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The entry of a company to foreign market
Havelková, Tereza ; Zadražilová, Dana (advisor) ; Beran, Rudolf (referee)
The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.
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Evaluation and analysis of the financial strategy of the company Linea Nivnice as
Juhászová, Bibiána ; Machek, Ondřej (advisor) ; Štamfestová, Petra (referee)
The aim of this thesis entitled "Evaluation and analysis of the financial strategy of the company Linea Nivnice as" is to analyze the financial situation of the company Linea Nivnice between 2009 and 2013. The work is divided into theoretical and practical part. The theoretical part describes the theoretical background, methods and procedures for analyzing financial strategy as horizontal and vertical analysis, balance rules, ratios, economic value added, creditworthy and bankruptcy models, PEST analysis, SWOT analysis, Porter's five forces model and comparison with the industry . The practical section provides the methods and procedures applied by the company Linea Nivnice Conclusion contains a summary of the most significant identified knowledge and assessing the financial position of the company.
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Strategic Analysis of Pivovar Jihlava Company
Bauer, Michal ; Dvořák, Jiří (advisor) ; Tužová, Julie (referee)
The thesis analyses and evaluates current situation of Pivovar Jihlava, a. s. by theoretical knowledge. The thesis contains analyses of internal and external environment of the company through which are specified strengths and weaknesses, opportunities and threats. Based on obtained information, measures are suggested to lead to development and improvement of the current company situation on the market.
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Partial Strategies of an Enterprise
Sirotková, Kateřina ; Kovář, František (advisor) ; Veigert, Jiří (referee)
This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.
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Strategy of an Enterprise
Brabcová, Sanda ; Kovář, František (advisor) ; Tiefenböck, Petr (referee)
The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.
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Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
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The firm strategy project of the company Gentech, s. r. o.
Pulkrabová, Magdalena ; Šlechtová, Jitka (advisor) ; Švecová, Lenka (referee)
The aim of this thesis is (i) the introduction of the small company Gentech, s. r. o., which operates in building industry, (ii) the assessment of its current activities, (iii) the internal analysis of the firm, (iv) the analysis of the firm's industry and (v) the external macroenvironment (PEST) analysis. The internal analysis identified the firm's strengths and weaknesses and the external analysis revealed opportunities and threats. A profile of the strengths, weaknesses, opportunities, and threats were generated by means of a SWOT analysis. An industry analysis was performed using a framework developer by M. E. Porter known as Porter's five forces. On the bases of the information from the environmental scan, they were outlined possibility options for the firm strategy which should be necessary for this small company to survive and prosper.
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Shevchuk, Roman Bc. ; Kovář, František (advisor) ; Fučík, Pavel (referee)
Strategická analýza a její praktická aplikace na podnik. Externí analýza zahrnující analýzu makrookolí (PESTE analýza a metoda 4C) a analýzu mikrookolí (Základní charakteristiky odvětví, Struktura odvětví, Hybné změnotvorné sily odvětví, Porterův model pěti sil). Interní analýza zahrnující prověření zdrojů podniku a nalezení a popis klíčových schopností podniku (Analýza nákladových výhod, Finanční analýza). SWOT analýza. Návrh strategie a doporučení, vhodné pro analyzovaný podnik, pro další rozvíjení výhod podniku a zvýšení konkurenceschopnosti v daném odvětví.
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