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E-commerce System Database Migration
Zkoumalová, Barbora ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The object of master‘s thesis is design and creation of e-commerce system database migration tool from the ZenCart platform to the PrestaShop platform. Both system databases will be described and analysed and based on gained information the migration tool will be created according customers‘ requirements and then final data migration from original to the new database will be executed.
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Information System Selection
Taraba, Tomáš ; Rubaninská, Zuzana (referee) ; Koch, Miloš (advisor)
This thesis deals with an appropriate information system selection according the specifications and criteria for small business comparing the products available in the market. The work describes the recommended system and implementation in normal operation, from which evaluates the benefits for the company.
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Extensibility of open-source platforms for online shopping on Czech market
Mišenko, Jakub ; Šebesta, Michal (advisor) ; Jelínek, Ivan (referee)
The main subject of this thesis is an analysis of open source platforms and their add-ons for online shopping in Czech market. The aim is to describe various open source platforms and chart available add-ons, such as shipping and logistics, connection with accounting systems, payment methods, price comparison and similar add-ons, which extend functionality of an e-shop. This work also presents the installation of PrestaShop and its basic add-ons, which are compared to similar paid add-ons.
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Marketing use of e-shops data
Přichystal, Jakub ; Šperková, Lucie (advisor) ; Jašek, Pavel (referee)
This thesis describes how internet shops can use customer data in order to create more effective marketing processes. Goal is to get overview of customer behaviour and preferences by analysing available data. Options for better marketing campaign targeting and customer segmentation are provided using results of this analysis. Theoretical part of thesis describes data sources, using these sources and metrics used for measuring marketing campaigns. Practical part consists of case study focused on analysing available data and proposals on how to use results of analysis for marketing campaign. Benefit of this thesis is simple description how to get competitive advantage by analysing available data using free tools.
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Analysis of small internet shop and its propagation
Henschová, Kristina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor's thesis deals with the analysis of small online store Náušnice od Tintiny (Tintina's earrings). First there will be a brief introduction into the store and its history. Next chapter is dedicated to web content management system Prestashop. This software is designed for administration of online stores. The fourth chapter analyzes the online store while answering following questions: How is the online store perceived by customers? How is the online store perceived by visitors? What is the target group the shop aims for? What is the price and margins? What are the strengths and weaknesses of the store and its opportunities and threats? Is the shop optimized for search engines? The following chapter deals with the propagation of the store. For the promotion we used the social network Facebook, Sklik.cz and also websites offering discounts. The sixth chapter evaluates used promotion tools and compares their success. Last chapter contains recommendation especially for this online store. However, these recommendations are easily applicable for similar small online stores that make similar mistakes.
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Analyses And Design Of On-line Shop
Verner, Tomáš ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.
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Creating of themes for an open-source eshop solution - Pretashop and a business plan for their distribution
Staš, Andrej ; Bruckner, Tomáš (advisor) ; Žamberský, Martin (referee)
The diploma thesis is based on the web Prestastyle.com that was founded in the first half of 2010. Initially it was a non-commercial project where users could find one free Prestashop theme that was ready for download and might be applied for eshop. (Prestashop is open-source solution for eshops) Due to personal reasons I stopped to build the project after short time. By this work I want to continue in the original intention. However, there should be more than just free themes. I want to offer also paid themes and modules of high quality so the users get valuable products. I describe the complete process of reconstruction of Prestastyle project -- setting the goals, analyzing of requirements, defining of users. As well, I present my business plan, which includes also a description of competitive sites and shows my advantages. Then I get to the technical solution and the realisation. There are variety of insights to problems I encoutered during the development. At the end I describe testing of the project and themes, I analyze results and compare them with the set objectives. I evaluate the final results and benefits of the work.
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Creating of e-commerce and goods presentation
Náhlovská, Klára ; Šedivá, Zuzana (advisor) ; Maryška, Miloš (referee)
The main goal of this bachelor thesis is the creation of ecommerce. Another objective is present to readers the possibility of making their own ecommerce focused on opensource solutions. The last objective is to familiarize readers with the principles of product photography of goods offered in this ecommerce. The choice of solution for creating ecommerce was conducted in cooperation with representatives of companies implementing ecommerce, with experts involved in creating ecommerce and information sources from the internet. Product photography took place at the home studio and was created by me. The most important assets of this thesis is the implementation of ecommerce. It is an extension of view for readers in the section of ecommerce and product photography. The thesis is divided into three parts. In the first part, I deal with theoretical way of choosing the best ecommerce possible solutions. Then I focus on the chosen option, open-source solutions. Based on selected criteria, I'm selecting the best opensource content management system implemented for the owners of ecommerce. Furthermore, I deal with graphics and its impact on web design and then about product photography principles. The second part describes actual creation of electronic commerce. I focus here mainly on presentation of the goods and its impact on users. It goes on with creation of product photography. The third section focuses on design testing by independent ecommerce users. Those should be able to identify other possible inconsistencies that must be implemented to improve the user interface. Furthermore, this section deals with comparing the competitiveness of goods, including its impact on users of electronic commerce to electronic commerce competition. The result of ecommerce creation is recommendation how to create quality ecommerce with low budget.
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