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Patricularities of Visual Signs in Frangrance Advertisement
Šebetková, Jana ; Svoboda, Aleš (advisor) ; Šafaříková, Radana (referee)
This theses deals with methods of making meaning of visual signs that appears most often in fragrance advertisement. This will be worked out through analysis of these visual signs. The aim of my theses is to find the most common and most frequent semiotic visual signs and stereotypes and to find out how these signs are trying to show us imagination of the smell of fragrance and also what they express. The hypothesis is a thought that contrasting of visual signs in a fragrance advertisement for women and in a fragrance advertisement for men contains different sign stereotypes and emphasizes different elements. In the theoretical part, which is, however, supported by concrete examples from practice, I describe semiotics in advertisement, advertisement in general, differences between promotional strategies of products for women and men. In the practical part the main subjects are examples of specific fragrance advertisement. I will show both denotative and connotative meanings of signs, their disposition in the room of an advertisement, the most common elements and I will also focus on differences between the advertising for both women and men. Key words: semiotic analysis, semiotics in advertisement, advertising, stereotypes, visual signs, gender difference, denotation, connotation, codes, fragrance.
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Socio-Pathological Phenomena at Secondary Vocational School and Their Possible Solution
Vlková, Kateřina ; Lorenzová, Jitka (advisor) ; Chrdlová, Michaela (referee)
This diploma work named Socio-Pathological Phenomena at Secondary Vocational School and Their Possible Solution deals, in its theoretical part, with the basic terminology related with this topic. It also focuses on the risk behaviour among today's young people, and briefly introduces socio-pathological phenomena which occured at the surveyed secondary school in the last two years. It also describes other kinds of contemporary risk behaviour among young generation. At the end of theoretical part, there are introduced some of the current trends in school prevention and solution of socio-pathological phenomena. Period of adolescence is of course closely associated with this topic. It's called critical stage, and all the students pass this period during their secondary school attendance. That's why the chapter devoted to adolescence is elaborated in full details. Gender differences concerning appearance and intensity of socio-pathological phenomena are also mentioned here. Next, there is explained the system of primary prevention in The Czech Republic, the importace of family and school background, the impact of peers on personality development. In empirical part of this diploma work, there is introduced Secondary Vocational School, Ltd., 844 Schulhoffova, in Prague 4. The research probe was realized...
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Ischemia-reperfusion injury in lungs after transplantation and the role of radical oxygen species
Mrázková, Hana ; Lischke, Robert (advisor) ; Třeška, Vladislav (referee) ; Kittnar, Otomar (referee)
Keywords: Lung Tx, EVLP, NHBD, IR injury, ROS, hypercapnia, gender differences This dissertation thesis deals with a very topical issue of the lack of donor organs for lung transplants. As with other organs, the number of patients on waiting lists in terminal stages of their diseases is also constantly rising but there is not an adequate increase in donor organs. We focused our experimental work on the development of research concerning the solution which is most successful in a long-term perspective, i.e. organ transplants from non- heart-beating donors (NHBDs), in an ex vivo lung transplant protocol (EVLP) on an animal model (Wistar rats). This is a method which is clinically established worldwide (in the Czech Republic only experimentally) and is constantly subject to further research. Based on earlier studies, we focused the first experimental part of this work on the potential protective effect of hypercapnic ventilation on ischemia-reperfusion (IR) lung injury in EVLP. The study proved that the hypercapnic ventilation has a protective effect on the generation of reactive oxygen species (ROS) in IR lung injury, but only when used in the period of reperfusion. In the second experimental study, we followed up a very topical issue of the effect of gender on IR lung injury in EVLP in...
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Stress and Its Influence on a Performance at Work
Prchalová, Martina ; Michálek, Pavel (advisor) ; Luhanová, Kateřina (referee)
This bachelor thesis deals with the problems of stress, focusing on working stress. The thesis concerns the basic terminology of stress, its division, the causes, consequences, and mentions the possibility of stress prevention. An important part of the thesis is a questionnaire survey in advertising agency Ogilvy & Mather. Topic of the questionnaire is The Stress and Its Impact on Performance at Work. Data from the questionnaire survey are evaluated by using software tatistica. It is analysed the impact of stress on performance at work and the influence of concrete stressors, relation between incidence of stress and levels of education, based on the obtained and evaluated data from the questionnaire. This bachelor thesis also concentrates on areas of stress in the context of gender differences and other factors, which have an influence on the stress.
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Comparing of intergenerational point of view on sexual behaviour and romantic relationships
NEJEDLOVÁ, Veronika
This bachelor thesis discusses attitude and behaviour of two generations and also gender differences. We compare points of view of two generations on sexual behaviour and romantic relationships. The theoretical part is divided into three main chapters and first chapter discusses sexual behaviour. In this part there are basic theoretical premises of sexual behaviour, choice of a sexual partner and metamorphosis of sexual behaviour through human era. The second part of theoretical part resumes the basic knowledge about choice of life partner, metamorphosis about choice of life partner through human era, forms of relationships, premises for relationships, the importance of relationships and also the question of infidelity. The third chapter describes basic knowledge about what generation is and how these two generations used for our research are different. The empiric part of this bachelor these sis aimed at exploring of different attitudes of two generations: the generation of "grandparents" (n = 30), in this group there are people born between years 1935 1950, and the generation of "grandchilds", in this group there are people born between years 1990 1997. The gender differences were examined too. The questionnaire used for this research was made specially for this bachelor theses and was built on basic knowledge from theoretical part. Statistic data processing was made in the Statistica 12 program and we used Mann-Whitney test and Contingency table. At the beginning 13 hypotheses were set up and in the end five of them was confirmed. In discussion there are reasons and limits of research analyzed.
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Analysis of the Gender Pay Gap on the Example of the US Labor Market
Suchý, Dobromil ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
This thesis deals with the analysis of gender wage inequality on the example of the US labor market. The theoretical part presents theories explaining gender differences. The methodological part describes the data source and method of selection of respondents for further analysis. There are also constructed econometric models used in other parts of the work. In the practical part are analyzed gender differences in selected fields and evaluated differences between socio-economic groups. The results of the analysis show that in all monitored sectors, married women reach higher incomes than single women, but it is not possible to confirm the hypothesis that the difference was greater in employments enabling home working or flexible working hours. On the contrary, the hypothesis, that it is more convenient for women to have small children in these more time-flexible jobs, is confirmed. However, it is not clear whether it is because of the nature of these fields or because of their profitability.
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Genderové rozdíly na trhu práce
Pecháčková, Monika ; Klosová, Anna (advisor) ; de Lara Resende, José Guilherme (referee)
This thesis focuses on gender based differences in occupational allocation in Central-European countries, i.e. in Croatia, the Czech Republic, Hungary, Poland, Slovakia and Slovenia. The main goal is to find out how much of the gender differences is related to women being equipped with higher/lower human capital in comparison to men. This thesis uses data from 2010 Life in Transition Survey provided by the European Bank for Reconstruction and Development. Focus will be placed on white/blue collar occupations split. For the empirical analysis an extension of the Oaxaca-Blinder decomposition for binary dependent variable model provided by Fairlie (2005) will be used.
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Leisure Time of Parents with Disabled Children
KROPÁČKOVÁ, Kristýna
The main thesis deals with leisure time of parents with disabled children. The chapter called Present Situation talks generally about this topic. In the six parts of this chapter are explained terms like leisure time, how specifics can influence ways of spending leisure time and the roles of another factors. All is elaborated with professional literature. The next chapter specifies the goals and research questions. The main goal of my thesis is chart of subjectively perceived satisfaction with own spending leisure time of parents with disabled children and its real quantity and quality. For fulfilment goals and answer the questions was selected qualitative research, method of halfstructured interview. The complex of asked people is comprised of 8 parents, more precisely of mothers with disabled children. The stated goals were met based on implemented interviews. It shows although the term leisure time is understood in similar way, the real ways how to spend it are greatly different, especially by the quality of family environment. Discovered results are possible to use as summary of present situation in leisure time sphere of parents with disabled children not only for the facilities which cooperate with these parents, but they're also applicable for the general public and for parents.
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Work-Life Balance in an international context
Josefová, Veronika ; Stříteský, Marek (advisor) ; Brožová, Kateřina (referee)
Work-life balance is often a discussed topic in most industrialized countries. Many employees are dissatisfied with working hours, high labor intensity and stress at work. A large number of employees would prefer flexible working hours, part-time, which would lead to better opportunities for reconciling work and family life. Individuals are trying to find a balance between professional and personal interests, some are even forced to decide whether to give priority to family and private life. Thesis deals with different work-life balance policies and programs, problems of gender differences and equal opportunities. It examines how the Czech Republic is able to juggle family and work life. It focuses on the status of women in the labour market, including historical context, the individual programs and policies that promote the harmonization of personal and professional sphere. The practical part analyzed the situation in selected countries and the paper is also engaged in various international companies in which I used structured interviews with HR representatives and other staff examined the possibility of work-life balance and the differences between the situation in the Czech affiliates and the mother country.
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