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The role of e-business and ICT and its support in the European Union
Nechala, Marek ; Novák, Jan (advisor) ; Derfler, Václav (referee)
Thesis identifies the role of e-business and ICT in the economy of the present European Union and their function in increasing EU's competitiveness in the world's economy. It maps and evaluates help of the public sector of the European Union for this important component of modern economy. Thesis also describes current state of e-business and ICT both in the European Union and the world and outlines their probable future development.
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The current global ethical challenges in antropo and intersocial plane
Zeman, Jakub ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
This work deals with the creation of value-ethical base in western civilization, which is determined by the exponential development in the field of science and technology, economy and society. This brings new characteristics and requirements for streamlining existence of each individual. Despite the definition of critical spheres in the life of man influenced by such turbulent changes passes work on the analysis of indidvidual integration into surrounding reality, and finally gets to the very creation of ethical standards, their sources and search capabilities to the positive changes in this field.
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The globalization and the function of international organizations
Muziková, Kateřina ; Jiránková, Martina (advisor) ; Abrhám, Josef (referee)
The first chapter of the thesis deals with the theme of the globalization, its development, causes of origin, displays and impacts. Chapter two deals with the International Monetary Fund, its function and its position in the world economy. The third chapter is devoted to the Group of the World Bank, the activity of its particular institutions and the function of this organization. The last chapter deals with the World Trade Organization, its history and its up-to-date activity.
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Comparison of Bank Services in Czech Republic and United States
Ťopková, Alena ; Zamazalová, Marcela (advisor) ; Procházka, Jan (referee)
The Diploma thesis deals with two different banking systems. The first and second chapter have theoretical character and talk about marketing in services and changes in today's global banking world.The third chapter gains both from theoretical and practical knowledge and describes banking system in Czech republic and USA. The most important chapters are the 4th, 5th and 6th. They include bank services analyse, fee politics, type of distribution, and communication with clients. The result is mostly in comparison of the value and convenience for the client.
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Effects of MNC on the Czech market
Fraňová, Katarína ; Pichanič, Mikuláš (advisor) ; Theodor, Michal (referee)
My thesis concentrates on a specific Czech company, owned by a foreign multinational corporation and its effects on the Czech market. The name of the company is Eurest, Ltd., its owner is a british company Compass Group PLC. The thesis is dividend into two main parts. First, theoretical, deals with globalization, FDI and multinational corporations in general. The second, practical part is focused on the description of the company's activities, offered products and services and the internal affairs. This thesis also describes relationships with customers, suppliers and other important subjects involved in business with Eurest. It also describes and analyzes particular effects and indicators it has had on the Chech market over the period from 2002 to 2007. The future plans of the company are also described.
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e-Business and ICT - tools for competitiveness of the EU
Nechala, Marek ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
The thesis identifies the role of e-business and ICT in the economy of the present European Union and their function in increasing EU's competitiveness in the world's economy. It maps and evaluates help of the public sector of the European Union for this important component of modern economy. The thesis also describes current state of e-business and ICT both in the European Union and the world and outlines their probable future development.
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Globalization effect on connection of sponsorship activities and sales support in transnational corporations in EU
Bayerová, Ema ; Mikeš, Jiří (advisor) ; Dufek, Tomáš (referee)
Diploma thesis analyses connection of sponsorship and sales support in transnational corporations. It defines how these corporations direct their sponsorship strategies, if globally or locally. In the first chapter, it describes connection of sponsorship and commercial communications from the law, tax and mostly marketing point of view. In the second chapter, it describes possible forms of sales support in sponsorship projects. The third chapter analyses the impact of the globalization on sponsorship and sales support and describes integrated marketing communication. Telefónica S.A. and McDonald's Corporation are described as practical examples of the connection of sponsorship and sales support in transnational corporations.
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Managment in the global economy: opportunities and risks
Neterda, Filip Bc. ; Pichanič, Mikuláš (advisor) ; Spálenka, Daniel (referee)
The thesis start from general introduction to globalization but its focus is on the following areas: global buying of company inputs (sourcing), expanding on the foreign/global markets (output) and managing the risks associated with globalization (increased competition, foreign currency and raw material/inputs hedge). Overall the thesis is practical in its approach and thus it provides the real applicable approaches in terms of the management in the global economy. Despite these practicalities the thesis also aims at analyzing the more general business environment for global activities of a firm. This is realized in section on economic assessment of the market and evaluation of foreign currency fundamentals.
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