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Developing Marketing Communications of International Festival
ELIASOVÁ, Linda
The objective of this work is to analyze the currently used marketing concept, way of communication and PR activities connected with International Festival of Outdoor Films (hereinafter MFOF) with respect to the target group and type of event. The main objective was to create a certain design improvements lead to the success of the festival.
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Conditions of exercise free time aktivities (outdoor) in České Budějovice
MRÁZKOVÁ, Veronika
This bachelor thesis on theme Conditions for exercise free time activities (outdoor) in České Budějovice desdribes spaces and places in České Budějovice, which are determined for doing sports activities in a free time. At the first, theoreticaly part of the thesis I define a free time, recreation, life style and their relation. At practically part are writes down all areas and places for sport, including children{\crq}s playground and recreation places in České Budějovice. Every one of them has described placing, extent and equipment. Than are these objects drawe in the map.
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Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
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Marketing strategy of a selected outdoor brand
Salátová, Iva ; Průša, Přemysl (advisor) ; Vališ, Petr (referee)
This thesis deals with present marketing activities of the Czech outdoor brand LOAP. Theoretical part handles basic concepts of marketing theory - marketing conception, marketing mix, marketing strategy and brand managament. Analytical part describes outdoor market, competition on the market and present circumstances on this market. It analyses present marketing activties of the LOAP brand and it suggests alternations and future feasible solutions. Closing part of the thesis includes questionnaire inquiry into consumers buying habits and awareness of the LOAP brand.
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Outdoor - building teams in an organization
Štefanová, Tereza ; Lorencová, Hana (advisor) ; Hrnčíř, Luděk (referee)
This bachelor's thesis deals with a form of outdoor method of teambuilding in organizations. The methodic part introduces a general conception of building teams including work and cooperation in teams, team roles and teams within organizations. In conclusion the main concept of teambuilding is outlined trough the use of experience education. The practical part is dedicated to particular forms of outdoor programs in the Czech Republic and their influence over team members with response to rope course centre. This bachelor's thesis should serve as practical manual for personnel clerks, organizations seeking teambuilding expertise and also to suppliers of these services.
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Podnikatelský plán pro Outdoor Training
Vališ, Petr ; Svobodová, Ivana (advisor)
Práce hodnotí procesy vlastních podnikatelských aktivit v oblasti Outdoor Training. Úvodní čast obecně seznamuje čtenáře s podnikatelským prostředím v ČR a poté se zaměřuje na obor zážitkové pedagogiky. Druhá čast konkretizuje specifický interní podnikatelský plán a hodnotí jeho části a charakterizuje přístupy.
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