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Měření postojů
Macháčková, Hana ; Hebák, Petr (advisor) ; Táborský, Petr (referee)
Diplomová práce se zabývá tématem měření postojů. Jejím cílem je ukázat možné přístupy ke zkoumání postojů používané v sociálních vědách a marketingovém výzkumu a zasadit je do širších metodologických souvislostí, důraz je přitom kladen na popis jednorozměrných škálovacích metod. Práce je členěna do čtyř částí. První část se zabývá obecným konceptem postojů. Druhá část se věnuje obecným metodologickým problémům měření, a otázkám kvality měření především v sociálních vědách, tématu validity a reliability měření. Dále jsou tu popsány základní možné přístupy ke zkoumání postojů. Třetí a čtvrtá část se zabývá jednotlivými škálovacími technikami.
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Removal of pharmaceutical products from water in wastewater treatment plants
Hamanová, Sabina ; Fuksa, Josef (advisor) ; Cajthaml, Tomáš (referee)
This thesis deals with removal of pharmaceuticals and personal care products by constructed wetlands (CWs) and compares its efficiency with removal efficiency of mechanical-biological conventional wastewater treatment plants (WWTP). In the first part the structure of WWTP is described, followed by the structure of CW. Special attention is also paid to the types of CWs, basic principles of function, physical-chemical parameters and vegetation. Below in literature review based on recent works is introduced characterization of selected pharmaceuticals with possible risks. The final section is focused on comparison of case studies from different countries in the world, oriented to the removal of organic polutants, especially PPCPs, from wastewater using various mechanisms including the use of constructed wetlands. Key words: PPCPs, constructed wetland, wastewater treatment plant, wastewater
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The Development of Local Government in the Municipality of Žíšov
Koubová, Markéta ; Bubeníček, Václav (advisor) ; Michaela, Michaela (referee)
This master thesis deals with the development issues of local authorities in Žíšov (South Bohemian region). The thesis is divided into 2 part - theoretical and practical. The theoretical part describes the characterization of municipal administrative bodies, municipal electoral process and local partisanship. This part also deals with the characterization of typology of local partisanship systems according to Petra Jüptner and Václav Bubeníček, citizen participation of political life and splitting within communities. The practical part of this thesis describes the basic demographic characterization of Žíšov and its history at first.
Another researched part describes the problems of socioeconomic indicators of the village (Žíšov). The key part is the analysis of election period during 1994 - 2014 with detailed look into each year. The conclusion of this thesis is the nature of local politics.
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The company in a competitive environment
Dvořáková, Lenka ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
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Economic assessment of the financing possibilities of the company cars for the selected company
Dvořáková, Nicolette ; Svatoš, Miroslav (advisor) ; Jaroslav, Jaroslav (referee)
This thesis covers the topic of loan and lease financing. Its basis is the economic assessment of the selected financing options. The attention is first paid to the principle of leasing and credit, the historical development of both forms of financing and the current situation in the leasing market in the Czech Republic. In the Theoretical solutions part of the thesis the pros and cons of leasing and credit financing are being discussed. This section is concluded with a chapter about Czech Leasing and Financial Association.
The analytical part of the thesis evaluates the selected financing trends. It introduces Robert Bosch odbytova s.r.o. company, which is characterized as a lessee of the leased asset or as a company interested in a loan. Furthermore, this part refers to Skoda Auto a.s. and Hyundai Motor Czech s.r.o., companies which supplied configuration for Skoda Octavia and Hyundai i30. The aim is to compare leasing and credit as funding sources. The conclusion summarizes and evaluates the obtained results and gives recommendations for the effective financing for the company Robert Bosch odbytova s.r.o.
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Strategy of company marketing management
Scherzlová, Zuzana ; Kala, Václav (advisor) ; Pavla, Pavla (referee)
The presented thesis analyses the strategic marketing management of a selected company and on the basis of a situational analysis suggests appropriate marketing strategy. The company Sportcentrum Statek in Buštěhrad was chosen for these purposes. The company is focused on sports activities suitable for people of all ages, particularly on the game of badminton which brings the company the highest revenues.
In the first theoretical part, the basic concepts related to the topic are explained. Attention is paid especially to the marketing plan, marketing situational analysis, and marketing mix.
In the practical part is a characterization of the chosen company first. Followed by the situational analysis divided into the external and internal environment of the company on the basis of which are identified opportunities and threats for the company and its strengths and weaknesses. All this is summarized in the SWOT matrix at the end. The next part deals with internal and external stakeholders.
The findings are summarized in conclusion, and on their basis are submitted measures and recommendations, which ought to lead the company to increase its market share.
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Popis textur pomocí wavelet v systému Nephele
Beneš, Miroslav ; Zitová, Barbara
In our paper we introduce solution for processing information about artwork specimens used in the course of art restoration – Nephele. The archiving part of the Nephele enables creating database entries for painting materials research database, their storage, and creating text-based queries. In addition to these traditional database functions, advanced report retrieval is supported; based on the similarity of image data, comparing either the ultraviolet and visual spectra images, and the electron microscopy images. The wavelet decomposition of the latter images provides basis for material characterization using features computed from the decomposed data.
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Strategy planning of IQFF Mezipatra
Mladá, Michaela ; Hanzlík, Jan (advisor) ; Blinka, Roman (referee)
The thesis aims to identify strengths and threats of the International Queer Film Festival Mezipatra using methods of strategic analysis and qualitative research and then propose a course of action in future years. The theoretical part focuses on the description of the structure of the festival, the specifics of non-profit organizations and also characterizes the selected strategic analysis procedures. In the practical part I analyze the festival through the steps of strategic analysis and also use informal talks with members of the organizing staff and my own experience with executive positions at the festival and outline the current status of activities and further direction for the festival.
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