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Jiří Veltruský's Structuralist Approach to Theatre
OTRADOVCOVÁ, Lucie
The present BC thesis focuses on aesthetic theory of Jiří Veltruský. The work will attempt to show how Veltruský develops the ideas of the Czech structuralist school, introduces the key concepts that Veltruský uses and demonstrates how these concepts are used to describe the basic features of the theatrical art. Focus will be mainly on Veltruský's description of relationship between basic elements of the theater and the role of the text.
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Visual Perception in the Work of René Magritte
VANDERKOVÁ, Andrea
This work provides a detailed analysis of three works by René Magritte based on the theoretical background of Visual Culture Studies and Semiotics. Since these disciplines still need to be better established in Czech research, the first part of the thesis is devoted to creating of theoretical background relevant to the interpretation of Magritte's works. In addition to this part aiming at the issue of human perception of images in general, the thesis also deals with the interpretation of selected works and the dynamics of the relation between word and image that had influenced Magritte's work. Based on the interpretation of Magritte's work, I try to illuminate the ways in which we perceive images and evaluate the world through them.
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Výrazové prvky současné architektury
Kokolia Křížová, Iveta
In the recent years, the process of architectural design has been evolving in a number of different ways, as it has always been the case. The goal, however, remains the same - to design a quality architecture. New forms and architectural elements have also emerged with the advent of modern technologies. What are the defined facts that enter into design and reveal the boundary between high-quality architecture and mere „building“? What signs could define the current period?
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Visuality of sweetness in marketing communication
Krementáková, Tereza ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
The goal of this paper is to explore a visuality of sweetness. It is social construct with a sentimental meaning and it is used by marketing communication. We suppose that our phenomena is not build up on connotation such as a taste of sensation how it could be asssumed. It is build by a sentimental meaning. For a verification we establish conditions which have to be proved by a representation to be labeled as the visuality of sweetness. The selected phenomena is close to Barthes's theory of myth as a secondary semiotic system. That is the reason why we need to address this dilemma. The background of an origin of the sweetness visualitation could help us understand Hackley's critical view on prism of social constructivism. Both theories could not be complete in a measure of marketing communication and a whole concept of sweetness visualisation is completed in Kress's multimodality theory. The part of the paper is empirical semiotic material which helps us to demonstrate a scale of a use of sweetness visualisation from a binary oppossition to a complete use of visual sweetness in marketing communication.
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Semantic web in the confrontation with Peirce's Semiotics
Řeháčková, Dana ; Fišerová, Michaela (advisor) ; Švantner, Martin (referee)
The Semantic web was created for the conceptualization of data available on the Internet. Through formalized representations that are determined for data sharing and reusing, its vision should be achieved. One of the main aims of the Semantic web is to achieve answers to a searched question which demonstrates high exactness and relevance. The controversy and polysemy of the term "Semantic web" lets us consider the question: "What is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is to compare the use of the terminology appearing on the Semantic web in semantic metadiscourse with traditional academic semiotic approaches appearing from pragmatism of Ch. S. Peirce, Ch. W. Morris, and H. P. Grice. The main thesis aim is to clarify the function of semantic web, basically its function and its conception, by comparation academic's semiotics' approaches of pragmaticism Ch. S. Peirce and pragmatism H.P. Grice to help with mapping the problematic area which is connected with using terms such as "meaning," and "understanding," and to explore and make less confused the possibilities of the function of the Semantic web.
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Word as a picture
Majerová, Sandra ; Velíšek, Martin (advisor) ; Daniel, Ladislav (referee)
This diploma thesis deals with a concept of a word and a picture, it compares these two terms, identifies the differences and describes their mutual relationship. It charts those two terms as means of communication and as bearers of meaning. It also describes different ways to combine them in art - it explores presence of a word in paintings in both historical and contemporary art. Didactic part of the thesis is focused on a use of text in art and its meaning. It contains an art project which aims to transfer a text into a picture - to translate a literature into language of art. The project resulted in a series of staged photographic self-portraits representing personal reflection of a topic presented in a literature. Practical part reflects examined relationship of the word and the picture. It refers to the results of the theoretical part and describes author's personal standpoint. Author refers to different ways of connection of the text and fine art and updates them. Author tries to portray a word as a picture which becomes either paradox or harmony.
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Signiíficance of the moderator and television studio backround in TV show otázky Václava Moravce
Chrenčík, Roman ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This thesis is focused on analysis of political television show Otázky Václava Moravce. It is particularly focused on the period one year before and one year after the territorial change of the broadcasting studio which occured in the summer 2015. Firstly, through a quantitative analysis the change in the guest composition of the show is examined. Using the method of qualitative analysis it consequently captures fundamental semiotical elements of the studio and describes the role of the moderator in broadcasting. It also deals with moderator's rhetoric and the way in which his bias is expressed. The thesis sets out influences affecting final media release, among others socially-political background of the guests and influence of the studio and the moderator. Its aim is a comparison of these influences and possible explanation of the change that occured in the show Otázky Václava Moravce.
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C. S. Peirce on Science and Practice
Lošťák, Dalibor ; Karľa, Michal (advisor) ; Švantner, Martin (referee)
In this paper we present C. S. Peirce's take on the difference between science and practice in order to identify the role practice plays in his view of the universe. This take is based on a number of notions about the general nature of signs, inquiries, inferences and arguments, which we discuss. We then survey Peirce's classification of science, show the factors it is based on and examine the mutual relations of the various fields of scientific study. This lets us finally posit practice in the realm of qualities and reactions and show the limits of scientific inquiry into certain matters. We illustrate our findings on a number of examples.
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Story - saint and saint
Štěrbová, Terezie ; Kornatovský, Jiří (advisor) ; Uhl Skřivanová, Věra (referee)
SHRNUTÍ / ABSTRAKT/ ZÁVĚR Během psaní této bakalářské práce jsem se pokusila popsat obsahovost a význam světců a světic v jejich obecném teoretickém a společenském chápání. Především mne zaujala společenská úloha světců a světic, jakožto patronů v rámci lidové zbožnosti a zvyklostí. S vybranými světci jsem se pokusila netradičním způsobem propojit místa v krajině, ve které jsou právě oni uctívání a jsou mocnými ochránci těchto posvěcených míst. Tato specifická místa jsem vybírala ve své rodné krajině Beskyd. Krajina této oblasti a mnou vybraná posvátná místa, mne silně inspirovaly nejen v mé výtvarné realizaci, ale také v plánování pedagogických úkolů pro děti ve věkovém rozmezí 6-10 let. Posvátná místa, mající svého patrona, ukryta i v těch nejhlubších lesích nebo označující bod, ve kterém se křižují dvě polní cesty, budou vždy důležitým prvkem pro naši společnost. Člověk věřící nebo ne, vždy bude cítit něco nepopsatelného z těchto míst. Bude si říkat, že daný patron zde drží svou ochranou ruku, nebo bude věřit v magickou sílu ukrytou v přírodě z předkřesťanských dob. Stále však tato místa v sobě ponesou příběhy a legendy svatých. A nejen ty. Skrze tato místa se budou stále vanout příběhy lidí, jako podzimní chladný vánek, který vdechuje krajině posvátnou energii. Posvátná místa, která jsou zasvěcená už...
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Semiotic analysis of Martin Scorsese's films focusing on Raging bull and Wolf of Wallstreet
Daičová, Andrea ; Šoltys, Otakar (advisor) ; Štoll, Martin (referee)
Diploma thesis Semiotic analysis of Martin Scorsese's films focusing on Raging bull and The Wolf of Wall Street aims to capture unique and original signs in both films mentioned. Through semiotic analysis it examines key elements of film language - structure, means of expression in film and composition. The thesis also focuses on capturing director's characteristic filmmaking techniques and how these techniques and elements affect the viewer. At the same time it examines in detail various aspects of the director's films and film processing in both of them. It is also focusing on description of unique and specific items of Scorsese's work and analyze them in the context of the two works. The final part explains the cause of the original concept of author's films and his great success and popularity not only among film fans.
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