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The role of history in nation-centred social scientists texts from the end of the 19th and beginning of the 20th century: Masaryk, Unamuno, Dmowski, Gökalp
Scholz, Milan ; Řezník, Miloš (referee) ; Klusáková, Luďa (advisor)
The thesis deals with the comparative analysis of the role of history in four nation - centred works from the end of the 19th and the beginning of the 20th century. The complex of analyzed works includes three texts of T. G. Masaryk concerning the so called 'Czech question' - Česká otázka [Czech Question], Naše nynější krize [Our Contemporary Crisis], Jan Hus [Jan Hus], Unamuno's book En torno al casticismo, Dmowski's Myśli nowoczesnego Polaka [Thoughts of Modern Pole] and Gökalp's Türkçülüün esaslar [The Foundations of Turkism]. The structural and thematic similarity was the main criterion for the choice of these texts. All texts deal with the problem of 'national existence', combine the features of works in social sciences with the ideological element and use history and historical examples for the construction of national programme. The thesis looks for the similarities and differences in the use of history and in the role of history in constructing national programmes in the analysed texts, and tries to define their typology. Furthermore the treatise examines the relation between the degree of modernization and the political position of respective society (dominant, non - dominant) on one hand and the way of using historical examples on the other. The thesis is divided in five chapters. The first...
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American mortgage crisis
Lukeš, Filip ; Antoš, Ondřej (advisor) ; Zemplinerová, Alena (referee)
This bachelor thesis is focused on American mortgage crisis. It was highly influenced by book Money, Bank Credit, and Economic Cycles. This book was written by Jesús Huerta de Soto, who uses the theory of Austrian school, which is applicable to contemporary crisis. Austrian theory and another terms related to crisis are explained in the first part. In the second part thesis explain how such a huge crisis occured and in particular is focused on one of the most discussed area -- subprime mortgages. In the third part the consequences of cisis are analysed. In the last part of this thesis situations on mortgage market in the Czech republic is compared with the American mortgage market, impacts of crisis and state reaction on this crisis.
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Portal Solution to Conveying Information and Documents in an Organization
Kozelka, David ; Jelínek, Jiří (advisor) ; Rys, Martin (referee)
This dissertation works with data and information theory and describes several technological approaches for data and information sharing. These approaches are evaluated and compared to specific situations in companies. Dissertation deeply describes portal concept of the information and documents sharing which is described using SharePoint technology. Dissertation summarizes history and evolution of the SharePoint technology and describes the architecture and system functionalities. The functionalities ale described using implementation project in real company. Dissertation describes the implementation from the user requirements point of view, project management point of view and focuses on the point of view of development with concrete implementation tasks. Dissertation also brings project evaluation in terms of costs and company payoffs. It also recommends what to avoid for ensuring the successful implementation.
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Pet Insurance on the American Insurance Market
Bodnárová, Tamara ; Ducháčková, Eva (advisor)
The topic of this bachelor thesis is an insurance product - pet insurance. This paper work is orientated on the market of the United States of America. The thesis is divided into four main parts. The first part is general and explains theoretical facts related to the pet insurance as a part of the insurance field of economy. This chapter brings detailed characteristics of this product, its theoretical identification and description of features typical for the American market. Second part focuses on the historical facts of pet insurance, present situation on the market and prediction of the future in the conditions of the American insurance market. Third part concentrates on and names the companies that offer pet insurance on the American insurance market. Two chosen companies are closely characterized in this chapter. Last part of this thesis describes and compares two concrete insurance plans, covers and claims of those two companies introduced in the third part of the paper work.
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Solvency and bankruptcy models and their application
Jungwirthová, Klára ; Řezbová, Helena (advisor) ; Eva, Eva (referee)
Submitted diploma theses engaged the topic solvency and bancruptcy models and its objektive is to analyze financial situation of four agricultural companies and for companies of the energy suppliers. Theoretical part brings an outline of commonly used solvency and bancruptcy models and newly published models. Theoretical part stems from original authors. Practical part brings an application of chosen models on companies and examines their ability of rating the companies. Based on results is evaluated the financial situation of companies in time. The end of thesis brings the evaluation of the model´s appropriateness for application on given sectors and submits recommendtions for using these models.
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The art as a marketing tool
Smrčková, Jana ; Černá, Jitka (advisor) ; Leiss, David (referee)
The goal of this thesis is to present the reader with a more comprehensive picture of using the art as a marketing method. The fundamental focus is dedicated to poster art, from its origins (as a tool for bringing the goods and services closer to the public), up to its contemporary role and many possibilities of this advertising tool. The thesis further covers more forms and combinations of art and marketing, like interconnection of graphic design with corporate identity. As the standards of the graphic design in the Czech Republic are very high, the author concentrates mainly on domestic creative activities and presents concrete examples of corporate identities. The analytic chapter of the thesis is presented by a questionnaire research of public orientation in the matter. The target of the analysis was to discover, whether an how the art and marketing interconnection affects people, what they think about it and what particular (hence most successful) projects are taken in public awareness.
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Stadión magazine in years 1970-1993
Schöppel, Jan ; Lukšů, David (referee) ; Halada, Jan (advisor)
Thesis Stadión magazine in years 1970 - 1993 deals with the sport's magazine Stadión in years 1970 - 1993. It maps political and cultural situation, structure of media market and state of sports at this time period. The thesis focuses on second half of existence of the magazine which had been issued since 1953. It analyses and describes structure of the magazine and changes and graphical aspects of every single section of the magazine. The thesis also deals with editorial team of the magazine and its' economical situation. The thesis as well introduces Olympia Publishing house, the publisher of the Stadión magazine. It describes its' position between other publishing houses. It finds out the relation between ČSTV and publishing house. It also deals with production of books and production of periodic press of the publishing house. In addition to that, this thesis finds out a quantity of political motivated articles and its' relevance to other content of the magazine. Thesis is also trying to find out an effect of the magazine to the readers. All of these findings are put in the context of normalization time period and the time period of the early nineties.
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Text-books and Methods for their Evaluation
Dytrychová, Jana ; Pumpr, Václav (advisor) ; Beneš, Pavel (referee)
Cílem práce je ověření metod vhodných hodnocení učebnic chemie na příkladech novějších učebnic chemie pro ZŠ a nižší ročníky gymnázií. Hodnocení se týká obtížnosti a rozsahu učiva, analýzy obrazové části učebnic a řady dalších strukturních prvků učebnic. Jedná se o metody, pomocí nichž je možné obsah daných učebnic zkoumat. Některé metody jsou exaktní, do značné míry objektivní, ale také velice časově i technicky náročné. Další metody mohou být jednodušší, ale jejich vypovídací hodnota je do značné míry subjektivní. Cílem práce je zhodnotit tyto učebnice pomocí tří metod podle jejich vhodnosti a účelnosti v závislosti na situaci. Validita a objektivita každé metody je různá. Uplatnění a význam jednotlivých metod jsou závislé na potřebě daného subjektu, který chce neboje pověřen učebnice zkoumat.
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