|
Analysis of the credibility of Brand Finance and Inter Brand ranking performed on the example of L´Oréal Paris trademark valuation
Nejezchlebová, Tereza ; Svačina, Pavel (advisor) ; Mičáková, Veronika (referee)
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owned by L'Oréal company by the financial evaluation approaches versus rankings publicised by Brand Finance and Inter Brand representing global consultant companies. The goal is to analyze the credibility of Brand Finance and Inter Brand rankings as the examples of companies which publicize global brand rankings. The comparison is done on the specific evaluation of L'Oréal Paris trademark. The potencial is examined in the strategical analysis also with the quality of trademark registered with connection to L'Oréal Paris.The thesis contains financial analysis for the purpose of checking financial health of the company L'Oréal SA. In the last part the trademark is evaluated by the most common valuation methods.. The final value is compared with the ranking values of Brand Finance and Inter Brand.
|
|
Evaluation methods of banks from point of view of different user's groups
Habina, Martin ; Půlpánová, Stanislava (advisor)
My bachelor work is devoted to specific problematic of bank evaluation. Right approach to bank evaluation is necessary to succeed in complicated financial market. The aim of this work is to explain bank evaluation in broad context of dynamically developing economic enviroment. Diversities in evaluation process are explained on whole user's spectra. Extent of my work allows to describe procedures, define principles and ties among each user's groups and methods, which are used in evaluation process. It is necessary to mention, that in most cases we do not know the exact procedure because it is a subject of business secret. Important point of my work was to find ties among subjects and place the problematic of evaluation to unified conceptual framework.
|
|
Experimentální modální analýza dřevěné desky
Mandinec, Josef
This thesis is focused on testing of a wooden plate with three methods of modal analysis: Chladni patterns method, multi-point measurement with microaccelerometers and optical scaning method using digital image correlation. Thesis is also focused on the procedure in the softwares, especially DEWESoft and DEWESoft FRF. The output of each method are pictures (and animation from the software DEWESoft FRF) of eigenmodes of a wooden plate at its own resonant frequencies. The methods were compared with each other and also with existing mathematical model
|
|
Spatio-temporal processing of data in the GIS environment in the example of České Budějovice.
KULHÁNKOVÁ, Nikola
This Bachelor´s thesis is focused on cartographic methods of visualisation spatio-temporal data in the city České Budějovice. The data needed for following map creation were processed by diploma thesis of Lenka Křiklánová and Barbora Doláková, which explored spatial mobility of selected population groups (students, women on maternity leave and postproductive population) in České Budějovice. The purpose of research of this Bachelor´s thesis was to create an appropriate method of cartographic representation of mobility and to recommend suitable procedure for collecting data of spatial mobility of the population. The first part of the thesis is concentrated on explaining the spatio-temporal concepts and defining the object and subject of research time-space geography. The second section is practical it creates cartographic outputs spatial mobility of the population studied, assessment of these works together with an optimized draft for data collection.
|
|
Price of construction for different purposes
Kaláb, Jiří ; Krischková, Radka (referee) ; Tichá, Alena (advisor)
The aim is to determine the price of a building selected for different purposes, using itemized budget and methods for valuation of property under applicable laws. Explain basic concepts in property valuation, explain their rationale, show the procedure of formation value by different pricing methods and selected construction object to demonstrate their use.
|
|
Noninvasive measurement of steroid homones and effect of hormonal manipulation on behaviour in the gecko Paroedura picta
Matušková, Lucie ; Kratochvíl, Lukáš (advisor) ; Fraňková, Marcela (referee)
Hormones influence life of all animals. Not only they affect physiological changes in organisms, but also impact their behaviour. This work focuses at two main groups of steroid hormones: glucocorticoids and androgens. Glucocortiods are activated in response to stress. Their levels can be measured using non-invasive methods, which have a range of advantages. The main advantage is the feedback-free sample collection for enzyme immunoassay. As the measurement involves metabolites of the hormones rather than the hormones themselves, prior validation of the method is, however, necessary. This work reports on a study aiming to validate non-invasive measurement on the Madagascar Ground Gecko (Paroedura Picta). The validation was based on ACTH challenge test: Synacthen Depot was injected, which should lead to increased blood level of glucocorticoids. The validation, however, was not successful. The measurement did not discover significant increase in the levels of the metabolites of glucocorticoids. In addition, the work focuses on behavioural effects of testosterone, the primary androgen. Hormonal manipulations have been carried out on several male and female specimens. The results have discovered differences in sexual behaviour between control groups. On the other hand, the hormonal manipulations had no...
|
|
Marketing and communication strategy of Wrigley Company and evaluation of their effectiveness
Konečná, Eva ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
The bachelor thesis deals with marketing strategy of Wrigley Company and analyzes current methods of evaluation of their marketing activities. Theoretical part of this thesis characterizes the basic terminology used in the marketing field with an emphasis on strategic marketing and summarizes the most important marketing metrics. The practical part introduces the Wrigley Company, their marketing strategy and methods of measuring the return on their marketing investment. In the last chapter is accomplished the goal of the thesis, which is to design a standardized method of evaluation of effectiveness of marketing campaigns in Wrigley Company.
|
|
Application of microwave-assistet decomposition procedures in analysis of dust aerosols
Sysalová, Jiřina
The use of microwave-assisted digestion in analyses of airb orne particulate matter. The analytical procedure of sample preparation for AAS measurements of selected analytes (As, Cd, Cr, Mn, Ni, Pb, Zn) was developed. The validation of a method was done by analyses of SRM 1648 (NIST) and by using a new testing material - urban dust. The preparation of this material was described. Recommended values of selected analytes given by different independent methods (AAS, ICP-OES, ICP, MS, INAA and PIXE) are included.
|
|
Entry of Manufacturing Firm to the EU Market
Filimonov, Anton ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This diploma thesis considers the possibility for Ukrainian manufacturing company entry into the Czech market. The diploma thesis aim is to analyze the possibility for the Ukrainian company entry to the Czech Republic and to choose an optimal form of an entrance. And on the basis of these results to offer the standardized method for the entry of the Ukrainian company into the European market. For achievement of the diploma thesis aim the most used methods are analysis, synthesis and comparison. Main analytical tools are Porter's five forces analysis and PEST analysis. Approach to the choice of the best form for an expansion to foreign markets can be used by the companies in case of making decision on geographical diversification of its zone of sale.
|
|
Biometric systems - possibilities and dangers
Petržilka, Jakub ; Sklenák, Vilém (advisor) ; Palovský, Radomír (referee)
This bachelor thesis is focused on biometric methods, particularly on fingerprint recognition. First part of thesis places biometric into other methods of people's identification. Identification by token and by knowledge. It also describes the beginning and evolution of biometric. The theoretical part also closely clarify working with data and different view on the biometric systems. The following part of the thesis defines the basic principles of using biometric systems, counting FAR and FRR indicators and weaknesses of biometric. Practical part is divided into two sections. First part contains process how to fool biometric systems, which are based on fingerprint scanning. The main objectives were to find out level of trust in biometric systems and research of the biometric market. Objectives were achieved through a self-questionnaire survey. Final part predicts probable future biometric development.
|
guest ::
