|
|
Biopotraviny živočišného původu a jejich tržní realizace
Man, Michal
In the bachelor thesis named Organic food of animal origin and their market implementation are defined general terms for organic farming and requirements for management of this program. It is talking about production, treatment and marking of organic food. We can find present position of organic food on the Czech market. The way, which producers can use for sold them. Their marketing and how much information costumers know about this theme. At the end, we can find prediction of the development ecologic farming and organic food.
|
|
|
Analýza spotřeby biopotravin v ČR
Zigmundová, Veronika
The bachelor thesis defines organic agriculture, including its products and outlines its current status in the Czech Republic and in the world. This work is focused on the organic food consumption analysys, which follows. The current situation of the global and domestic organic food market are stated, further individual continents and countries are compared from the point of view of the consumption level and the position of organic food at the market. The distribution channels for selling organic food are briefly described as well. The work itself includes proposals for marketing events which could contribute to bigger consumer's call for organic food and thus to higher sales volume. The effectiveness of the proposed events was verified by a questionnaire survey and its results were evaluated.
|
|
|
Organic agriculture (regional structural and geographical analysis)
MEINELOVÁ, Soňa
The aim of this thesis is to process and evaluate UZEI (MZe) data for organic agricultural produce and sales of the South Bohemian Region of the Czech Republic in 2011, followed by structural and geographic regional analysis, based on the graphical output (production maps, charts and sales diagrams). Analysis involved also current processing capacity and selected sales formats in the region.
|
|
|
Market of selected organic commodities (organic potatoes, fruit and vegetables)
TANCEROVÁ, Pavla
Analysis of the South Bohemian organic production and distribution of "bio potatoes, fruits and vegetables." Focus on farm production, distribution channels, manufacturing utilization and application of the regional market (retail, food services). Definition of options optimization of production distribution chain, the prerequisite for wider representation of selected bio commodities in the regional market.
|
|
|
Production and offer of regional and organic products in South Bohemia region and in county town
MARTAN, Jan
Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional food and organic food producers to seek their districts Prachatice, and Strakonice Czech Budejovice. When evaluating the questionnaires, it was found that two-thirds of respondents regularly buy organic or regional food. Most often it is bought at a store in a specialized department.Most of the respondents to pay extra for regional food for a month for her to spend in the range of 200 to 500 CZK.
|
|
|
Development of offer and prices of organic food
GONDEKOVÁ, Hana
The aim of the thesis is "Development of offer and prices of organic food". Organic farming and its development in Czech Republic, legislation, control mechanisms in organic farming are described in theoretical part, including market discription with organic food in Czech Republic and Europe. Second part describes customer questionnaire survey in model shop. Than was performed a control purchase. The last part is the analysis of price developments and price comparison of organic and conventional nutritive.
|
|
|
Organic food in current retailing
Horká, Jana ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
The main goal of my diploma thesis is to analyze the offers of organic food in chosen retail chains operating in the Czech market. At the beginning there are defined retail and retailing and there is briefly outlined the development of retail in the Czech Republic. In the second chapter there is introduced organic farming, its definition, goals and its current position in the world and in the Czech Republic. In this chapter is defined what is organic food, how is organic food labeled and which organizations do this business in the Czech Republic. The third chapter analyses the situation in the organic food market in the Czech Republic and there are introduced certain marketing activities and projects to promote organic food. The next chapter analyses the current retail net in the Czech Republic and in the following chapter there are introduced the retail chains chosen for the analysis of their assortment of organic food. The last chapter deals with analysis of assortment of organic food in chosen retail chains.
|
|
|
Comparison of Perception and Attitudes of Organic Food among Generations
Říšská, Zuzana ; Chylíková, Hana (advisor) ; Křečková Kroupová, Zuzana (referee)
The thesis deals with organic food products and its perception among cunsumers of different age. The main goal of the thesis is to prove that consumers of different age percieve organic food differently. First chapter describes principles of organic farming, its development in Europe and in Czech Republic, current situation of organic farming in the Czech Republic and legislation. Second chapter deals with typical czech consumer and the third one desribes methodology of research, that has been done. Fourth chapter analyses results of the research.
|
|
|
Role of permaculture in sustainable living
GAJDUŠKOVÁ, Alena
Mankind's relationship to the Material World is the defining and initial relationship when examining the evolution of sustainable development.Generally, mankind is intensely concerned with the environmental issues since the sixties of the last century, mainly because of the serious environmental changes which began to appear at that time. Permaculture, which is one of the alternative concepts, was originally created as a system of agricultural production and later extended to the different aspects of life: - cultural, economic and social.This work consists of several parts: in Pt. 1, I have analysed and summarized the project of the Forest Garden and the permacultural practices proposed in my Bachelor's thesis from the year 2011. Part 2 describes my application of recommended permacultural planting methods on selected crops, and the pros and cons of each procedure have been evaluated. In the Final part, I have followed traditional technological procedures and have elaborated the selected basic sorts of processed food.
|
|
| |
guest ::
