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Strategic analysis of a chosen Prague's hotel
Šmejkal, Kryštof ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized using PEST analysis, microenvironment using Porter's five forces model. Internal environment is analysed with VRIO analysis. All the results are summarized using SWOT analysis, which will help to propose changes in the company.
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The Restoration of the Former Zlín County Court
Prosseková, Jarmila ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The bachelor’s thesis deals with the renovation of former Zlín county court in the city centre of Zlín. The object is in the city heritage zone near Zlín castle. The original building from the 16th century initially served as a city brewery, and from the year 1922, the building was used as a country court. In the 20th century, three extensions were added, and since the year 1998 this building has had no usage and has been in decay, which could be seen on its bad structural-technical condition. Therefore, the renovation and return to the former function – that of a brewery, has been designed in this bachelor’s thesis. This function is supplemented by more services, such as the sales area, a beer-themed shop, a beer-themed spa, and accommodation. For constructive-technical and architectonical reasons, the removal of extensions from the 20th century, and renovation of the original building with elements of constructive-historical significance– the façade, and barrel and grion vaults in the ground floor, have been designed. For reasons concerning capacity, a new extension was designed with functional rooms facing towards the Zlín castle. The extension is, in its layout, connected to the original object appropriately on both technical and architectural level, with emphasis on accessibility of every function used by the public. Architecturally, the building has been adjusted by the height and proportions of the original structure, the rhythm of window openings maintains the impression of the original building. Within the extension, there will also be an inbuilt underground parking lot. The bachelor’s thesis expands an architectural study designed in the 3rd year into the form of documentation for building permit. Assigned parts have been designed in detail. Last part deals with an architectural detail of the timber-suspended ceiling with integrated lights, which substitutes for the missing vaults.
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A Great Opportunity for Municipal Palace
Nesvadbová, Martina ; Hrabec,, Josef (referee) ; Vojtová, Lea (advisor)
The subject of this thesis is an architectural study of reconstruction of chateau in Hrušovany nad Jevišovkou. The chateau is a cultural heritage but it is currently abandoned and derelict. The new usage is aimed at bringing life back to the chateau grounds and atracting turists into the city. The building is used polyfunctionaly. It serves as a galerry, wine bar, hotel and cafe. The multifunctional hall, reprezentative room and ceremony hall are also included. The part of the plan is a garden designed to enhance the chateau atmosphere. The front yard is decorated with a fountain, benches and flower beds. Behind the chateau is a courtyard with a seating area for cafe guests, a herb garden, amphitheatre for musical and cultural events and a parking lot for visitors.
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WINE HOUSE
Viskup, Matúš ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor)
"Wine **** Hotel Hrůdek with Wine Salon" Velké Pavlovice The aim of the diploma thesis was to design the building of Hotel Hrůdek with Wine Salon with adjoining public spaces near the town of Velké Pavlovice, specifically in the locality called Hrůdek. Wine Hotel Hrůdek is the center of everything. It associates the customer with the products of domestic vines and orchards. The hotel offers good food and quality sleep after a guided tasting for all visitors throughout the year.
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A Great House for a Small Town
Dosedlová, Martina ; Novák,, Petr (referee) ; Vojtová, Lea (advisor)
Topic of this thesis is revitalisation of former joiner-specialised high school areal in Rousínov u Vyškova. Areal is located on flat grounds on Tyršova street in cadastral area of Rousínov u Vyškova near Sušil square, central and important area of town. In the areal, 6 building are located, some of which are to be demolished a replaced with new ones, some rebuild for different purspose. The main building of the elementary school and the school gym will be maintained without changes. Building of former girls boarding school will be arranged to elementary school utilization. Boys boarding school building will be rebuild to a nursing home. Building of joiner-specialised high school will be demolished and replaced with hotel, library and small brewery. Building of school canteen will be demolished except for its basement level, which will be kept as repository. Newly created space of ground will create a small plaza between the elemetary school, center of free time and the nursing home. Fences around the area will be removed so that whole area can be accessed by public a will provide its visitors a nice place stay.
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Moravian wine centre Brno
Hostinský, David ; Velička, Jaroslav (referee) ; Dýr, Petr (advisor)
The presented diploma thesis was elaborated as an architectural study of the Moravian wine center in Brno according to the assignment. The aim was to create a multifunctional object, which will serve as a center of winery in South Moravian region and also as a cultural center related to wine and gastronomy. The proposal of the building was created with the five above-ground floor and one basement. It is situated in a rowhouse on the street Hlinky, which is historically associated with the cultivation and production of wine. The wine center consists of the restaurant, hotel, gallery, winehouse, shops, congress halls, offices of the Wine Institute and a garage with an automatic parking system.
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Moravian wine centre Brno
Kasalová, Nicol ; Velička, Jaroslav (referee) ; Dýr, Petr (advisor)
The study design includes the new building of the Moravian wine and cultural center on the Hlinky street in Brno. There are spaces designed for wineries (producing, maturing and storing wine), administration, congress center (with business lounges), spa, restaurant and gastro-studio, shops, exhibition, hotel and parking. The building is trapezoidal shape and replace the existing object in a vacant lot, only some historical cellars will be retained. The supporting structure consists of reinforced concrete skeleton system and reinforced concrete reinforcing inner core around the staircase leading to all floors, the building is covered by a flat green roof. On the facade dominates the element that its shape resembles the vine shoots, which holds the glass facade. The construction is divided into two expansion units - the main part of the building and garage, which is set into the ground sloping towards the south. The building has six floors and one underground floor. The first four floors are connected by open gallery at the southern facade.
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Moravian wine centre Brno
Jedrzejková, Ivana ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor)
The main subject of this diploma project was to design an architectural proposal of Moravian Wine Centre in Brno, Czech Republic. To design a polyfunctional building with a concept of new use of an existing network of underground cellars became the main goal of the proposal. The building is divided into seven functional units where services in the fields of culture, education, gastronomy, recreation and wine production will be provided. The form and shape of MVC is based on the idea of making a passable connection between two important urban spaces Exhibition Centre Brno, and the Zluty Kopec area. The next aim was to create a public space for cultural events and recreation. Part of the assignment was to deal with smaller urban planning of adjacent properties and to react to Brno's planning policy. The new park type of green line, axially connecting those two points of Exhibition Centre and Zluty Kopec, and a new access road from the street "Vinarska" were proposed. Parking spaces are divided into above-ground and underground in order to restrict parking on street. An automatic parking system is part of the object MVC Brno.
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Moravian wine centre Brno
Vojtěšek, Jiří ; Žák, Libor (referee) ; Dýr, Petr (advisor)
The city of Brno has always been a center of Moravian wine. The new draft of wine center responds to this reality and represents the grandeur of wineries in its full glory. Respect for nature, love for traditions and love for order/system are the main aspects of the design. The proposal is essentially open to the public, however, the necessary modesty is preserved. Conversely taciturnity of production part of buliding holds the secrets of the deep traditions of Viticulture and Enology. Designed buildings are used for production, wine storage, administration associated with the production, tasting and selling wine, conferences, accommodation and, finally, wellness and other activities. The size of the building is the result of an optimal design that does not interfere with nearby historical buildings. The emphasis is on minimizing costs both during construction and during operation. Flor plan shape resembling the letter L is oriented towards the west courtyard. This raises a unique viticultural area court with a wide staircase. The amphitheater can be used for seasonal exhibitions, pilgrimages or feast of local entertainment. The yard is connected with the street Hlinky, which paraphrases the historic entrance portals into winecellars. The northern part of the building bites into the ground and connects the original winecellars with new facilities. Small narrow windows reflects the desired taciturnity, just as it was with winecellars in South Moravia for centuries.
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