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Advertising
Pokorný, Jiří ; Cahlík, Tomáš (advisor) ; Koubek, Ivo (referee)
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes. Advertising is modelled with the Cobb-Douglas function as a good that is complementary to the good that is advertised. The models show that advertising decreases the total welfare only in some cases. If it is profitable for a firm to advertise, its production usually increases the total welfare. 1
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Advertising
Pokorný, Jiří ; Cahlík, Tomáš (advisor) ; Koubek, Ivo (referee)
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes. Advertising is modelled with the Cobb-Douglas function as a good that is complementary to the good that is advertised. The models show that advertising decreases the total welfare only in some cases. If it is profitable for a firm to advertise, its production usually increases the total welfare. 1
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Solution to financial crisis in the management of construction company
Lemberk, Jan ; Polák, Martin (referee) ; Puchýř, Bohumil (advisor)
In this work we will deal with financial analysis of construction company and design possible solutions for stabilization. In the theoretical part of this work we will first focus briefly on the basic issues of macroeconomics, microeconomics, economic situation, especially in construction and perceive financial analysis of company. Based on this knowledge we will analyze a specific company and will draw possible solutions enabling us to achieve a profit or at least overcome the crisis period. For financial analysis will be the part of this work used primarily horizontal and vertical analysis ratios and analysis of financial statements.
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Industrial production slightly decreased
Český statistický úřad
Průmyslová produkce po dvou letech růstu se v roce 2012 mírně snížila. Meziroční pokles započal ve 2. čtvrtletí a v následujících obdobích se postupně prohluboval. V celoročním pohledu pak jen pět odvětví zpracovatelského průmyslu vykázalo růst. Jedním z důvodů poklesu byla pokračující nízká domácí poptávka doprovázená oslabením poptávky ze zahraničí v důsledku zpomalování ekonomického růstu v zemích Evropské unie.
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Odraz ode dna
Dubská, Drahomíra ; Český statistický úřad
Komentář se zabývá sadou aktuálně zveřejněných dat a metodou klouzavých průměrů vyvozuje trendy. Komentován je vývoj maloobchodních tržeb, průmyslové produkce a zejména nových zakázek, stavebnictví a zahraničního obchodu. Zdůrazněny jsou tendence v zahraniční a domácí poptávce. Závěr zohledňuje i další dokreslující ekonomické indikátory.
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Labour Market Adjustment since the Global Financial Crisis: Evidence from a Survey of Czech Firms
Babecký, Jan ; Galuščák, Kamil ; Žigraiová, Diana
The paper reports how Czech firms reacted to changes in economic conditions in the aftermath of the global financial crisis of 2008–2009 until 2013 and identifies specific patterns of employment, wage and price adjustment by firms. The results are drawn from a survey of firms conducted within the third wave of the ESCB Wage Dynamics Network (WDN3). Overall, while changes in demand were both positive and negative over the period, aggregate wage growth remained low, although more firms experienced an increase in average productivity over labour costs than a decline. Labour cost reduction was achieved mainly by reduction of new hires and by individual layoffs. The main obstacles to hiring workers were uncertainty about economic conditions, high payroll taxes and a shortage of labour with the required skills. The frequency of wage changes was lower in 2010–2013 than before and was attributed by firms inter alia to stronger competition. Wage freezes and wage cuts were still in use, while wage growth was more likely to be observed in very small and large firms and firms with a foreign owner. The frequency of price changes in 2010–2013 compared to 2008–2009 remained unchanged for more than 80% of firms. More frequent price changes were due to stronger competition and volatility in demand, while exchange rate changes contributed to higher frequency of price changes on foreign markets.
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