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Tourism development strategy - case study Velké Bílovice
Vopatová, Tereza ; Damborský, Milan (advisor) ; Kouřilová, Jana (referee)
Bachelor's thesis establishes a strategy for tourism development of the village of Velké Bílovice. Create startegie tourism development was the objective of this thesis. Jihomoravská village Velké Bílovice has great potential in vineculture, culture and traditions. These areas are given in the strategy of tourism development emphasis to community well in the competition with others in the field of tourism. Strategy of development is build on the theoretical background of the first part. Content development strategy is a description of the village, a SWOT analysis of tourism, vision, goals and catalog of projects. All parts are connected and form a coherent strategy for tourism development of the village Velké Bílovice.
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ANALÝZA VÝVOJE PĚSTOVÁNÍ VINNÉ RÉVY A VÝROBY VÍNA OD ROKU 1945 DO SOUČASNOSTI
Osičková, Monika ; Zeman, Karel (advisor) ; Petrášek, František (referee)
The agriculture in Czech republic belongs to traditional parts of a national economy and this topic is very discussed recently especially after the admission Czech republic to European Union. Czech farmers and wine producers do not have the same conditions as wine producers in the original countries of European Union. The winery has a big value for czech agriculture especially in the production areas. There is a characteristic of basic notions, definitions and surveyed variables in the theory part. Furthermore there is a description of importance of vinery to national economy and to the production areas. In the analytical part there will be the estimation of a production of wine, changes of productive surface and vine varieties. The intenstion of this thesis is to create the compact analytic material about the wine production from 1945 to present days.
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Consumer Behaviour in the Commodity Wine
KRÝZOVÁ, Markéta
Main aim of my work was to judge current situation and analyze it in the field of purchase and consuming bahviour in wine commodity. Main object was to compare purchase and consuming behaviour of a individual and than to make a recommendation how to make this situation better.
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Analysis of the development of consumer behavior in the field of beverages
Smažíková, Kateřina ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
In the first chapter the importance and types of beverages are described. The second chapter provides information on the development of consumer behavior in the field of beverages in the Czech Republic, it compares the consumption of beverages in the Czech Republic with the European Union and there is the analysis of production and supply of beverages on the Czech market. The third chapter deals the viniculture in the Czech Republic and it contains a description about the Czech wine market. The last chapter is focused on wine marketing in the Czech Republic and it contains survey showing opinions and attitudes of small Moravian vine-grower.
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The share of winegrowing in the development of Znojmo district
Matušů, Magdalena ; Kadeřábková, Jaroslava (advisor) ; Hájek, Ladislav (referee)
This thesis describe the current situation of winegrowing in the territory of Znojmo, while also describe the evolution and assess the significance of the influence on the development of winemaking district - Znojmo, factors contributing to the regional development of winegrowing, forms of support for this sector, description of the problems in the winegrowing and what are the possibilities for further development of the region in connection with winegrowing. The theoretical part contains only shortly the basic theory of regional development, the thesis continues with a brief description Znojmo district, geographical and economic-social conditions of the territory, then briefly the evolution of winegrowing in the Czech Republic and in detail the evolution of winegrowing in the district of Znojmo. Furthermore author focused on legal aspects of winegrowing in the Czech Republic and the specific conditions of aid after the entry into the EU. Analytical part is focused on the questionnaire survey among inhabitants in the district of Znojmo and the elaboration of SWOT analysis. On the basis of it is then determined the rate of significance for the winegrowing district Znojmo and determined influential factors of development and indicated further opportunities for the development of the region in connection with winegrowing.
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Vinařství v Evropské unii
Bartošová, Martina ; Musil, Martin (advisor) ; Maňák, František (referee)
Diplomová práce zjišťuje dopady připravované reformy společné organizace trhu s vínem v Evropské unii na Českou republiku. Zkoumá jaké dopady bude mít reforma na spotřebitele a výrobce a jakým směrem bude orientován trh s vínem v Evropské unii a v České republice. V diplomové práci je popsána současná situace vinařství v Evropské unii a v České republice. Podrobněji je popsána navrhovaná reforma společné organizace trhu s vínem a postavení České republiky a jiných států Evropské unie k navrhované reformě.
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