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Creation and promotion of website artbuilding.cz
Stránská, Eva ; Stříteský, Václav (advisor) ; Němečková, Klára (referee)
The aim of this Bachelor's Thesis is to evaluate the current state of web site www.artbuilding.cz and provide a successful strategy to encourage website visitors. The introduction of Bachelor's Thesis describes a growing trend in Internet usage and online advertising, which signalizes the growing importance of web presentation as a tool to publicise ones self in an online environment. The next section characterizes the Internet marketing together with structuring of the marketing tools. In this context, my Bachelor's Thesis is focusing primarily on the web sites potential. For this reason, and from the Internet marketing point of view, there is a description of creating website, including a description of different forms of promotion. The following section, there are results of the complex web analytics and their current status. The analysis is divided into individual parts, which contain the detailed description of the specific analysis, including the procedure for its implementation and sequential evaluation together with recommendation for improvement.
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Business Plan – Afterschool Activities for Kids
Langer, Emil ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The aim of Masters Thesis Business plan, Afterschool Activities for Kids is to create a business plan for the new organization providing school activities for children. The first part will introduce the theory for a business plan. In practical part concrete plan will be settled which shows up every necessary steps to needed to get through while realization and outlines the various ideas and solutions to achieve good economic results of the organization. The author of this Masters Thesis deepens the knowledge of the preparation of business plans and complex view of critical sections of the analysis and indicators of project that will be implemented in the future.
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Data capture for creation of DTM
Ondráček, Daniel ; Šváb,, Tomáš (referee) ; Kalvoda, Petr (advisor)
This thesis deals with the the capture of data for digital terrain model. The specified location was measured in cooperation with the student Tomáš Kobližek. Surveying networks were auxiliary survey points that were measured by GNSS. Measurements were connected to the system Uniform Trigonometric Cadastral Network and Baltic height system after the settlement. Detailed points were measured by tacheometry and comply with third accuracy class and have been tested by CSN 01 3410. The main result of this thesis is special map at scale of 1:500.
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Impact of cryogenic grinding on iodine homogeneity in NIST SRM 1548a Typical Diet
Kameník, Jan ; Kučera, Jan
The reference material NIST SRM 1548a Typical Diet has a certified iodine mass fraction of 0.759±0.103 mg kg-1. The expanded uncertainty is rather large (relative value 13.6 %), thus the material does not provide strict requirements for quality control results. Milling of NIST SRM 1548a at the temperature of liquid nitrogen yielded free-flowing material. Iodine mass fraction in the original and cryo-ground materials was determined by epithermal neutron activation analysis (ENAA) and radiochemical neutron activation analysis (RNAA). The average and standard deviation from both methods was 0.73±0.03 mg kg-1 (20 values). The determined mass fraction was in a close agreement with the certified value of NIST SRM 1548a, thus iodine total content was not influenced by the milling procedure. In comparison to iodine mass fraction determined in the original NIST SRM 1548a 0.72±0.07 mg kg-1 (average ± standard deviation, 14 values), the standard deviation for cryo-ground material was considerably lower. The prepared quality control material sets up more stringent requirements on the validation and quality control procedures of the measurement of iodine mass fraction in such a composite food matrices. We believe that the iodine random inhomogeneity in the original NIST SRM 1548a is due to insufficient mixing of some iodine-rich component in the complex food matrices. Milling at the temperature of liquid nitrogen offers an effective option for production of future reference materials of this kind.
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Problematics of the History education at High schools
Kulhavá, Zdeňka ; Parkan, František (advisor) ; Mikeska, Tomáš (referee)
KEYWORDS: pupil, student's book, didactical analyses, students, student's book function analysis, modern history, tuition, didactical materials The thesis theme is 'The problematics of modern history education at secondary/high schools. The thesis objective is a complex survey of the situation related to the modern history and current history education at grammar schools and specialized secondary/high schools in the Czech Republic. This thesis provides a thorough response to the following questions: Do the teachers at Czech secondary/high schools teach modern history until 1989 or not? Do they reflect the historical period after 1989 and where do they finish? What student's books are used by teachers? What student's books are used by students? What are the conditions for the student's book composition set by the Czech education policy. With an intent to reveal the responses to these questions, the diploma thesis analyses legislative framework of the Czech Republic education policy (Act No. 561/2004 Coll. about pre-school, elementary, secondary/high, college and other education, hereinafter referred to as 'School Act'), basic curricular documents (Framework Educational Program for Elementary Education, Framework Education Program for Grammar Schools, school education programs of particular grammar...
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Molière in modern Czech theatre
Menoušková, Veronika ; Listíková, Renáta (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Molière in modern Czech theatre Keywords: Molière, preciousness, classicism, baroque, comedy, commedia dell'arte, comedy-ballet. Abstract: The thesis treats the works of Jean-Baptiste Poquelin also known as Molière and their legacy in modern Czech theatre. It characterizes French society of the seventeenth century and the main features of contemporary philosophical and artistic styles, focusing on the dramatic creation of classicism. It also summarizes the life of Molière and his work, subdividing it according to generic, formal and thematic criteria. Within this frame, it gives a detailed analysis of the most important plays, representing the individual categories. It also studies the modern Czech theatrical stage. Focusing on the historical context, it explores the development of the stage from the end of the Second World War until nowadays. It gives a complex outline of Molière's plays presented during the different periods, evaluating the influence of cultural and historical context on the particular interpretation. This evaluation is based on the information presented in contemporary press and promotional materials of the given theatres and thus examines Molière's plays performed on Czech theatre stages in the present. On the basis of a questionnaire...
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Phenotypic Analyses of the HD transgenic Minipig Model
Motlík, Jan ; Ellederová, Zdeňka
The transgenic model of Huntington’s disease in minipig (TgHD) was created in 2009 and information coding the sequence of N-terminal part of human mutated huntingtin was transferred to subsequent generations from both female and male sides. In each litter, transgenic (TgHD) and wild-type (WT) piglets were born in approximately equal ratio. At present, the Laboratory of Cell Regeneration and Plasticity keeps sets of animals in F2 and F3 generations with identical genetic background and bred in identical conditions of feeding and housing. The present research project was focused on a complex of non-invasive and invasive approaches to WT and TgHD minipigs to achieve the entire phenotypic analysis of HD progression in this large animal model.
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Different possibilities in purchasing of groceries – comparison of Czech and Austrian retail network
Kapošváryová, Johana ; Cimler, Petr (advisor) ; Šíf, Ivo (referee)
This bachelor thesis aims to compare different possibilities in purchasing groceries in the Czech Republic and Austria which is being compared in three areas being it large grocery stores, marketplaces and online grocers. In the first chapter the purchasing of groceries is set into the theory of trade and includes a clarification of the terms used in the thesis. Next chapter is divided into three parts according to the three different possibilities of purchasing groceries. First, the large grocery stores are being characterized by looking into the Czech and Austrian markets and its specifics. The next part deals with purchasing groceries on the marketplaces and describes in detail three Czech and three Austrian marketplaces. Last part of the second chapter is dedicated to the online grocers where three Czech and three Austrian e-shops are being described more in detail. The closing chapter analyses results from a questionnaire survey, contributing to the comparison of the different possibilities in purchasing groceries in the two countries.
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Cultural differences in educatin Czech and English families
Zmeková, Olga ; Slaboch, Martin (advisor) ; Tereza, Tereza (referee)
The master thesis introduces the educational systems in the Czech Republic and the United Kingdom of Great Britain and Ireland, with focus on England. When assigning the master thesis topic, the author did not realize how extensive and complex the topic was. Therefore, while studying documents, reserching information, and finding respondents, the topic of the thesis narrowed to focus only on the educational systems of both countries and their comparison from the teachers´point of view. The thesis is divided into two parts: theoretical and practical. The theoretical part is built on information gained from studying documents. The author will present both systems, their history, basic features, and the individual stages of education. Concerning this topic, a relatively sufficient amount of literary and online resources exists. The practical part of the thesis introduces the results of a qualitative research. As a part of this thesis, ten interviews with teachers who have experience with both the Czech and English educational systems took place. Due to the broadness of the topic, the author has chosen the above mentioned qualitative research, specifically a semi-structured interview, which allows the topic to be researched thoroughly. The teachers had an opportunity to share their knowledge and experience, which they gained throughout their careers. The interviews enabled the author to gain new information which were not found in literature. The personal experiences brought a certain amount of authenticity to the thesis. The conclusion of the thesis consists of a summary of the information the author has managed to gather.
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