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Beer in Czech society in 2012
Vinopal, Jiří
In September 2012 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps basic results about consumption of beer in the Czech Republic from 2004 to 2012, the status of non-alcoholic beer, attitudes towards the fact of the highest beer per capita consumption in the Czech Republic, and expectations of the future of Czech beer and beer brewing industry.
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Company Bohemia Hop, a.s. – marketing strategy and export activities focused on China
Šedivá, Radka ; Zamykalová, Miroslava (advisor) ; Šponer, Pavel (referee)
This bachelor's thesis deals with the company Bohemia Hop a.s., a trading company that sells the Žatec hop of the highest quality and has managed to become a successful player in the world hop market. This company is represented in many world markets, but I decided to devote this thesis to the finese market, because the Chinese market is a very perspective and is constantly growing. The aim of this thesis is to introduce the company Bohemia Hop, analyse the current hop market and compare the marketing strategies of this company in the Chinese and Czech markets. The first chapter introduces the company, including its history,the markets the company is represented in and the products it trades. The second chapter analyses the current hop market in China and the Czech Republic and focuses on Bohemia Hop's customers in both markets. The third chapter is about the company's marketing strategy in the Chinese and Czech markets. SWOT analysis is included in the fourth chapter. The final part of the thesis covers possible recommendations for the Bohemia Hop Company.
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Factors of localization of brewing industry
Kadeřávková, Marcela ; Damborský, Milan (advisor) ; Krejčová, Nikola (referee)
This thesis is focused on definition of basic factors of localization of brewing industry in Czech Republic. Traditionally, beer is the part of Czech culture. The aim of this thesis is to identify main factors of localization, to analyze them and to evaluate their influence on spatial distribution of brewing industry in Czech Republic. Thesis is divided into four parts. The first part is focused on summary of basic theoretical knowledge of localization. The second part summarizes important facts about beer including history, production process and basic statistics of food and beverage and brewing industry. The third part analyzes spatial distribution of brewing industry in Czech Republic. The fourth part is focused on analysis and evaluation of the importance of factors of localization. In the end of thesis are summarized the results.
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Developement of privatization proces of brewing industry in the Czech Republic
Janega, Štěpán ; Zeman, Karel (advisor) ; Chalupníček, Pavel (referee)
Brewing industry is an important and traditional part of food and beverage industry and beer is one of the most famous production articles and export commodities. The theoretical and methodological part generally introduces changes in the national economy after the year of 1989 and defines necessary concepts and definitions. Afterwards the process of transformation is described from theoretical point of view. The analytical part presents the structure of the capacity of production in brewing industry before the initiation of the process of privatization and further investigates this process in this field. Then my thesis analyzes the structure of the capacity of production from the end of privatization process until now. Special attention is paid to the process of privatization of companies Plzeňský Prazdroj, a.s, Pivovary Staropramen, a.s, Pivovar Svijany, a.s a Budějovický Budvar, n.p. Finally the development in market share of these breweries on the Czech beer market is compared during the entire period. The aim of the is work an analysis of the privatization process of brewing in the Czech Republic on the example of selected breweries, including the structure of their capacities of production and market share in the reference period.
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Analysis of the international distribution chain for the chosen brewery
HOFBAUER, Jan
The objective of my thesis was to analyse a foreign distribution chain of the brewery Budějovický měšťanský pivovar a.s. which can be recognized as an actual theme for the reason of conection with positioning of export companies on the market situation after a strong impact of the financial crises and especially of the rapid change ot the CZK exchange rate. In these times every company must use its potential in the most effective way to keep or increase its viability. Teh main goal of my thesis was to review an actual state of the international distribution chain with the focus of the information and material flow among each parts of the international distribution of the beer. Other goal was to explore all possible breaking points and propose a solutions of the discovered issues and problems.
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Opinions of Czech Public towards Czech Beer and Brewing Industry in 2010
Vinopal, Jiří
In September 2010 CVVM SOÚ AV ČR replicated some of the questions about beer, which constitute a part of research project Pubs and Beer in Czech Society that is under way since 2004. This press release maps the basic expectations of Czech public about the future of Czech beer and brewing industry and sentiments of citizens towards the competition of producers of different size on Czech market.
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The position of brewing industry in the Czech Republic
Baxa, Milan ; Kašpar, Václav (advisor) ; Volšta, Milan (referee)
The aim of this bachelor thesis is to analyze the brewing industry in the Czech Republic and to consider the latest trends in the brewing industry at present. The thesis is divided into five chapters. The first chapter characterises the position of the brewing industry in the national economy of the Czech Republic. The most important section of the thesis is the second chapter, which analyzes the production of beer and the structure of the branch in the Czech Republic. Export of Czech beer abroad is described in the third chapter. The fourth chapter of this thesis considers the production of beer in the world and the position of the Czech Republic in the world production and export of beer. The fifth chapter deals with the comparison of the consumption of beer and wine, which is currently the biggest competitor of beer in the market.
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ANP methods in brewing industry
Geschmay, Pavel ; Fiala, Petr (advisor) ; Witz, Karel (referee)
Thesis applies methods of ANP in brewing industry. It concentrates on Czech beer market and small local brewery in Policka. Main goal of the thesis is to apply the methods in real life problems from the chosen segment. Work consists of several chapters. First chapter defines the goals of the thesis and describes situation in Policka brewery. Second deals with theory around ANP processes. Third chapter is the main part of the thesis. It applies the theory by solving concrete problems. Last chapter analyzes the results.
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