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Enviromental Analysis of the Chosen Organization
BEDNÁŘ, Jiří
The primary purpose of this study is to determine internal and external environment of the selected organization. The ability to analyse, understand and describe environment belongs to basic skills of each manager. The thesis is divided into two parts. The literature research gives a detailed description of primary used analyses like PESTLE or SWOT. These analyses including the financial analyses create the required basis but only by using them together not each of them separately. The empirical part of this study is based on application of the mentioned analyses to the chosen company. The interview with one or more managers are used as the source of information. This study is aimed to enhance current status of the company and after evaluation it gives managers opportunities to improve for example supply, sales or internal communication.
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Identification opportunities for the selected company
BROUČKOVÁ, Lucie
The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Internal environment and windows
Buřič, Jan ; Rubinová, Olga (referee) ; Počinková, Marcela (advisor)
The aim this diploma thesis is the design of heating and hot water in the building of a primary school in Trhové Sviny. The first part dealt with the issue of indoor environment and windows. The second part deals with a separate proposal heating and hot water in primary school. As a heat source was designed gas boiler, the second variant hot transfer station. The third part consists of technical reports and drawings of the specified object. The fourth part deals with the assessment of surface condensation on the surface of the window panes.
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Corporate Competitive Strategy
Beránek, Lukáš ; Čech, Ing Petr (referee) ; Bartes, František (advisor)
This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Heating of a production hall
Poláček, Filip ; Štětina, Josef (referee) ; Charvát, Pavel (advisor)
The thesis is focused on different options of heating methods of production halls. On their advantages and disadvantages. Furthermore, the work deals with the selection of a suitable heating method of a specific production hall and the calculation of the ideal designing of the heating system.
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Position of the company ProCeram on the market
Šťastná, Markéta ; Khelerová, Vladimíra (advisor) ; Porzerová, Klára (referee)
Content of this thesis is to evaluate the company ProCeram. The thesis focuses on the internal environment as well as the surrounding of the company. It characterizes the fundamental factors of the company, analyzes its functioning, sources and capacities, strengths and weaknesses. It also describes external influences, which affect the company. Human resource management is also assessed at the end of this thesis. Outcome is to determine the position of ProCeram on the market and its competitiveness.
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Analysis of the internal and external Gazprom's environment
Syraeva, Alfiya ; Velinov, Emil (advisor) ; Ananiev, Vasko (referee)
The subject of the bachelor work is gas giant Gazprom. The aim of the work is to improve the analysis of the internal and external environment of the company's management. Gazprom sees its mission in a safe, efficient and balanced supply of natural gas and other energy resources and their products. The strategic goal is to establish Gazprom as a leader among global energy companies by market diversification, security of supply, increase efficiency, the use of scientific and technological capacity. This work consists of an introduction, practical part, conclusion and bibliography. In the first chapter we studied the theoretical aspects of the analysis of external and internal environment of the company. The second Section is devoted to analysis of the external and internal environment of the company Gazprom. In the third chapter, develop recommendations for improving the analysis of the external and internal environment management organization.
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