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Unfair competition - False advertising
Kakáčková, Tereza ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee)
This bachelor's thesis deals with the definition of unfair competition, and also false advertising. The work is divided into two parts. In the general section summarizes the basic concepts related to economic competition, unfair competition, advertising and false advertising. Information for this section was drawn primarily from the Czech legislation and literary sources. A special section is processed on the basis of the research. The aim of research was to determine the relationship of Czech consumers to advertising in general and the qualitative analysis discovers opinions on specific examples of advertisings.
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Remuneration systems: employees benefits
Pompová, Dominika ; Neusarová, Jana (referee) ; Tureckiová, Michaela (advisor)
The aim of the Bachelor thesis is to analyze the existing knowledge of remuneration system of employee benefits and remuneration management, with focus on the importance of non-monetary benefits in the scope of overall remuneration. The aim of practical part is to analyze system of employees benefits at two selected companies, to find out how the system is set up, if the system is effective (if there is demonstrable effect on competitiveness in the line of business, loyalty and satisfaction of employees), and how it is or was created. Moreover my aim is, on the basis of finding inadequacies, to propose possible solution for stated area. First part of thesis is drawn up as a summary of current theoretical findings in the area of remuneration (with accent on non-monetary remuneration); second part is focused on practical usage in concrete company environment.
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Community law against unfair competition
Nathanielová, Nicole ; Patěk, Daniel (advisor) ; Černá, Stanislava (referee)
Resumé Community Law Against Unfair Competition The purpose of my thesis is to analyze the European legislation on unfair competition, its application by Court of Justice of the European Union (hereinafter referred to as "CJ EU") and its implementation into Czech law. The thesis is composed of six chapters. Chapter One is dedicated to the general explanation and description of the unfair competition and its subjects. Chapter Two examines the background and evolution of the harmonization process on unfair competition on European level and summarizes present applicable directives. It also provides a brief note on respective Czech regulation in which these European directives were implemented. Chapter Three is dedicated to the subject of misleading advertising as defined by the Directive 2006/114/EC. The first part of this chapter provides a description of misleading advertising, second part illustrates the approach of CJ EU in its decisions. Third part is concerned with the Czech regulation of misleading advertising while it can be concluded that Czech regulation is sufficient according to required European standard without further need of implementation. Chapter Four is concerned with the comparative advertising and is subdivided into three main parts. Its first part contains a summary of conditions under...
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The analysis of tourism in the selected city (Třebíč)
Kačírková, Lucie ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with the issues of tourism development in the selected city -- Třebíč. The goal of this thesis is to assess the current level of tourism in the city, to analyze its potential for tourism development, the tourism infrastructure, the visit rate and to draw conclusions and propose measures. The first section deals with theoretical definition of basic concepts of tourism related to its operation in the city. The second section provides a brief description of resolved destination. The analysis of tourism in Třebíč is carried out within the third section of this thesis and it analyzes the potential for tourism development, the tourism infrastructure and the supply of tourism products of the city. The findings are summarized in form of a SWOT analysis. The fourth section analyzes the visit rate of attractions, information centers and accommodation facilities in the city. The profile of a visitor of Třebíč was made by using the project of CzechTourism "Monitoring of visitors in tourist regions of the Czech republic". In conclusion, proposals to attract new visitors and raise awareness of Třebíč as an attractive and competitive tourist destination are presented.
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Valuation of the company Pietro Filipi, s.r.o.
Marešová, Markéta ; Scholleová, Hana (advisor) ; Habrnal, Marek (referee)
The aim of this thesis is to determine market value of the Czech clothing company Pietro Filipi s. r. o. to the valuation date 30th 11th 2012 using the DCF method yield entities. The work is divided into theoretical and practical part. The theoretical part includes the basic concepts of business valuation theory, basic calculations, methods and procedures for determining the value of the company. The second part deals with the application of theoretical methods to the conditions of society. Contains acclaimed performance company, strategic analysis, expressing the position in the market and evaluate its competitiveness and financial analysis to appraise the current financial situation of the company. The results of these analyzes are used to forecast value generators, which are the main determinants for business valuation. After the financial plan, the company awarded the chosen method.
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Online marketing. Leveraging social media to promote classical music
Christovová, Aneta ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; KREJČA, Tomáš (referee)
This thesis is focused on online marketing and it’s features within the classical music context. The introduction briefly presents the Internet, marketing and online marketing. The thesis adresses following questions: using online tools, what can we do to let young people know about classical music? Which social media are ideal to connect with specific focus groups? Is leveraging social media at Czech music scene internationally competitive? Social media are introduced on a level of a common user, the analysis shows the suitability of various media for classical music institutions (orchestra, opera house, festival, interpret). While preserving the specificity of it, classical music is here seen as a (marketing) product. The thesis shows summary of all social media which are usefull for communication with people who use them. It also poses fundamental rules for effective use of social media.
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The winery JOHANN W
Schwarzová, Markéta ; Zelený, Lubomír (advisor) ; Fröhlichová, Lenka (referee)
The aim of this dissertation is, at first, describing the theory of the business plan, how the plan should look like, what it should contain in particular points. In the second, practical part I worked out the business plan for the Winery JOHANN W with using this theory. Excluding the basic summary of the business opportunity is a part of this work elaborately worked out the marketing and business strategy, the analysis of the market and the competition, the financial plan and described and evaluated risks of the project. In conclusion is here the implementation plan created, which should show the way to the set aims, mainly in the turistic sphere, which isnt developed for now. This business plan is primarily established for internal using of the Winery JOHANN W and of the author.
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Competition analysis of Sportisimo s.r.o.
The Quang, Tho ; Soukupová, Jana (advisor) ; Sirůček, Pavel (referee)
The aim of this bachelors thesis is to compile an analysis competitivensess for company Sportisimo s. r. o. by using strategic analysis and to suggest recommendations to improve competitiveness based on results from strategic analysis. This thesis divided to an theoretical part and practical part. The first, theoretical part contains definitions of competition, competitiveness a description of tools of strategic analysis. Practical part consists of company introduction, macro and micro environment analysis and analysis of internal resources of the company. Pest analysis and Porters 5 forces modul were used to analyse the external environment. Internal resources were analysed by strategic analysis of internal resources. Strengths, weaknesses, opportunities and threats are summed up in Swot analysis. In the end can be found recommendations for improvement of competitiveness of the company.
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Financial Analysis of Eaton Industries s. r. o.
Pham Minh, Dung ; Jiránek, Petr (advisor) ; Daněk, Stefan Svatopluk (referee)
This bachelor thesis presents a financial analysis of Eaton Industries s. r. o. Conduction of the analysis is based on publicly accessible financial statements of years 2010 - 2014. The purpose of the thesis is to evaluate the company's overall financial situation utilizing the standard methods of financial analysis which include the horizontal and vertical analysis and the financial ratios. Analytical calculations are accompanied with interpretations emphasizing the fundamental understanding of the company's financial statements. Competitiveness of the analyzed company is compared with the industrial averages of CZ NACE 29 and lastly a strategic market analysis is carried out using the Porter's five forces analysis.
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Creation of unusual tours for travel agency
Preiningerová, Denisa ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
Thesis is focused on creating tours for new or already existing travel agency, which should reach its new potential clients. This mainly includes students and graduates who are facing financial constraints due to lack of time devoted to studies and practice. Trips offered are also designed for adventure tourism enthusiasts and sports activities. The goal of the travel agency is to offer and authentic experience with sufficient freedom of self time management.
The first part describes basic theoretical background compiled through the analysis and compilation of information from scientific literature and Internet sources. The practical part is divided into three sector. First, is an analysis of the competitive environment, followed by a questionnaire survey investigating the relationship of potential customers for unconventional tourism. Finally, two sample tours are constructed and calculated which could become a new product of the travel agency. The result is an evaluation whether the tours would be feasible in the described form or whether there is a theoretical interest in them.
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