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The issue of marketing communications of body image focused on fitness
Součková, Eliška ; Skokanová, Dagmar (advisor) ; Pešek, Ondřej (referee)
The bachelor's thesis deals with the issue of body image, the development of beauty of the human body through the historical and the national aspects and describes female and male points of view. The mystery of the beautiful human body is closely linked with the cosmetic, sports and lifestyle industry in general that is all around us. The individual companies are struggling for customers by the formation of an ideal marketing communication, in the bachelor's thesis attention is focused on defining marketing communication, and its forms or tools generating a communication mix. The theoretical part concentrates on the world of fitness and human access to it, based on a survey questionnaire. Marketing forms and tools are revealed and described on a selected company, the world-known fitness centre, World Class, that has operated in the Czech Republic for eight years. The revelations and the descriptions of the communication mix are summarized by the SWOT analyses, and the suggestions and the proposals for the future of the World Class company.
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Franchising as a form of entering a foreign market
Vágnerová, Jitka ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
This bachelor thesis deals with franchising as a form of entering a foreign market. The thesis is divided into theoretical and practical parts. The first part is focused on the history of franchising, advantages and disadvantages connected with this kind of enterprise, franchise treaty and the development of franchising in the Czech Republic. The practical part describes two fitness franchise chains, the companies Expreska and Contours.
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Use of image analysis in the monitoring of critically endangered species Spiranthes spiralis
IPSER, Zdeněk
A population of an endangered orchid species Spiranthes spiralis was discovered in 1980 in the National natural monument Pastviště u Fínů in village Albrechtice, near Sušice. Since 1985 the number of flowering individuals of this population has been regularly monitored. Since autumn 1998 all the specimen found there have been marked and biometrically measured. Since the beginning of monitoring, big fluctuations in the number of flowering specimens or in survival of the individual plant rosettes have been observed among the years. The aim of this thesis was to design the so called index of shading and to verify the possibility of its use to explain some phenomena of plant population dynamics. The index was designed with image analysis and biometric data. The hypothesis has been tested, that the basic variable determining the plant{\crq}s fitness (survival, flowering, vegetative propagation etc.) is the rate of shading by neighboring vegetation (expressed with the index of shading). It has been found that the effect of shading on flowering is not significant or hidden by other factors (such as the course of the weather in the season etc.). The size of the leaf area affects the probability of flowering, number of blooms and height of the inflorescence stem. My thesis also focused on costs of flowering, survival probability (since 1998) and flowering dynamics (since 1986).
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The influence of kinetic activity on correct body posture
MÍKOVÁ, Jiřina
Purpose of my graduation thesis is to find out the influence of a targeted physical activity upon formation of a correct posture habit by pupils of sekunda and tercie at a multiannual high school Česko-anglické gymnázium in České Budějovice. There were 34 probands participating in the research and devided into two groups, experimental and checking, where as both groups counted 17 probands. Both groups were put under an entering test that analysed posture according to Jaroš and Lomíček, shuttle run 4 x 10 metres, which specially tests fitness, and tests for shortened and weakened muscles. Classes of health PE with the experimental group took place under my leading in the following six weeks. The checking group continued with ordinary PE according to the school curriculum under leading of it{\crq}s school teacher. After aforesaid six weeks took place a check out measurement idetical with the entering test. In the entering test 88% of pupils in experimental group had correct posture and 12% had poor posture while 94% pupils of the checking group had correct posture and 6% had poor posture. After six weeks of exercising with the experimental group had 94% of pupils in the check out test correct posture and 6% had excellent posture. 88% of the checking group had in the check out test correct posture and 12% had poor posture. The outcomes displayed that it is possible to improve a posture habit under an influence of a targeted physical activity.
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Possibilities of application fitness in physioteraphy in patients with spinal lesion
ŠEVECOVÁ, Zuzana
The number of persons who suffered spinal cord injuries, as well of physical therapists who are interested in exercising in a fitness centre and in other fitness activities. This fact results in integration of these activities into physical therapy programmes and therapeutic stays intended for persons with spinal cord lesion. Incorporation of fitness activities into physical therapy programmes is common particulary in the USA. The aim of this thesis was to study the influence and contribution of fitness activities for muscle disbalances in the area of the torso and for the posture with patients suffering from spinal cord lesion and futher to identify the possibilities of incorporating fitness activities into physical therapy programmes for wheelchair bound persons. With respect to the aim of thesis defined in this manner, I have summarized the fact on spinal cord lesions in relation to torso muscle disbalances with spinal cord lesion in the theoretical part of the theses. Subsequently, I have tried to collest the existing facts on fitness, including the definition of fitness, the importance of physical activities and muscle strengthening for wheelchair bound persons. I have also focused on basic principles, terms and exercises and I have analysed its incorporation into the exercise programmes for wheelchair bound persons. In the practical part of the thesis, I have used the qualitative casuistic-based research method. The research was carried out in the Rehafit Physical Therapy Centre in Prague. Two test persons were selected: a man and a woman with diagnosed spinal cord lesion. The woman has been diagnosed with Th11-12 paraplegia, the man has been diagnosed with C4-5 tetraplegia. Both patients with spinal cord lesion are of similar age and suffered the spinal cord injury approximately at the same time. With the observed patients, there has been an influence of muscle disbalance detected in the area of torso, inprovement of posture and stability of seated positions, increase of muscle power, as well as improvement of overall physical conditions. The results of the research show that incorporation of fitness activities into physical therapy programmes in the period following the period of termination of the intensive physical tehrapy has a undeniable imporatnce for patients with spinal cord lesion, particularly for affecting the posture and muscle disbalnces.
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Business establishment in leisure activities field
Vrábel, Peter ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
It is a business plan to establish and conduct a business in leisure activities field. The enterprise is represented by a sports centre Body Madness specialized on fitness and bodybuilding. For wide clientele at disposal there is a squash court and an aerobic hall serving for doing other sport activities. The ambition of partners is to achieve and maintain customers' contentment.
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Analysis of marketing communication of fitness center
Bravená, Martina ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deal with marketing communication of World Class Health Academy fitness center in Prague, which belongs to the company World Class International, s.r.o., one of the largest supplier of fitness and wellness services in Central and East Europe. The objectives of the thesis is marketing communication analysis of the fitness center focusing on communication mix and making tips for higher effectiveness in using particular tools of the mix and improve total awareness of the brand.
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Human Resources Management In Small Company (Fitness Centre)
Klicperová, Lucie ; Šikýř, Martin (advisor) ; Caithaml, Martin (referee)
The aim of this thesis is the total analysis of human resources management and its particular human resources processes in a small company (fitness centre). There are described and analysed established processes of human resources management in the thesis. The theory based on modern literature of human resources management is compared with established practices in the small company. On the base of the comparison of the theory and practices there are identified and explained good examples and mistakes of the human resources management in the company. There are suggestions and recommendations that should be taken into account in order to improve the human resources management in the company.
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Financial aspects in the area administration fitness services in Czech republic
Horal, Filip ; Král, Pavel (advisor)
Tato bakalářská práce hodnotí finanční aspekty instruktorů poskytujících fitness služby v České republice. Teoretická část zkoumá způsoby a požadavky vzdělávání instruktorů v jednotlivých analyzovaných odvětvích. V analytické části se zabývá hodnocením finanční efektivity porovnáváním nákladové a výnosové stránky a celkovou efektivitu fitness instruktorů hodnotí podle vybraných finančních ukazatelů.
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