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Application of the environmental approaches in commercial enterprises
BARTOŠOVSKÁ, Lucie
The main purpose of this paper is to determine the level and form of application and elements of environmental management in stores. The paper is based on analysis of primary data got from interviews with operations managers and from answers of questionnaire from customers of stores. The results of paper and concept of measure for food stores are at the close of the paper.
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Employing people with physical and multiple disability from the employer{\crq}s point of view
VALIČKOVÁ, Jana
Employing people with physical and multiple disability from the employer{\crq}s point of view I chose the subject of this thesis because I work for o.s. Asistence as a work counselor within the framework of a transit program and one of my duties is to help people with physical and multiple disability find a job as well as establish contact with employers. People with health disability are among social groups most threatened by unemployment. They make up about 13% of the level of unemployment which is increasing. There are surely many reasons for such a high level of unemployment among people with health and multiple disability. Among them we may rank insufficient coverage of services supporting this social group in the process of seeking work, next a low number of vacancies and finally the lack of experience of employers with employing people with a health disability. A number of people with physical and multiple disability would very much like to be employed in the regular labour market. There are also employers who would very much like to employ such a person, but they do not know how to find a new employ or who to contact as well as how does the whole process of employing disabled people work. One of the services dedicated to this social problem that seems quite promising is the supported employment. The aims of this thesis were various. Partly to describe the process of employing people with physical and multiple disabilities from the employer{\crq}s viewpoint. Then to describe in what way employers need to be supported when employing people with physical and multiple disabilities. The final aim was to describe the motivation of current employers to employ people with a health disability. The first part of this work deals with the characteristics of people with physical and multiple disability, with their rights, the relation of the society regarding the employment of these people and legal aspects applied to employing people with health disability. I also described the services that are provided to employers employing people with physical and multiple disabilities by agencies of supported employment. I also mentioned Corporate Social Responsibility and its usage in the social area. The research itself was carried out in collaboration with o.s. Asistence. The group on which the research was carried out was made up by five employers employing people with physical and multiple disability and by five counselors from o.s. Asistence. The data were collected by means of a semi-structured interview. The interview itself focused on the motivation of the employers to employ people with health disability and the legislation pertinent to the discussed problem. The interview with the counselors regarded similar topics with regard as to how do they participate in the process themselves. This work may be a source of information for current or potential employers of people with physical or multiple disability. At the same time it may be of use to people providing services to this social group by helping them in finding a job.
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Corporate social responsibility at Kladno region
Kozáková, Kristýna ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The aim of diploma thesis is to identify the level of corporate social responsibilty in the specific organizations from different branches including non-profit organizations. The thesis also involves an analysis of inhabitans' consciousness about corporate social responsibility. The research includes also a sample of students. This thesis evaluates the level of corporate social responsibility, compares results with results of whole Czech Republic research, identifies weaknesses and offers recommendations for improvement of corporate social responsibility at Kladno region.
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Compliance in real business
Kalová, Kristýna ; Pelák, Jiří (advisor)
My bachelor work deals implementation of Compliance in real business companies. In this work is explained the idea of Compliance, corporate social responsibility, environmental policy and term of Stakeholders. On the frequent examples are shown methods of enterprise corruption.
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Importance of building brands
Plaček, Jan ; Kašparová, Eva (advisor) ; Cipro, Martin (referee)
This paper aims to describe the relationship of existing or potential customers to the company brand. Theoretical part of this thesis deals with brand building and all relevant aspects, which are primarily concerned about aspects of CSR ("Corporate Social Responsibility ") programme. The practical part of this work closer looks at the project "Sponsors for kids" which is a typical example of the CSR programme.
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Cause Related Marketing in the Czech Republic
Lipovská, Petra ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor's thesis concerns with an issue of perception and influence of Cause Related Marketing on young generation in the Czech Republic. In the theoretical part the key principles and forms of the partnerships between the businesses and non-profit organisations or causes are explained. In this part there is also a detailed case study from abroad. In the practical part the author evaluates two Czech CRM projects and shows the results of own research of attitudes of young Czech consumers to CRM and also tries to find differences in perception according to sex and place of living.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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