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Merits of selected natural resource and its region development influence
VOŘÍŠKOVÁ, Alena
The topic of this thesis is the value of a selected natural resource and its influence on the region{\crq}s development. This thesis has been divided in two parts. The first part is theoretical and it defines natural resources and their evaluation. The theoretical part is concluded by information about regional politics and development. The practical part of this thesis consists of two areas. In the first one, I characterize South Bohemian region as well as Lipno reservoir. In the second one, I deal with the land prices in Lipno area and compare them to the land prices in the area around Orlik reservoir. The amount of the prices indicates differences in holiday resort values of these reservoirs and their contribution to the region{\crq}s development. The main goal of this work is to analyze, on the basis of natural resources{\crq} evaluation, the relationship between the natural resource value and economic development of the selected area of the South Bohemian region. Another significant goal is an elaboration of a survey of methods used in natural resources{\crq} evaluation, from the perspective of nonmarketable resources{\crq} evaluation as well as evaluation of any inmovable object that satisfies people{\crq}s needs. An important aim of the practical part of this thesis is a land price analysis of Lipno reservoir area. The last goal I have proposed to me is to compare the land prices around Lipno reservoir to those of Orlik reservoir. The value of an natural resource can be expressed in different ways, for example, in how much people, who use that holiday resort, esteem it. Considering the topic of my thesis, I have chosen an evaluation according to land prices. If a natural resource is valuable, then its value will be reflected in people{\crq}s willingness to pay for the possibility of living in its nearness. This is also obvious with Lipno reservoir, as the land prices there are much higher than the land prices in any other holiday resort situated near a water reservoir. Nevertheless, even here we can still find places, that have not been fully developped yet and which offer possibities of exploitation. Considering the above-mentioned findings and examples, it is obvious that Lipno water reservoir not only provides the South Bohemian region with incomes from tourisms but it also has a movable value of an ascending tendency. Despite its invaried long-time exploitation potential, its holiday resort function has caused recently, that Lipno area is being valued more and more. This tendency is reflected in the increasing prices of building estates near the reservoir, which indicates people{\crq}s willingness to pay more and more for a valuable holiday resource.

Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).

Help Intervention Center Vysočina Region - Socio-legal Aspects of Social Service Provision
SVOBODOVÁ, Vendula
The main objective of the thesis was to map possibilities of a co-operation among the intervention centre and other entities interested in helping to people threatened by the domestic violence. The current status was taken from the professional literature. There is described an issue of the domestic violence, types and forms of the domestic violence, its characteristics and dynamics, causes, consequences, legal framework of the domestic violence, its actors, entities helping to people threatened by the domestic violence and an interdisciplinary co-operation. The qualitative research was used in the thesis. A tool for the data collection was a semi-standardized interview. Questions were based on theme ranges concerning the examined issue. The research sample consisted of 13 workers of the entities helping to people at risk of the domestic violence in the Highland (Vysočina) region. The research showed that the domestic violence is a very wide-spread and still underestimated issue. At the same time it is seen a considerable progress in the area of the help to people at risk by the domestic violence. Further the research showed that workers do not exactly know services provided by the Intervention Centre of the Highland (Vysočina) region. Thanks to this fact there can occur a disinformation of people threatened by the domestic violence. The staff can determine the most often demanded help from the side of the potential service users. They can also recognize that not always it is about the help the intervention centre is able to provide. The research does not confirm that the personnel generally would be influenced by prejudices at their work with people at risk by the domestic violence. But they were certainly also in their professional life influenced by a personal experience with the domestic violence that acquired in their neighbourhood. The research raised a possibility of a co-operation among the intervention centre and other entities, namely organizing case conferences. This thesis can be used in practice for an acquisition or addition of professional experience related to the issue of the domestic violence and available provided services.

Interaction between double tax treaties and domestic law
Nešleha, Matěj ; Tepperová, Jana (advisor) ; Vančurová, Alena (referee)
The main aim of the diploma thesis is to identify situations of mutual interaction between double tax treaties and domestic law of income tax, in these situations there is not only one interpretation. This interaction is described by many actual discussed issues, which exists on the field of the income tax. Theese discussed issues are primarily about permanent establishment, first issue is about permanent establishment according to the double tax treaty between the Czech republic and Germany, second issue is about permanent establishment according to the double tax treaty between the Czech republic and Ukraine, last discussed issue is about information obligation of permanent establishment according to the czech income tax act. The sources of theese problem are judgements, professional literature and professional discussion (KOOV).

Building identity and image of a sport club
Kuchár, Róbert ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
This work is focused on researching identity and image of sport clubs. Gained and analyzed theoretical - methodical information served as a basic point for the creation of theoretical part which is focused on two particular clubs (Tatran Prešov and Sparata Praha). The aim was to analyze their strategy in the area of creation of the identity, and consequently researching the main image opinion among public which was obtained by a questionnaire. At the beginning of this thesis a hypothesis was sated, which was not completely approved, but on the other hand it was not disapproved. The end summarizes reached and analyzed outcomes and recommendations and suggestions in the area of improvement of identity creation which could bring positive reactions among wide public.

Business Projects and Capital Budgeting
Peeva, Margarita Naumova ; Brůna, Karel (advisor) ; Štěrbová, Ludmila (referee)
This thesis describes in depth what the steps for a successful business project are: from an idea to its implementation. Every business project may be regarded as an investment. I followed the institutions involved and then the instruments needed, but the next logical step in order to complete the picture would be the human factor. Because all the knowledge base on how to support the mission (idea and its goal), how to manage the project, and what kind of players to involve in the end is executed by people. Humans are incapable of predicting the future, but are perfect in adapting to new realities. Similarly, no capital budget can be perfectly coinciding with expected performance. No matter how many times the facts are checked the perfect balance is lost with time. My goal with this topic was to show that in order to bring business value and competitive advantage, good knowledge of the processes and methods is paramount. Careful planning and execution can bring in synchrony idea, raising capital, risk management, capital budgeting and execution close enough, so that in the end a business project may be titled successful.

Technique: cutting weapons in the nineteenth and twentieth centuries - art and war
Krajíc, Petr ; Kafková, Helena (advisor) ; Filip, Michal (referee)
TITLE: Technique: cutting weapons in the nineteenth and twentieth centuries - art and war AUTHOR: Petr Krajíc DEPARTMENT: Institute for professional development, faculty of education SUPERVISOR: Mgr. Helena Kafková ABSTRACT The target of the thesis is to present cold weapons not just as means of hunt, everyday use, but also as an attribute of the worrior art and to present reasons and changes, that lead to continual retirement of cold weapons to marginal possition. I study relevant concepts and sketch various dimensions that a weapon has under the changing circumstances. The thematic part of the work is devoted to cold weapons of the period of Habsburc monarchy. I present, in six chapters, basic patterns of use and kinds of cold weapons, described chronologically in concord with their history. I also study the period of the First Czechoslovak Republic. The major contribution of the thesis is acquiring basic knowledge from history, technical development and also the reasons of various changes and presentation of the weapon as artifact of its individual value. I also offer a picture of history and its sense and accompany it with cold weapons understood as a means of expressing important social concepts. Key words:  War, weapon, mobilization, work

The role of NG2 glycoprotein in regulation of Rho/ROCK signaling
Kratochvílová, Magdalena ; Rösel, Daniel (advisor) ; Kuželová, Kateřina (referee)
NG2 is a transmembrane glycoprotein, which takes part in cellular processes such as adhesion, migration or invasivity, i.e., in processes important in tissue development but also in tumor and metastasis formation. Among other things, NG2 leads to an inhibition of neurite growth, and probably plays an important role in amoeboid type of cell invasion. These processes are in many respects similar. Both in inhibition of neurite growth and in mesenchymal-amoeboid transition occur morphological changes which lead to a loss of cell protrusions and a transition to a rounded shape. In both of these processes Rho/ROCK signaling also plays a crucial role. Connection between NG2 and the Rho/ROCK signaling pathway has been indicated in the process of inhibition of neurite growth. The mechanism of Rho/ROCK signaling regulation by NG2 glycoprotein is, however, still unknown. In this thesis is proposed a molecular mechanism of Rho/ROCK pathway activation by glycoprotein NG2 which relies on the NG2/MUPP1/Syx signaling complex where the scaffold protein MUPP1, bound to activated NG2, enables binding and activation of the Syx protein. Syx then as RhoGEF activates Rho/ROCK signaling, and the activated Rho/ROCK pathway leads to inhibition of neurite growth, increased cell contractility and traction forces. These processes are...

Monitoring the status ecology education at selected high schools of the Czech Republic.
GROULÍKOVÁ, Eva
The aim of this thesis was to monitor the ecology education at high schools of the Czech Republic and to compare them with modern knowledge and overall concept of ecology as a scientific discipline. The survey shows that the majority of high schools teach biological ecology (93.87%) with average 12 hours during the whole school attendance. Materials for lessons are drawn from textbooks, most of which is used Biologie pro gymnázia (Jelinek and Zicháček, 2007). Less than half of the teachers used to obtain information from internet and popular science journals. The textbooks used in high schools generally focus on the standard ecology. Only a small extent occur (or even completely absent) today highly topical issues such as evolutionary ecology, community dynamics or biodiversity and the factors affecting it.

Why began new wave of violence in Pattani?
Šimeček, Petr ; Barša, Pavel (advisor) ; Nožina, Miroslav (referee)
Nejjižnější část Thajska, někdejší malajský sultanát Pattani1, leží již více nežli dvě století na orbitu bangkokského politického centra. Region Pattani byl vojensky ovládnut a volně připojen již r. 1786 a po zrušení veškerých privilegií rádžů r. 1902 byl začleněn do centralizovaného thajského státu. Veškeré cyklicky se opakující snahy o jazykovou a kulturní homogenizaci jeho malajský hovořícího, muslimského obyvatelstva, nebo alespoň o získání jeho loajality se dosud ukazují jako zcela neúspěšné. V 19. století postupně došlo k nahrazení volného vazalského vztahu přímou kontrolou z Bangkoku. Ve stejné době začalo i systematické budování thajské národní identity shora. Roku 1909 byla ustanovena současná hranice , která oddělila jazykově, historicky a kulturně blízké obyvatelstvo sousedních malajských sultanátů od Pattani, které bylo rozděleno na provincie a definitivně začleněno do Thajska. Snahy o odtržení, nebo alespoň o získání autonomie byly potlačeny. Rada následujících snah o unifikaci obyvatelstva pattanské Malajce značně znepřátelila.