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The cult of youth and the old age denial on the media image of celebrities: content analysis of the Top Star Magazine TV show.
Šafin, Pavel ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The cult of youth and the old age denial on the media image of celebrities: Content analysis of the Top Star Magazine TV show" explores the ways in which the values of the cult of youth exhibit and reproduce on the media image of celebrities. The analyzed material is a TV show about celebrities called Top Star Magazín which is broadcasted by Czech TV channel Prima Family. The research is based on the content analysis of the TV show and consists of two methodologically different surveys: a simple quantitative content analysis of episodes aired in 2012 and a qualitative content analysis of two randomly selected episodes. The research part of the thesis is supported by the theoretical and methodological parts. The methodological part describes the research techniques: choice of research method, setting of research questions and defining the sample. The theoretical part introduces all the essential theories, especially the media construction of reality, and also attends to the issues of age categories and social perception of people in different periods of life. The conclusion is that the media image of celebrities in the Top Star Magazine TV show is unified and significantly affected by the values of the cult of youth. One of the main symptoms is denial and repression of any signs of the...
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Content analysis of men's lifestyle magazines
Slomková, Kristýna ; Buriánek, Jiří (advisor) ; Sládek, Jan (referee)
The aim of this study is to examine the contents of men's lifestyle magazines such as Maxim, Esquire, FHM, and one women's lifestyle magazine Glanc. The author used two analytical procedures: qualitative analysis by experts group and quantitative content analysis of sentences in the selected articles of the chosen magazines. The analysis pointed out the differences between the perception of content and the actual content. If the reader has some impression of the text, it does not mean that a more detailed analysis of sentences will reach the same conclusion. Effect of text is highly individual matter - this thesis came to the conclusion that although men's lifestyle magazines can be controversial for some people, upon closer examination the magazines cannot be clearly labeled as chauvinistic, cynical, ironic or tabloid. The author devoted to these categories in detail in the quantitative part of the analysis. Key words: Maxim, FHM, Esquire, Glanc, journal, magazine, lifestyle, content analysis, theme, interview, report, medium, tabloid, chauvinism, irony, cynicism
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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LABORARTORY BRNO
Indruchová, Petra ; Rosa, Martin (referee) ; Makovský, Zdeněk (advisor)
LABORARTORY - art laboratory building - is located on small Brno circuit, on the corner of street Koliště and street Milady Horákové. Laborartory adds a sets of cultural objects built on the Ring. Convenient location nearby city center, midway between the main brno parks (Lužánky - Koliště) is fis to open parterre. Plot preserves the continuity and responds to the planned revitalization of the inner berween Koliště and Příkop streets. Main idea is capture uncoordinated flow of people across the plot, channeling it through a gallery space to focus upward motion to the artistic values and viewpoints of Brno. There is a café, a media library in the object of Laborartory and 20 parking spaces in the basement.
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The object of metropolitan significance on the street Benesova Brno
Dočekalová, Veronika ; Foretník, Jan (referee) ; Sochor, Jan (advisor)
The newly created area complements a circular road. It creates an important boulevard which is surrounded by multifunctional houses, a park, and a metropolitan building. In the northern part there are two multifunctional objects. The southern part has a house of a metropolitan character. In between is a spacious park. The northern and southern parts are connected by a boulevard which evolves into the Main Station. The proposed multifunctional house is in a close distance from the municipality. The mass is divided into several parts. The highest part is placed towards the Benešova street. It gradually declines towards Koliště. This declivity does not create a barrier from the Koliště street. Important part are the common areas that create so called boxes. These boxes are two levels, always visible at the facade, one field wide and seven meters deep. They are made out of different material and include vertical green gardens. These serve as the relaxation zone for the employees. Façade is composed of highlighted horizontal strips which cover the ceiling construction and give the building its own character at the same time. Parterre encompasses commercial spaces. The rest of the storeys are designed as universal rentable spaces. Underneath the building is a garage and commercial spaces accessible from the Koliště street.
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