National Repository of Grey Literature 29,416 records found  beginprevious29407 - 29416  jump to record: Search took 0.74 seconds. 

Utilization of the internet in communication of Vitana, a.s.
Kosorín, Dominik ; Filipová, Alena (advisor) ; Průša, Přemysl (referee)
The diploma thesis provides a theoretical and practical perspective on the internet as a marketing communications space, and its strategic potential for Vitana, a.s.

Economic projects in the field of utilization of the historical monuments in the Czech Republic
Pelcová, Veronika ; Patočka, Jiří (advisor) ; Kouba, Vojtěch (referee)
A thesis called 'Economic projects in the field of utilization of the historical monuments in the Czech Republic.' covers the issue of problematic upkeeping of the historical sights and some possibilities of their usage in the field of economic projects. Chapter one refers to the legal regulation concerning the maintenance of historical monuments. Chapter two is devoted to the history of sights upkeep in Europe and in the Czech Republic. Chapter three introduces the term cultural monument and the conception of the cultural monument as economic good to the reader. Another part of this chapter is devoted to the specificity of the economic projects in the field of utilizing the sights. Chapter four refers to the financial upkeep of the historical monuments, especially to the possibilities of obtaining the financial resources from the public funds. It also covers some other alternative ways of financing. Two following chapters deal with the issue of using marketing and management in already realized economic projects. Second part of the thesis is devoted to implemented individual projects. The aim of this thesis is to map the main troubled areas in realizing the projects in the field of utilization of the historical monuments in the Czech Republic.

DEMATEL method and its utilization in multi-criteria decision making
Navrátil, Michal ; Jablonský, Josef (advisor) ; Fiala, Petr (referee)
This thesis is concerned with problematics of multi-criteria decision making, especially method DEMATEL, its modifications and combinations with another methods. There is description of particular steps of this methods and selected theory from various areas, which is used in these methods. In every chapter we can find theoretical explanation of these methods, description of their steps and afterwards these theoretical findings are applied on numerical example. Firstly, the crucial method is introduced. Then this thesis is concerned with its adjustments based, on different approaches, which are often used not only in decision making. In the end, all these findings are aggregated and new method is founded.

Komparace leasingového a úvěrového financování dlouhodobého hmotného majetku a dopady na bilanci vybraného podniku
Hrzalová, Marie
The comparison of the leasing and loan financing and their impact to the balance of the chosen company. Bachelor thesis. Brno: Mendel University, 2015. The bachelor thesis described in the part of the literature search the basic rules of the distribution of the company assets and the sources of their financing focusing on the problematic of financial leasing and loan financing. In the practical part, based on requests of concrete company needs, compares the financial leasing and the loan offer in terms of the administrative requests, the tax burden, net leasing advantage and the impact to the balance of the company.

Spanish court portraits of the 16. century and spanish portraits from the Lobkowicz collection
Kalinová, Daniela ; Zlatohlávek, Martin (advisor) ; Konečný, Lubomír (referee)
The thesis concerns Spanish court portrait of the 16th and the begining of the 17th century. After a brief introduction to the problematics of portrait in general it concentrates on the court portrait of the whole standing figure, maps the dawn of portrait painting in Spain and the origin of the indigenous portrait school. It analyses more closely two generations of Spanish portrait painters, especially Alonso Sánchez Coello and his competitors at the court of Philip II. and Juan Pantoja de la Cruz and his disciples working in Madrid during the reign of Philip III. Finally it summarizes the most interesting portraits from the Lobkowicz Collection which were made by these portraitists of the court of Madrid.

Premonstratensian Education in the Czech Territory in the 19th Century
Jeřábková, Lenka ; Opatrný, Aleš (referee) ; Michalcová, Andrea (referee)
Premonstratensian Education in the Czech Territory in the 19th Century This specific study contributes to the knowledge of the Order in our territory in the course of the 19th century and it explores the activity of the Premonstratensian in the schools established by them. The topic is approached in the broader context of the education of the examined era. The study explains the characteristics of the schooling and education organisation system as well, focusing on the specific problematic of religious schooling and education from various points of view. As part of the argument, the Order of Canons Regular of Prémontré is described and an evaluation of its educational activities in the course of all the history of the Order is provided. A significant part of the study is dedicated to the Strahov Abbey and its educational facilities, especially to the schools that were restored or undertaken by the Order in the researched period. The conclusive part characterises other schools run by orders in the territories of Bohemia and Moravia.

Formation of competences for ethic behaviour of nurses in undergraduate preparation
Babická, Marcela ; Lorenzová, Jitka (advisor) ; Strouhal, Martin (referee)
The main topic of the work is the ethics in nursery. Its theoretical part aims at research in the field of nurses' preparation for ethically professional behaviour based on specialised education. A direct relation to the aims of the research work shows the contents analysis of the ethic curriculum of the study branch a health care assistant, with medium level of education reached and the study branch of a certified nurse with higher professional level of education. Ethically relevant contents of teaching the general education and professional education subjects and aims of education programs in relation to ethic education were used as the starting points of the research section. The empiric part of the work deals with the problematic area of efficiency of nurses' ethical preparation methods. The aim of the research was to find out the level of relevance of education system claims towards ethically professional preparation of nurses from the point of view of efficiency of the process of their professional attitude creation and the way of their behaviour. The methodology of the research also included questionnaire investigations. The questionnaires were presented to teachers and students as the teaching process participants. The students were questioned in the fields of social characteristics, motivation for...

Influence of the Public Procurement on the Trade Market of the European Union
Votrubec, Jiří ; Brodec, Jan (advisor) ; Dobiáš, Petr (referee)
This thesis focuses on the influence of the public procurement on the trade market of the European Union. Its first, mostly theoretical part describes the law of public procurement in general, analyzing its primary and secondary legal sources both in Czech Republic and in the European Union. The second (practical) part deals with the four primary freedoms of the internal market of the European Union (freedom of movement of goods, services, capital and persons/establishment), comparing it with the most frequent exhibits of the relevant areas of the law of public procurement. Finally, the third part of this thesis is focused on the typical and most problematic ways of preventing the foreign companies from participating in the Czech public tenders.

Problematic or interesting pronunciation of foreign proper names (a Czech Radio employees' view)
Jílková, Lucie
This article presents preliminary results from field research conducted at Czech Radio. Researchers from the Czech Language Institute conducted a total of 15 approximately hour-long semi-structured interviews with Czech Radio employees. Topics of the interviews included (a) words which are problematic or otherwise interesting in terms of pronunciation, and (b) potential solutions to these pronunciation problems. The article presents an overview of nearly 80 foreign-language names which have various pronunciation variants, respondents’ attitudes toward them, and in some cases their declared process of finding the appropriate pronunciation. Attention is further devoted to the respondents’ awareness of the rules for the pronunciation of loanwords and foreign language personal names in Czech.

Prevention of ischemic involvement of the heart in acute coronar disease in prehospital care
Strnadel, Matěj ; Karásek, Jiří (advisor)
The acute coronar desease takes an important place as a cause of death in the world. The prehospital care, I wanted to describe here, is the first part of prevention of the ischemic involvement of heart. As mentioned, the fundamental part is a general idea about the symptoms given by the desease, which allows to start the terapeutic process by picking up the phone in order to call for a help. A duty of a doctor of the first contact is to recognize, if we are facing the acute coronar desease and to begin the treatment. The objektive is to establish the blood flow again as quickly and safety as possible. Acetylsalicyl acid and heparin is given to the patient immediately. A combination of other antitrombotic druggs is being tasted nowdays. The PCI is an obtion for the patiens with ST elevation and the patiens with ST depression in high risk. A trombolisis, as far as indicated, is used only for patiens with elevation of interval ST. The problematic of faciliting trombolisis is a question of future, because a satisfactory evidence does not exist yet.