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Establishing of the Small Company
Salíniová, Lenka ; Dudík, Martin (referee) ; Koráb, Vojtěch (advisor)
The aim of the master ´s thesis is to create a business plan for the establishment of a small company focused on offering tapas in Brno. The thesis consists of two parts: theoretical and practical. The theoretical part discusses the basic concepts, analysis and detailed description of individual parts of a business plan. In the practical part of the thesis, there is created the business plan for the establishment of tapas bar. There is described internal and external environment and a financial plan to ensure successful business activity.
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Establishing of the Small Company
Mikesková, Dana ; Bělehrádek, Tomáš (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the establishment of a small company, namely CrossFit gym, for which a business plan has been created. CrossFit gym will offer CrossFit lessons, individual trainings or only entrances with the possibility of using gym equipment. The solution is using Porter's five forces model, SLEPT analysis, SWOT analysis, market research using a questionnaire survey, 4P marketing mix and risk analysis. The main chapter of the thesis are Custom Proposals Solutions, where a detailed business plan is developed. The aim of this work is to create a proposal for establishing a small business.
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Risk Management System in a Critical Infrastructure Entity from the Public Sector
Tomanová, Ivana ; Kellner,, Josef (referee) ; Adamec, Vladimír (advisor)
The diploma thesis „Risk Management System in a Critical Infrastructure Entity from the Public Sector“ deals with analysis and evaluation of current risk management settings. The public sector is a special category of entities whose importance is often neglected and not properly set. The vision of the first part of the thesis is to provide theoretical knowledge and perspective on the issue of risk management in critical infrastructure in the public sector. The second part contains an analysis of the current state of a specific subject of critical infrastructure in the area of a public administration and provides and subsequent draft measures to make it more effective.
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Business Plan - Online Store
Hortová, Veronika ; MBA, Martin Maťašovský, (referee) ; Heralecký, Tomáš (advisor)
In my Bachelor Thesis I focus on the processing of business plan of e-shop with cosmetics from abroad. Placing on the market new cosmetic products of different brands, not expanded in the Czech Republic. I focused on skin cosmetics from the United States. The work is divided into three parts. The theoretical part includes important business concepts. The second part deals with the current situation and in the third part of the thesis there are proposals for improvement.
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Marketing Strategy Proposal
Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share.
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Proposal of Communication Mix of the Selected Company
Mlejnek, Vít ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The aim of this work is to analyze the current communication mix and to propose a new communication strategy of the advertising agency Entity production s.r.o. The thesis consists of theoretical and practical part. The theoretical part describes problems of marketing and communication mix. The practical part contains the analysis of the company. The company is analyzed by SLEPT analysis, Porter's five forces analysis or SWOT analysis. It also includes the results of a questionnaire survey focusing on the marketing communication of potential clients. At the end of the chapter there is a proposal of a new communication mix.
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Business Plan for a Company Producing and Selling Diaries
Potěšilová, Barbora ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis, based on the knowledge gained in the theoretical pard, analyzes the external and internal environment of the company witch sels the customizable diaries. It examines its production, marketing, organization and financial plan and collects all information leading to the creation of the business plan. The name of the thesis is Business plan for a company producing and selling diaries. This company is a named Click diář. Their product is a diary where the customer can choose individual parts according to their preferences. The main objective is therefore to develop a business plan for an company to produce and sell user-customizable diaries based on analyzes of stakeholders and the general and industry environments. To accomplish this goal, I'm completing secondary goals such as exploring the competitive environment, finding demographics for target customers, developing a marketing, organizational and financial plan, and finding, analyzing and describing the risks involved in setting up a company. The thesis is divided into three parts. The theoretical part, which contains all the knowledge and the basics needed to create the following two parts, analysis of the current state and design of my own solution.
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