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Creation of Bangladesh in context of the Cold War
Abonyi, Ondřej ; Strnad, Jaroslav (advisor) ; Hříbek, Martin (referee)
The thesis Creation of Bangladesh in Context of the Cold War deals with the manner and extent the United States, Soviet Union and China attempted to influence the creation of Bangladesh. This thesis includes a brief summary of the events as they unfolded prior to the conflict and the reasons which led to it. The creation of Bangladesh is considered in the global context of the then ongoing Cold War and the thesis attempts to concentrate on the regional aspects of the conflict as well as the partial change of geopolitical situation that occurred due to this conflict. The author also attempts to point out the long term strategic interests of India and other world powers in South Asia. The author bases his assumptions on sources published from the seventies up to today. One of the most important materials analyzed are the declassified documents published by the government of the United States of America.
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The Business-Related and Logistical Challenges of Entering the African Solar Market. Illustrated on the Example of Solarity.
Widauer, Philipp ; Vinš, Marek (advisor) ; Kolář, Petr (referee)
The thesis evaluates the principal business-related and logistical opportunities and risks on the African solar market which is often associated to offer the last unexploited economic opportunities on this planet. For this purpose, the author examines three major African trade unions and reviews the strengths and weaknesses of each regional coalition. It becomes obvious that each respective trade bloc contains one dominant player, in this case Nigeria, Kenya and South Africa. The practical section starts with an analysis of the appropriate entry market for the Czech solar wholesaler Solarity. Subsequently, the author identifies South Africa as the best fitting market primarily because of good infrastructure, high purchasing power and a similar business culture. The author recommends that Solarity should apply an exporting entry mode due to its size and inexperience on the African market. Secondary research, first-hand experience and close cooperation with Solarity support the author in his final conclusions.
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The assumptions of commercial services development in a chosen area - DSO Chlum u Třeboně, Staňkov, Hamr
KOLÁŘOVÁ, Martina
The aim of this thesis is to describe a chosen microregion with focus on the given sphere of commercial services and to specify predispositions of development of this sphere of commercial services. An intention was to carry out the situational analysis which is a very important point for the formation of the strategy, whether it is necessary to find out the current market condition. The next purpose was to explore, whether the microregion has any specific predispositions so as to be successful in the sphere of commercial services and what the region should concentrate on at the present time and in the future. The Union of municipalities Chlum u Třeboně, Staňkov, Hamr is situated in the South Bohemian region and consists of three municipalities: Chlum u Třeboně, which is characterized as a small town, Staňkov and Hamr are villages. This union of municipalities is the recreational area and was established in 1999 for the purpose of obtaining grants for the building of a new technical infrastructure in the member municipalities. The area is placed in a landscape attractive for tourists. Beautiful and intact country-side can be found in the surrounding. A number of Czech sights and significant cities are situated nearby and fishpond cultivation has a long tradition there. However, the microregion encounters problems including bad state of some historical monuments, unsatisfactory conditions of local roads, aging population in municipalities, migration of younger population to the bigger cities, insufficient equipment of schools and bad transport availability to neighbouring municipalities. Using of the funds from EU could be the solution for improvement of this situation. The biggest potential for development is found in Chlum u Třeboně where the most important difference between potential and used opportunities occurs. The town endeavours to improve living of both local inhabitants and tourists. The activity is rather declining in Hamr and Staňkov, especially the inhabitants of Hamr don't care for tourism very much. On condition that tourism is used, it is possible to reach balanced development leading to the raising of the standard of offered services and also to raising of the quality of residents' lives.
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Analysis of the Automobile Aftermarket
Čablová, Eva ; Vávra, Oldřich (advisor) ; Duszek, Igor (referee)
The masters's thesis is focused on the Czech B2B market with car spare parts. First chapter explains theoretical marketing terms and methods that are later used in a practical part of the thesis. Second part of the master's thesis reflects current situation on automotive aftermarket. The reader will learn about subjects conducting business in the industry, about unions and trade associations that are entered by the subjects to protect their rights and interests. The chapter also includes block exemption that has legislatively changed rules of selling counterparts and of car repair. The third part describes Opel Spare Parts Programme, which was created to sell original spare parts Opel to independent services. Similar programmes of other car producers are compared in this chapter, and it also draws a comparison between offers of competitors in form of independent distributors of spare parts. B2B marketing research can be found at the end of the master's thesis, its aim was to identify levels of satisfaction with content and rules of the Opel Spare Parts Programme. Representatives of authorised Opel services became research respondents. Results of the research were used for planning marketing activities for 2013 schedule.
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Unemployment of Women in the Labour Market in Selected Region
ANOFREIOVÁ, Hana
The aim of this thesis is to describe the situation on the labour market in terms of women unemployment in the Region of South Bohemian. Women unemployment is compared with men unemployment. This work describes the influence of the discrimination of women in the labour market and also discusses why there is a discrimination of women in the labour market. The work also includes an analysis of trends and causes adverse situation of women returning to work after the parental leave and an evaluation of their options in the labour market. This work evaluates women unemployment and their options after returning from the parental leave.
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Valorization of the marketing strategy of the selected social service organization, under the law of social services 108/2006 Sb., and proposal of its innovation.
ŠAFRÁNEK, Libor
The objective of this thesis was to evaluate the standard of marketing planning in social services facilities established by the citizens? association o.s. Prevent. The objective was to find out whether such planning is performed and, if so, how and in which areas. In my research I focused on identification opportunities, risks, weaknesses and strengths of the individual facilities by means of a situation analysis, which enables to set the main pillars of the future marketing strategy. Further, I evaluated the provided services by interviewing a user of the services about the quality of service provided by o. s. Prevent facilities. The research was performed in facilities providing services in the drug addiction area on the territory of the South Bohemian region. Marketing as such was always primarily used in the profit sector. Currently, however, it has also entered the sector of non-profit organizations. The process is often accompanied by skepticism, which is based on a superficial view of the purpose of marketing management and also on the dominant position of the service providers in the region which means that they are not sufficiently motivated to use marketing. The method used for the research was collection of qualitative data. The data were collected by means of non-standardized questionnaires. Another research technique was interviewing. Additionally, directors of the individual facilities filled out tables for the situation analysis and clients of the facilities filled out non-standardized questionnaires with open questions. The research has shown that the individual facilities fail to use in their planning the structured mechanisms of marketing planning. Their planning is based on the necessity to meet requirements set by the law and in many cases their approach to the planning is rather intuitive. The quality of planning then depends on capabilities of directors of the individual facilities. A strong motivation element in favor of development of marketing strategies of the facilities might be the lack of financial means. On the other hand, the lack of funds also threatens introduction of new marketing activities in those facilities. Therefore it is necessary to think about the ways of effective generation of funds by their secondary economic activities. The research has confirmed the client´s satisfaction which is a significant indicator of quality of the provided services and of properly performed work by the facility. However, for a more efficient comparison comparative studies should be performed comparing the services with those of other facilities of similar type; this is the only way to prepare the facility for the ever more competitive market of providers of the services in the future. For the future structured planning it is essential to set some objectives. The objectives should be as specific and detailed as possible. The objectives should be measurable and comparable as only such objectives will enable to work on an effective and long-term strategy for the facilities.
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Market of selected organic commodities (organic potatoes, fruit and vegetables)
TANCEROVÁ, Pavla
Analysis of the South Bohemian organic production and distribution of "bio potatoes, fruits and vegetables." Focus on farm production, distribution channels, manufacturing utilization and application of the regional market (retail, food services). Definition of options optimization of production distribution chain, the prerequisite for wider representation of selected bio commodities in the regional market.
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