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Analysis 5Ps of the marketing mix on the Paul Company from the employees´ perspective
Vojta, Jan ; Říha, David (advisor) ; Karlíček, Miroslav (referee)
This bachelor thesis' goal is to describe the marketing mix as a practical marketing technique; it also attempts to apply 5Ps of the marketing mix on the Paul Company. Tone of the research is positivists and thus a quantitative marketing research is carried out via the single dissemination questionnaire survey. In practical part, of the thesis the marketing mix analysis, of PAUL Company from the employees' perspective, is introduced. Such an accession enables throughout scientific approach leading to the explanation of all the steps and tools necessary for the corporate success; raising the demand for its Product, Price, Place, Promotion and People. In the second half of the practical part, the questionnaires presented to Paul employees are examined and interpreted. This all aims finding out how professionals perceive and identify themselves with the firm's business policy and marketing mix. The final part of the work summarizes the key factors of the mix, and suggests areas for the further academic and practical improvements. The justification of this paper is 2 fold: 1] critical literature evaluation, 2] practical suggestions for the marketing professionals.
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Volunteering and voluntary sector at local level - Třebíč
NESIBOVÁ, Nikola
The Bachelor thesis is focused on the elections and its results, and the overall situation in the community has its fundamental influence on it, in this case in Třebíč. Age, occupation, gender and economic situation of the citizens electors even the representatives the elected representatives of the citizens - are reflected in the results. In the bachelor thesis I try to explain the political situation in the municipality in the aspect of creation and functioning of various political subjects and I try to assess the current political situation with regard to the management of the city and its long-term electoral programme. The interview with one of the representatives will help me to prove it as well as the questionnaire focused on the political programme or the financing of election campaign. The aim of this thesis is to explain the process of the formation of the local authority in the selected community. Especially, the characteristic of specific social-economic factors influencing local political process, the identification of local political participants, the relations they have each other, the revealing of the methods of creating the lists of candidates, as well as the approaching of the mechanism of postelection negotiations or forming of the local government. The thesis will be a case study in its character and will utilize the main theoretical concepts relating to the party systems, electoral process and the formation of electoral and executive coalitions at the local political level.
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Current relationship of public to repatriated population of European lynx (Lynx lynx) in the Bohemian Forest.
ROCHOVÁ, Markéta
In the territory of the Czech Republic, Eurasian lynx was exterminated in the beginning of the 19th century. Thanks to the reintroduction programs it has been living here again since 1980s. The maximum of its population was at its peak in 1996; however, since then it has been falling, especially due to illegal hunting. There are about 70 lynxes in Šumava, which is our greatest group. Questionnaires were made for schools in order to evaluate different attitudes to protection of nature in different types of schools, questionnaires for public and gamekeepers were aimed at attitudes to lynxes. The aim of the research was to give recommendation to improve objective and correct foreknowledge of the inhabitants about lynxes in the surroundings aimed at youths and preschool-age children. 432 children and students, 26 gamekeepers and 130 inhabitants of Sušice and its surrounding were approached. Very good knowledge about lynxes was found out in the group of pupils and students; on the other side, gamekeepers have mostly negative relationship with these animals. The relationship between public and lynxes is mostly positive.
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Respondent (high school student) and nature education at primary schoool
ŘEHÁČKOVÁ, Ludmila
This thesis presents students relationship to the nature education at primary school or at lower secondary school level and shows the primary school role in life of students. Further there are investigated reasons for the popularity of natural history, respondent's relationship to teachers and to different types of teaching activities. A part of this thesis was to create a questionnaire which was assigned to high school students in the city of České Budějovice. The questionnaire result assessment was performed in combination of graphical and table forms with the additional text comment providing a clearer reading comprehension.
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Present information level of parents concerning the vaccination possibilities
ZEMAN, Jaroslav
Questions arise nowadays, whether vaccination is needless or whether there are other forms of prevention that could replace mandatory vaccination. At the same time, people undergo vaccination out of obligation and do not seek further information. On the other hand, public awareness on vaccination is rising thanks to well-known vaccination against {\dots} or {\dots} This bachelor thesis on general awareness of vaccination describes present situation in České Budějovice and Litvinovice with emphasis on mothers aged 20 to 50. Quantitative analysis served as the research method with questionnaires used as the data-collection technique. Questionnaires were placed in offices of practitioners, local Hygiene station, local municipalities and in kindergartens. The objective was to ascertain the level of awareness of vaccination in the country and in a city, namely in Litvínovice and in České Budějovice, respectively. Differences between the country and a city as well as effect of education were studied, too. My research confirmed the hypothesis of people in the country refuse to get a vaccination less frequently and do not seek to make vaccination optional, whereas people who live in cities disapprove of vaccination more often and stand out for abolition of mandatory vaccination more often. Furthermore, mothers with higher education tend to seek alternatives to vaccination as for prevention. This thesis proved that mothers are often poorly informed or their knowledge on this topic is incomplete. Parents are not aware of possibilities of financing vaccination by public health insurance. I would recommend more information brochures and more detailed coverage of this topic in media. This thesis will be directly used by medical personnel in terms of creating an information leaflet, which would answer questions raised by my research, and by public health insurance companies, who will be made improve their information and education policy on vaccination refunds .
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Measurement of guest satisfaction with services that hotel provides
Novotná, Markéta ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
In this bachelor's thesis I concentrate on a survey of customer satisfaction with services that hotel provides. Every accommodation facility wants to be successful so it means it has to offer services on high level. It's important to do the surveys regularly. The research was done through questionnaires, which were made and distributed to customers of the Hotel Mövenpick. The thesis I divided to two parts, theoretical and practical. In the theoretical part I deal with tourism, hotel industry, marketing of services, market segmentation and customer satisfaction. In the practical part I describe the Hotel Mövenpick, it's history, , accommodation, services which the hotel provides.On the basis of acquired informations from the questionnaires survey I suggest recommendations which would lead to the removal weaknesses.
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Motivation and stimulation of workers
ŠPERLOVÁ, Romana
In the theoretical part of my diploma work I determined the terms motivation, stimulation, reward of workers and work satisfaction. I occupied by theory of motivation too. Each of these terms is an important element of motivation. In the practical part of my diploma work I explore motivational factors and work satisfaction in Czech Post by the questionnaires.
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Analysis of an environmental conflict - opinions of main groups of the inhabitants in the pond water area on the subject of the presence of cormorants (fishermen and holidaymakers) and media analysis
ŠÍPOVÁ, Martina
The thesis was chosen on the basis of the continuation of the bachelor´s work. This thesis is focused on the literature search of problems of the conflicts between the protection of cormorants and the interest of fishery, further on the media analysis in the Czech Republic and finally on the processing of opinions of various groups of respondents (holidaymakers in the area called ´Třeboňsko´ and Czech fishermen). The opinions of questioned people were obtained from controlled interviews written down and processed in the questionnaires. The available information shows that a number of the protected cormorants is increasing not only in the Czech Republic but all over the world. The increase of the number of cormorant population causes problems especially to fishery, because cormorants cause the damage by catching fish stock. These conflicts in the problem area are mostly promoted in the media. In the problem area there are important opinions of the key groups of inhabitants. Groups of questioned people demonstrated their knowledge: holidaymakers in the area called ´Třeboňsko´ have basic knowledge in cormorants and problems caused by cormorants. On the contrary, fishermen are well-informed about the problem. The fishermen are more interested in the problem. Media are very important for solving conflicts and forming opinions of various groups of people. Media analysis showed that most spokesmen, who initiated writing newspaper articles were just fishermen. Therefore the articles on the cormorants are negative and without opinions on the spokesmen as member of general public or academics. Results of the sociological analysis have feed back on the results of the media analysis. It was found out that in the Czech Republic there had not been drawn up any management of fish protection againts cormorants. That is why I prefer to suggest the management in the near future. I recommend to follow the existing foreign management, forexample, in Great Britain. Further, I propose to change the Czech legislation for lower payment of the compensation for the damage caused by cormorants.
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