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Affiliate Marketing in the Czech Republic
Kuchárik, Michal ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.
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Reklama na internetu se zaměřením na sociální sítě
Jagošová, Tereza
This thesis deals with the issue of online advertising and further elaborates adver-tising on social networks. Work provides an overview of the characteristics and forms of advertising on the Internet. It defines terms such as display advertising, search engine marketing, native advertising, social media marketing, etc. The fol-lowing is a summary of legislation of advertising in the Czech Republic. The aim is to create recommending methods for marketers in terms of rights and marketing. Marketing recommendations focus mainly on the social networks.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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Internet Presentations and Content Management Systems
Kolář, Jiří ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This paper discusses the history and meaning of internet technologies in relation to the creation and purpose of the website. The disquisition analyzes the technologies necessary to create a websites including an analysis of the current market to determine the existing offer, mainly available services and their price. In conclusion, the work focuses on an illustrative example of realization of web presentation in practice and to assess utilization of services by specific target groups.
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Design E-commerce
Kováčik, Viktor ; Lábus, Radek (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis includes theoretical data that deal with problems concerning an internet shop. It includes statistics about the most frequent purchases on the internet. I describe the situation of a company on the market and design its internet shop.
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Corporate Web Sites as a Marketing Tool
Sušil, Zbyněk ; Válek, Kamil (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own web sites that does not fulfill their original intentions. This thesis covers the suggestions how to make the web more visible and how to reach better positions in searching engines. This also involves the proposal of inform scheme changes to increase the lucidity of the web.
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Design for optimalization of the Internet advertisement sale
Benda, Tomáš ; Václavíková, Vladimíra (referee) ; Dydowicz, Petr (advisor)
The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign.
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Online Propagation of Web Portal
Sobková, Jitka ; Dufek,, Ondřej (referee) ; Luhan, Jan (advisor)
The subject of the thesis Online Propagation of Web Portal is formulation of recom-mendations for online campaigns for selected business entity. In the first chapter are defined basic concepts of Internet advertising as part of marketing and terms of web analytics. In the second chapter, there are internet campaigns analyzed using web analy-tics. On the basis of this analysis are formulated specific recommendations in the third chapter. The fourth chapter deals with the evaluation of modified campaigns. The fifth chapter deals with the evaluation of the results and the formulation of final recommen-dations.
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