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Unfair competition - False advertising
Kakáčková, Tereza ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee)
This bachelor's thesis deals with the definition of unfair competition, and also false advertising. The work is divided into two parts. In the general section summarizes the basic concepts related to economic competition, unfair competition, advertising and false advertising. Information for this section was drawn primarily from the Czech legislation and literary sources. A special section is processed on the basis of the research. The aim of research was to determine the relationship of Czech consumers to advertising in general and the qualitative analysis discovers opinions on specific examples of advertisings.
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Misleading advertising from the point of view of average consumer
Hobzová, Anna ; Štěpánek, Petr (advisor) ; Vavrečka, Jan (referee)
This bachelor's thesis deals with the European legislation of consumer protection from misleading advertising using the institute of average consumer. The objective is to determinate whether the institute in its current form works efficiently and really protects the consumer. After explanation of basic terms and application of the method of average consumer on some specific situations, the thesis concludes, that the current way of using average consumer is not sufficient. The thesis also brings a possible solution created by the author.
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Analysis of the "Czech dream" project in perspective of Psychology of advertising and Legal form
Šimonová, Martina ; Postler, Milan (advisor)
Práca popisuje vybrané psychologické aspekty reklamy na otvorenie fiktívneho hypermarketu v Prahe, ktorý je známy ako projekt "Český sen". Projekt chcel poukázať na možné nebezpečenstvo reklamy prostredníctvom vyvolania serióznej diskusie a zobudiť spoločnosť neštandardnou cestou šoku. Ďalej práca hodnotí úspešnosť jednotlivých cieľov projektu: úspešnosť samotnej reklamnej kampane a vyvolanie otázok týkajúcich sa dopadu reklamy a vzniku nákupných centier na správanie sa súčasného obyvateľstva. Zároveň sa pokúša právne postihnúť aspekt lživého charakteru projektu a fundovať východiská, na ktorých by mohla stavať potenciálna ochrana spotrebiteľov voči škodám, ktoré projekt spôsobil.
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Deceptive Advertising and Analysis of Its Effect on Consumers
Barvínek, Jakub ; Pešek, Ondřej (advisor) ; Havránek, Petr (referee)
This bachelor thesis deals with deceptive advertising and its effect on consumers. The first part of this thesis describes deceptive advertising as a part of unfair competition, definitions, psychology of advertising and means to influence consumer's decisions. In the practical part the specific cases of deception in advertising are identified, including their demonstrations on examples. The following chapters contain the evaluation of the survey to determine consumer awareness of deceptive advertising, consumer's manipulability and their attitudes towards advertising. The conclusion summarizes the objectives of this bachelor thesis, there are also suggested other possibilities of further investigation and it describes the contribution of this thesis.
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Consumer protection within the case law of the Court of Justice of the European Union
Rázlová, Aneta ; Grmelová, Nicole (advisor) ; Neděla, Radek (referee)
The term "average consumer" is relatively new and unknown. The aim of this thesis is to introduce the development of the concept and its usage within the case law of the Court of Justice of the European Union. I deal with definition of basic Czech terms as well as European terms in the first part of the thesis. Then I explain work and tasks of European courts. In the second part of the thesis I outline the most important cases which have changed the view of consumer and his behavior and perception during almost 40 years. This development through the case law has led to the creation of a new special term "average consumer". It is shown how this term is used in the area of consumer protection or protection of competition in the thesis.
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