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Marketing strategy of the company Haas Fertigbau on the foreign markets
Strolená, Jana ; Zamykalová, Miroslava (advisor) ; Volf, Roman (referee)
The main aim of this thesis is an introduction of the company Haas Fertigbau, which is concerned with construction of wooden houses and after that making of a marketing strategy. This thesis is diveded into three main parts. In the first part of this thesis is analyzed the current situation of the timber industry and of the building. These two fields that like every others were affected by the global economic crisis. In the next part it is introduced a parent company Haas Fertigbau and afterwards there is in great detail described the company Haas Fertigbau based in Chanovice. In the last chapter there is a practical part of this thesis. It contains a partial approximation of the current marketing strategy, a proposal for a comprehensive marketing strategy and a number of recommendations which could be an inspiration for the company into the future.
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Impact of global financial crisis on spanish economy and possibilities of its solution
Hubínek, Jakub ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
This thesis follows present crisis of spanish economy, previous economic expansion and the boom in Spain's property market, which was the main characteristic of spanish economic development in the nineties and at the begining of this millenium and subsequently the main reason of crisis. Aim of this thesis is to analyze measures taken by spanish government a possible further development of anti-crisis measures. Thesis studies problems of property market, contruction, banking sector, high unemployment and growing public debt and deficit of public finance. Possibility of EU's rescue package i also considered.
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Analysis of the profitability of companies and their success in the procurement market
Šneková, Gabriela ; Pavel, Jan (advisor) ; Holubářová, Jana (referee)
The theme of this thesis is an analysis of the profitability of companies and their success in the procurement market. The first part of the work focuses on the characteristics of procurement, the distribution according to different perspectives and in the final legislation as an important tool for market regulation. In the second part is mentioned issue of corruption in the procurement markets as a difficulty factor and inhibiting the influx of foreign investment. The next part is introduced by the construction sector in which this work focused. This chapter describes the current data and development in recent years in construction. The penultimate section is explained the profitability and its indicators used in the analysis work. The last chapter is devoted to the analysis itself and through the work.
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Marketing in Civil Engineering
Štipčáková, Lenka ; Polanecká, Šárka (advisor) ; Vlnas, Pavel (referee)
This thesis is focussed on the analysis of marketing in the area of civil engineering. The first, theoretic-practical part describes the individual marketing tools that are applicable in civil engineering. The second, analytical part inspects using the individual marketing tools by the chosen subjects which are active in the field of civil engineering. For these purposes I decided to choose some of the most influential general contractors -- Metrostav a.s., Skanska a.s., OHL ŽS, a.s., Hochtief CZ a. s., PSJ, a.s. and Porr (Česko) a.s.
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Partial Strategies of an Enterprise
Sirotková, Kateřina ; Kovář, František (advisor) ; Veigert, Jiří (referee)
This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.
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Možnosti řešení problémových pohledávek Jetcon, s.r.o.
Olša, Jiří ; Pevná, Jana (advisor) ; Špírková, Anna (referee)
This thesis is focused on the claims in company Jetcon Ltd. Today is no company which would not have to manage and analyze claims. Construction sector is a field where there is currently a very tough competition. What are the Jetcon Ltd claims? What is their structure and amount? How the company deals with and prevents irrecoverable claims? These are some of the questions that this thesis is responsible.
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Strategic analysis of Panelarna St. Mesto, a. s.
Pokorák, Jiří ; Dvořáček, Jiří (advisor) ; Kovařčíková, Dana (referee)
The aim of my diploma thesis is to analyze the current situation of Panelárna St. Město, joint-stock company on construction market, and to suggest measures that can be used as a basis for top management decisions regarding future operations. To achieve the objective, internal and external analysis methods were used. Methods of external analysis included PEST analysis and Porter's five forces analysis. Internal analysis was made by using financial analysis, analysis of resources and analysis of the activities. Results of internal analysis are expressing opinion to tangible assets, intangible assets, human resources and financial resources, in addition to evaluating the tie between activities and total economical stability of the company. Information from external analysis served for assesing current and future progress of construction, intensity of competition, and for identifying factors that may become a source of opportunity and threats. Set suggestions and recomendations for future strategy will emerge from the synthesis of internal and external analysis.
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