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The application of standard requirements for norm ISO series 9000 in the firm Servis elektro, Roudnice nad Labem
Kníže, Vladimír ; Kořánová, Helena (advisor) ; Hykš, Ondřej (referee)
The aim of my thesis is prepare the firm Servis elektro, Roudnice nad Labem to introduce and certificate Quality management system according to norm ISO 9001. Since costs to get certification are for a small firm too high, I try to my thesis complete of information, by means of which I realize all of conditions for get grant from program Development for year 2009. In addition I will occupy with what kind of way is possible to get other financial resources of grant from program Development to certification according to norm ISO 9001. These possibilities I try to compare between them with morecriterionel variant evaluation. Purpose of whole thesis is achieving more competitive advantage of firm Servis elektro, which resides in Roudnice nad Labem.
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IT firms in Czech republic and their conpetitive advantage in European Union
Šafář, Petr ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
In this diploma thesis, I focus on Czech and European market of information technology. My principal aim is to analyze a measure of Czech competitive advantage in this sector. Both global statistic and segment characteristic are subjects of this analysis. My diploma thesis has following structure; after opening definition of literary sources, I deal with brief analyses of Czech IT market. Next two chapters are about European IT market structure and its characteristics. Last section is focused on competitive advantage of Czech Republic.
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Analýza informačních systémů pro účely HR
Krulíková, Dagmar ; Střížová, Vlasta (advisor) ; Třeštíková, Ludmila (referee)
One of the biggest and prolonged capital assets of society is investment in staff. If they are managed in the right way, these investments can be the source of innovation and growth, competitive advantage and previsions of leading position in the market. Viz.[7] This Diploma thesis is aimed on the analyses of the human resources management, structure and demands on the personal information system, which solves this area as a whole. Described systems and solutions are generalization of the author's theoretical and practical experiences with particular human resources information system. There are defined the demands on common concept of HR IS. In this diploma thesis you can find the description
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Modification of a system for managing knowledge of workers focused on SW development
Šimková, Marie ; Klas, Jan (advisor) ; Stinka, Vít (referee)
Knowledge management is one of frequently discussed disciplines. Knowledge in business area became the main competitive advantage in the last years and therefore it is necessary to manage knowledge effectively. This paper is focused on analysis of a system for managing knowledge used in a big software company and on suggestion of possible modifications of chosen parts of this system, which is the overall goal of this paper. Concrete goals are defined within the analytical part of this paper.
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EU industries' competitive advantage analysis
Cherepanov, Mykola ; Němcová, Ingeborg (advisor) ; Potužáková, Zuzana (referee)
The paper gives a summary of the contemporary theoretical and practical approaches to the question of sectoral competitiveness and makes an attempt of verification of theoretical hypotheses by the means of linear regression. In its first part the paper offers a theoretical field for creating a broader competitiveness concept. The theoretical concepts an practical methods used by the professional institutions are both presented therein. In its second part an attempt to unite the presented theories is made. The theoretical conclusions are then applied on the sample of statistic data from EU and UN sources with the aim of verification of theoretical conclusions validity.
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Competition and concentration of the Czech banking market using the Competitive Intelligence
Matyášová, Daniela ; Blahová, Naďa (advisor) ; Brada, Jaroslav (referee)
The thesis focuses on the competition and concentration of the Czech banking market, using the Competitive Intelligence tools to gain and maintain the competitive advantage. Assessment of the domestic banking market concentration is based on the results of indicators, such as the concentration ratio and Herfindahl Hirschman Index. On the basis of the degree of the competition among the subjects in this segment the attention is given to the process of the Competitive Intelligence which, if implemented properly in the company structure, ensures the bank to gain and maintain the competitive advantage. Possible areas of interest are also mentioned, systematic monitoring of these areas enables the bank to take timely actions responding to changes in the competitor strategy and leading to improve relationships with clients.
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Trade Relations between Colombia and the Czech Republic
Lukeš, Nataly ; Daza Aramayo, Lourdes Gabriela (advisor) ; Zajíček, Miroslav (referee)
The goal of this thesis is to determine and analyze trade relations between the Czech Republic and Colombia and to identify concrete business opportunities among them. the sub goals include the comparison of macroeconomic, political and socioeconomic indicators, analysis of the trade flows of goods, to identify the top 10 products and to determine the competitive advantage of both countries by using Porter's model of national competitive advantage. Finally several business opportunities are identified and each of them is described in more detail. The used methods are description, analysis and comparison of data from the Trademap webpage, World Bank and official records and reports from both countries trade ministries.
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Building Competitive Advantage of Czech Companies through Creative Online Advertising in the Single European Market
Navrátilová, Ludmila ; Kita, Jaroslav (referee) ; Šimberová, Iveta (referee) ; Turčínková, Jana (referee) ; Světlík, Jaroslav (advisor)
This doctoral thesis focuses on creative online advertising in the context of understanding the value orientation of Czech consumers. By interactions of creative campaigns and national culture of target country aspects businesses can achieve a competitive advantage in the field of digital marketing communications. The main objective of the thesis is to create a concept of creative use of online advertising in the Czech market in relation to the cultural values of Czech consumers as a factor of increasing the competitiveness of Czech companies. The result of the thesis is a design that represents the creative elements of interactive online campaign to Czech national culture, defined as the value orientation by Schwartz according to targeting to defined age group of consumers and it also defines the effective use of online ad formats.
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Economic Aspects of Education at Language Schools in the Czech Republic
Dvořáková, Miroslava ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is focused on financial sources invested in education at language schools in the Czech Republic. The theoretical part gathers data associated with the topic and is based primarily on the specialized literature. From the characterization of linguistic companies, it is obvious that this type can be described as a non-formal type of education. According to the international classification it belongs to the post-secondary non-tertiary education. Information obtained in the theoretical part will be important for the analytical part of the thesis. The practical section describes mostly language schools, analyses their offer of linguistic classes for public in detail. Both economic and non-economic criteria will be analysed and compared. The conclusion of the thesis presents evaluation of the previous parts. It is clear that the competition in the particular market is strong, and therefore it is necessary for every company to strive for some kind of competitive advantage. Regarding the choice of a suitable linguistic course from the point of view of a student, we suggest several factors that one should consider. Generally, it has been proven that investment in any kind of education is always considered a good investment.
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