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Analysis of the use of multichannel retailing in selected retail entity
MAZANCOVÁ, Kateřina
The aim of this thesis was to analyze the use of multichannel retailing in Globus hypermarket in České Budějovice. Dispensation was done according to Levy and Weitz (2009) into three main channels {--} retail store, catalogue and the internet which were supplemented by some components of the communication mix. On the basis of the case studies and marketing situation analysis of Globus hypermarket in České Budějovice some measures were proposed to improve the competitive position of this company by the use of multichannel retailing. Partial proposals were devided by particular channels. One of them was also economically evaluate.
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Youth's knowledge of trafficking in human beings - prevention of trafficking in human beings at secondary educational establishment and secondary schools in České Budějovice
DUCHÁČKOVÁ, Lucie
The thesis deals with problems of trafficking in human beings, especially concerning prevention. The theoretical part characterizes forms of trafficking in human beings and their appearance in the Czech Republic. Further the impact of trafficking in human beings on the trafficked subjects and the specificity of social work in the sphere of trafficking in human beings are described. In the end of the theoretical part organizations engaged in prevention of trafficking in human beings in the Czech Republic are introduced. The aim of the diploma thesis was to map České Budějovice youth's knowledge of trafficking in human beings. The subaim of the diploma thesis was to prepare and carry out lectures on prevention of trafficking in human beings at secondary schools and secondary educational establishment and subsequently to map if studentś information about trafficking in human beings increases after the lectures. In the practical part this research used quantitative investigation, method of questioning, questionnaire technology. Youth's information about trafficking in human beings in České Budějovice was not better than the hypothesis, which arose pursuant to the results of the pilot research, assumed. By means of following questioning, which ran at intervals from 3 to 6 months after the lecture, it was found out, that students´ knowledge of trafficking in human beings increased however the partial hypothesis was not confirmed. The lecture on prevention of trafficking in human beings with special intention on working migration abroad and prevention of its risk, done by the author, is stated in the part Apendices.
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Layout proposal for the cycling trail in the vinicity of Slavonice town.
URBAN, Jiří
The objektive of my thesis was to project the cycling trail in the vicinity of the town Slavonice.The cycling trail was projected around the village Maříž, which is the part of the town.The town Slavonice is located in Southern Bohemia, in region Jindřichův Hradec. At first, they were proposed two alternative. One of which was choise and her partial section was worked in the rang, which is submited for notification of constructions road, according to Decree 104/1997 Sb. Especially I went up from technical standards TP 179 - The Design of the cycle-way. I proposed a direction solution, vertical solution, constructional ordering and traffic signs. I situated in the proposed cycling trail picnick points, completed for notice board and bikes stand. In the framework of low possession relationships I wrote up lands, which can be touched of build-up the cycling trail. I have also done analyse existing cycling trails in surroundings. I refered in my thesis to diference between cycling trail and cyclo route too.
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Stress of nursing schools students during their practice training
Muknšnáblová, Martina ; Hlaváčová, Marie (advisor) ; Jurásková, Dana (referee)
This thesis deals with stress of nursing school students during their practice training in medical facilities. Its main goal is to identify the most common and most serious stressors that influence them. Theoretical part is about stress, adolescence period, practice training conception, nursing school types, nurse teacher personality and student preparation for stress situations. There is a description of found stressors in experiential part of the thesis. The stressors are further sorted by frequency of answers. Also comparison between various types of schools was done. Information about stressors was gathered via own questionnaire, research sample consisted of 334 participants from 13 nursing schools. Of 5 set possibilities 2 were fully confirmed, 2 partially confirmed and 1 was eliminated. Students consider as the biggest stressors nurse teachers, medical department staff, time pressure, lack of their own knowledge or experience and last but not least the responsibility. Students of different types of schools usually mentioned different stress intensity and order of the biggest stressors during practice.
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Performance measuring of individuals with physical handicap
Vít, Ondřej ; Kálal, Jan (advisor) ; Radvanský, Jiří (referee)
The thesis is focused on the measurement of the energy consumption during the locomotion of the mobility disabled (riding a wheelchair a walking with 2 point support - crutch). The probands were handicapped by partial amputation of lower limb based on the vascular cause which represents approximately 90 percent of all amputations done in the Czech Republic. The thesis also presents a brief classification of amputations according to the extent of the separation, the history of amputations and the main etiologic factors leading to amputation. In the result section the measured data are discussed. In the last part of the thesis, the conclusions are discussed and compared to information available from similar studies. Powered by TCPDF (www.tcpdf.org)
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THE FACTORS INFLUENCING OPERATING OF CIRCULAR LABOUR MIGRANTS FROM UKRAINE ON THE PRAGUE'S LABOUR MARKET
Hervertová, Vojtěška ; Klípa, Ondřej (advisor) ; Leontiyeva, Yana (referee)
This bachelor thesis is dealing with the analysis and description of the most distinctive factors influencing operating of circular labour migrants from ukraine on the Prague's labour market, from the student's point of view. Analysis of this phenomenon insists on theoretical basis of the migration studies from the sociological and antrophological perspective, which is focused on both structural and personal anticipation of migrants abroad (focused on the Czech republic), dealing with the specific conditions influencing their participating on legal, illegal and quasi*legal economic activities and based on the partial results of the qualitive research done at the beginning of 2009 in Prague. Powered by TCPDF (www.tcpdf.org)
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Sect in a modern society and their influence on pupils (schools options in the field of protecting pupils from the influence of sects)
Severová, Lucie ; Bendl, Stanislav (advisor) ; Bílý, Jiří (referee) ; Němec, Otakar (referee)
This doctoral thesis deals with the topic "Sects in a modern society and their influence on pupils" (school's options in the field of protecting pupils from the influence of sects). The main aim of the dissertation thesis is to map the sect issue and first of all the options of protection from their negative influences. To reach this aim, partial goals were set, which form the content structure of the thesis. The thesis is divided into five chapters. The first two should theoretically support the experimental part of the thesis, in which a pedagogical research in form of questionnaires at elementary and grammar schools was done. The questionnaires were focused on the knowledge of pupils and students about sects, their awareness and on finding out the real range of education about sects. Contribution of the thesis itself, elaborated in the remaining chapters, lies in the evaluation of mutual relation and intersection of official and practical educational materials, assessment of the research on pupils' knowledge of the sect issue, assessment of the approach to protection of pupils and in a proposal of a new educational model for protecting pupils from the influences of sects, applicable in educational practices.
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Searching for Civil Society. Dominik Tatarka 1968-1969
Kutaj, Pavol ; Havelka, Miloš (advisor) ; Skovajsa, Marek (referee)
The topic of this historical research based on a constructive paradigm is the development of civil society in Slovakia. This orientation is realised through the research of the life and work of the Slovak writer Dominik Tatarka, with a focus on the essays he wrote in the course of the reform movement of the Prague Spring. In the chapter called Contextualisation, there is an explanation of the influence of social and political developments on this author between 1913 and 1967. In the following chapter, called Interpretation, there is an attempt to understand Tatarka's concept of culture, which he presented and published in 1968-1969. This understanding is done from the perspective of the theory of civil society with a method of qualitative content analysis. Contribution to the topic lies in the conclusion that the basis of Dominik Tatarka's political and philosophical ideas is similar to the basis of ideas establishing a civil society. Specific to the case of Slovak society in 1968, however, was the fact that it was only partially modernized and that the first political and cultural priority was the defense of the national interest. By applying his ideas to Slovak society, Tatarka arrives at conclusions that are, from the perspective of the theory of civil society, contradictory and do not allow us to label...
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Evaluation of Online Marketing Communication in Specific Enterprise
Mocek, Tomáš ; Tichá, Ivana (advisor) ; Lucie, Lucie (referee)
The thesis is focused on online marketing communication tools and their effectiveness. The theoretical part focuses on the basics of online marketing and especially to the summary and characteristics of the various tools of online marketing. Those are further described their main advantages and possibilities. The practical part presents selected anonymous company for which the individual tools analyzed. Analyzed are mainly paid channels used by the company to promote its services in the period from the perspective of visitor behavior on the site and in terms of effectiveness of individual channels. Evaluation is done by monitoring key indicators using web analytics Google Analytics. The aim of the thesis is to evaluate the effectiveness of online marketing tools selected companies. Partial order is based on the analyzed data to proposing possible changes and other recommendations in this area.
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Condition monitoring of thrust ball bearings using continuous AE
Chlada, Milan ; Nohal, L. ; Převorovský, Zdeněk
Fast and reliable analysis of continuous AE recorded during endurance tests on flat washer parts reliably simulating critical rolling contact fatigue of the full-scale bearings is presented in the paper. Two channels of continuous AE signal were partially recorded within whole specimen lifetime tests and compared with other experimental parameters as vibration rate or temperature. As an alternative to classical spectrogram analysis, we proposed to use histograms of time intervals between threshold amplitudes crossings in various frequency bands represented by the wavelet decomposition. Results obtained on long-time records are discussed, illustrating advantages of proposed AE signal processing, which can be done in real time to observe the processes before the onset of the final damage on the surface of the specimen more precisely than vibrodiagnostics.
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