and costs analysis. Found data are based on account sheets. Results of this analysis are summarized in SWOT analysis, which is the base of proposed suggestions for this club in sports, economic a social field. Further in the bachelor thesis I examine demand for product of the club. Object of the examination is analysis of attendance of the last five years that are observed. Essence of the examination is dependence of spectator attendance on attractiveness of the competitor.
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Financial Reporting of Professional Sports Clubs (Wth a View to Main Elements of Intangible Assets)
Filinger, Jaroslav ; Janhuba, Miloslav (advisor) ; Müllerová, Libuše (referee) ; Čáslavová, Eva (referee)
The dissertation thesis concentrates on financial reporting of professional sports franchises. The thesis is divided into eight sections. In addition to introduction and conclusion the thesis includes the section focus on sports economics and five sections consider specific issues of professional sports clubs from accounting perspective. Section 1 accents an increasing importance of sport in society involving growing allocation of financial resources. Entry into stock is way to obtain an external capital. However this entry increases user's requirements on financial statements. Section 2 focus on economic background of professional sports franchises. Understanding of economic relations in sports branche provides correct interpretation of economic phenomenons and their recognition. Section 3 emphasizes importance of intangible rights in sports branche and presents approaches of intangible asset accounting included in IFRS and US GAAP. Section 4 be engaged in most important issue in sports branche -- economic relations between players and sports franchises established in the player contracts. This section concern about initial recognition of player contracts depending on type of acquisition and accounting of longterm liabilities included in the player contracts. Section 5 shows economic implications of league franchise (especially teritorial exclusivity) which are crucial for fulfiling the recognition criteria to be classified as an (intangible) asset. Key problem of subsequent recognition of league franchise is determining the useful life of an intangible asset. Section 6 present the main sources of revenues for sports franchises (operating segments) and their influence on the structure of financial statements. This section concentres mostly on recognition of revenues from sale of broadcasting rights guaranteed in longterm contracts. Section 7 focus on some economic and accounting aspects of operating a sports facility (especially subvencion and longterm lease of sports facilities). Section 8 summarise the main ideas included in this dissertation thesis.
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Economic analysis of football club SK Dynamo České Budějovice a.s.
Češka, Pavel ; Kotáb, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The economic situation of football club SK Dynamo České Budějovice a.s. is the main objective of this Bachelor Thesis. To be more accurate, it particularly is the application of methods and tools of financial analysis together with analysis of revenue and costs of the football club. When implementing previous methods and tools of economic analysis, we will be able to assess the economic health of the club. This analysis is primarily focused on horizontal and vertical analysis of assets and liabilities. It also focuses on ratio indicators. Following section of the Thesis deals with demand for the product of the football club. Basically speaking, it is primarily an analysis of attendance at the club in a five-year period begging with year 2005. The main concern than is, if the particular day of the match or success of the team influences the attendance of match.
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Information Systems for Sports Clubs
Tripes, Stanislav ; Přibil, Jiří (advisor) ; Král, Pavel (referee)
The goal of this work is to acquaint with the current situation of information system for sportclubs. To get a comprehensive overview of their species, the suitability of some of them just for these organizations. Specific target group is university sports clubs. This work shows for their needs with regard to the size of the club and its activities, obtained through the survey. The practical part is presented in detail, information system made-to-measure USK FM Jindrichuv Hradec and is compared with offerings of software companies in its development.
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The History of Physical Education and Sport in Nové Hrady \\
BALÍK, Tomáš
History of physical training and sport in Nové Hrady, which is a rather small border town, is quite long. This paper is concerned with the society of Nové Hrady from World War I, through different historical events up to present time. This paper deals with all important periods of development in several years after the revolution. The main emphasis is on sport organization Sokol during the first republic period (1918-1938), Tělovýchovná jednota and many other sports clubs, their activities and their founders. Main resources for my work I found in the archive in České Budějovice, but I spoke to witnesses and used their memoirs as well. I also used information from sports clubs chronicles. In summary, the town of Nové Hrady doesn´t have to be ashamed of anything in sporting activities because a few outstanding sportsmen have always lived and are still living there.
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Economy of midsized sport club
Rajniš, Jakub ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
The thesis concentrates on economy of midsized sport club. It presents the theoretical basis for understanding the economy of sport clubs. The practical part analyzes the economic situation of the Prague football club FSC Libuš. It focuses on the organizational structure, revenues and costs of the club and evaluate the operation of sports facilities. Part of the work also deals with the expenditures of households for sports activities.
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