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Co-branding of payment cards
Přikryl, Jiří ; Křížek, Tomáš (advisor) ; Kolman, Marek (referee)
The bachelor thesis deals with possibilities and use of co-branding within the financial institutions. It mainly focuses on co-branding payment cards aiming both, the analysis of the current situation on the market for these products in the Czech Republic as well as the outline of their new usage opportunities. The theoretical part defines not only the basic concepts of the branding phenomenon but also more deeply characterizes its part called co-branding. The paper then offers fundamental information about payment cards as a product where this marketing method is commonly implied. The practical section describes progress in the amount of credit cards in the Czech Republic depending on the number of other cards issued, specifies currently offered co-branded credit cards with regard to benefits for bank, partner and consumers, and outlines new possibilities of co-branding usage within financial institutions.
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Payment cards on the Internet
Škop, Roman ; Matuštík, Ondřej (advisor) ; Zaoral, Ondřej (referee)
The bachelor thesis brings the view of the historic, current and the future development of this payment instrument, a typology of credit cards, complete with the introduction of new contactless payment cards. Furthermore, the thesis focuses on their use and also deals with topics closely related to payment cards since their beginnings, which are security and risks, whether in cash withdrawals from ATMs, during the payment at merchants or at a convinient and increasingly popular shopping on the Internet. The final part of the thesis provides an analysis of current state of payment cards in the Czech republic, including an overview of current payment card offers from leading Czech banks.
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Credit cards on the internet
Kolář, Jiří ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
Using credit cards to buy goods and services is becoming more and more popular and this trend can be observed even when paying by card over the Internet. From a customer perspective is indeed a comfortable and quick way of paying. Merchants realize this and so in their online stores card payment allows. The content of this work illustrates the issue of security of payment cards on the Internet, encryption and secure communication, as a basis for describing 3D Secure standard. The aim is to analyze the security features of payment cards issued by banks and credit institutions operating on the Czech market from the perspective of the owner of the credit card. At the same time to estimate future developments in this sector based on facts and trends.
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Future of credit cards and their use
Kůrka, Jakub ; Schlossberger, Otakar (advisor)
This thesis is dedicated to the topic of payment cards and their future. By analyzing individual products and services it aims to outline the expected direction for the development of payment cards. Over several chapters it addresses the definition of the term credit card, as well as categorizes the various types of cards, their characteristics and uses. A discussion of the history of each issuer is included. This is followed by a study of the technological developments in hardware in the form of payment cards and devices for their acceptance; the software by which the cardholder receives the latest programs for execution of payment transactions; and the services which make the entire process more enjoyable and simple for the customer. A special section of the thesis is devoted to premium cards.
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Loyalty program of payment cards, solution based on DWH
Jersák, Pavel ; Pour, Jan (advisor) ; Novotný, Ota (referee)
This diploma thesis is covering topics of customer's loyalty, loyalty programs in banking and mainly topic is loyalty programs of payment cards in banking industry. First theoretical parts is guiding us though concept of customer's loyalty in banking industry and is describing specifics of this loyalty compared to loyalty to sales businesses. Further, this thesis is trying to show opportunities to be used to support customer's loyalty in bank with participation of credit and debit cards. In this sense, these payment cards are those that enable client's entry into the loyalty program and into the advantages that is loyalty program offering. Further, this thesis is describing interesting concept of loyalty program that is closely coupled with business partners that give opportunities to make the program very variable and interesting for customers. Practical part of this thesis is describing basis for technologies to be used while deploying the loyalty program and is discussing two main technical concepts regarding loyalty system integration with current bank information systems. One of those is further discussed and described from the point of view technical realization in common data warehouse systems. Main contribution of this work is preview of approaches to payment card loyalty programs and also preview of possibilities in way the loyalty program can be integrated with data warehouse currently deployed in the bank.
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Payment Card Security
Coufal, Jiří ; Schlossberger, Otakar (advisor)
The main idea of this bachelor thesis " The Security of Pay Cards" is to show readers security risks that comes together with daily usage of pay cards. In the first part of the work author talks about history and todays situation. Main part of work deals with most common frauds and tricks with pay cards. Reders are also given advices how to deal with security risks. At the end of work autor writes about future technologies and his own opinion about security situation with pay cards and possible solutions.
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Analysis of non-cash Transactions in the Czech Republic
Boučková, Petra ; Votava, Libor (advisor) ; Kincl, Tomáš (referee)
The thesis is focused on non-cash payments. It is divided into theoretical and practical part. The theoretical part describes the historical development of payment cards and forms that are accessible to the citizens. There are described current news and trends in non-cash payments. The practical part is focused on the development of non-cash transaction in the Czech Republic and comparison of the Member States of the European Union with Czech Republic. Attention is also given access to banks and card associations on this issue.
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Selected payment instruments in Kazakhstan
Donova, Svetlana ; Schlossberger, Otakar (advisor)
The topic of my bachelor's thesis describes selected payment instruments Kazakhstan. In my work I focus on the most detailed description of the four instruments used, their characteristics and special features. Securing payment system is one of the most important national economic tasks of banks in a market economy. System of payments can be subdivide in terms of forms of payment for cash and non-cash. Payment instruments are the main implementing instrument of non-cash payments between various financial market. In recent years, using various instruments is very different from each other - some used more than others. Eg. payment card, which is one of the modern payment instruments has seen a dynamic development in recent years.
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Credit cards on the internet
Kvasnička, David ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
As a result of the fast development of information technologies, sellers began offering new ways of payment methods. In the Western Europe, North America or developed Asian countries credit and debit cards are deemed as a necessity among the vast majority of the population. This development has been reflected on the Internet as well. This dissertation focuses on payment methods that are nowadays available to the Internet users. The aim of this dissertation is to analyse the advantages and disadvantages of the various payment systems available in the Czech Republic; not only from the customers' point of view, but also from the perspective of business owners. Furthermore, this paper evaluates the possible risks associated with payments over the Internet, describes recent developments and predicts the future trends in this field by using statistical data.
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Payments Card on the Internet
Mládek, Jiří ; Matuštík, Ondřej (advisor) ; Nebřenský, Aleš (referee)
This thesis deals with the credit card on the Internet and everything associated with this technology. This is a historic development, use and types of payments, electronic purse and security. The aim is a analyze to use of payment cards over the Internet and analysis of their use in the purchase of e-shops in Bohemia. In modern times the trend is everything to facilitate, simplify and accelerate. The same is true of the technology of online payments. With this involves the security risks that are not ignored, and this issue will be mentioned in the work. The conclusion focuses on the evaluation of collected data relating to buying and using credit cards online among the Czech public. The work is structured into 5 chapters. The first deals with the history and development of payment cards, the second chapter discusses the types of cards and their use, the third chapter is devoted to security, the fourth is about electronic purses and the fifth analysis data from the questionnaire.
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